Brazil Tourism Market 2025: Industry to Reach USD 395.33 Million by 2033, At a CAGR of 5.40%

Tourism Market in Brazil 2025:

How Big is the Brazil Tourism Industry?

The Brazil tourism market size reached USD 246.26 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 395.33 Million by 2033, exhibiting a growth rate (CAGR) of 5.40% during 2025-2033.

Market Statistics

Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Size in 2024: USD 246.26 Million
Market Size in 2033: USD 395.33 Million
Market Growth Rate (CAGR) 2025-2033: 5.40%

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Brazil Tourism Market Trends and Drivers:

The Brazil tourism market is experiencing strong growth, driven by a combination of cultural diversity, natural attractions, and government strategic efforts to promote international and internal travel. The varied landscapes of Brazil-ranging from the Amazon rainforest and Pantanal wetlands to famous beaches Copacabana and Ipanema-are attracting eco-tourists, adventure travelers, and vacationers alike. Basically, the growing global interest in sustainable and nature-based tourism is positioning Brazil as a premier destination for travelers seeking immersive environmental experiences.

In addition, Brazil's vibrant cities such as Rio de Janeiro, São Paulo, and Salvador offer an unmatched mix of cultural heritage, music, festivals, and culinary variety, which continues to attract cultural tourists from around the world. In addition, the growing accessibility of low-cost air travel and the growth of low-cost carriers in Latin America are opening up Brazil to regional and international visitors. The active promotion of tourism by the government, through online marketing campaigns, infrastructure development, and visa exemptions for major source markets, is contributing significantly to inbound travel.

Likewise, the popularity of adventure and sports tourism, supported by Brazil's history of hosting international events such as the FIFA World Cup and the Olympics, continues to enhance its image on the global tourism map. Moreover, the growth of digital platforms and online travel booking tools is making it easier to plan trips and boosting tourist interaction across all segments. In addition, increased interest in well-being and experience travel is fueling niche tourism markets like yoga retreats, countryside getaways, and food tours throughout Brazil's varied regions.

Moreover, enhanced safety and public transportation in large cities and more private sector investment in the hospitality and infrastructure sectors are boosting the overall quality of visitor experiences. Conversely, the domestic tourism sector is also increasing as the expanding Brazilian middle class discovers domestic destinations because of enhanced purchasing power and travel incentives. Essentially, Brazil tourism market is being propelled by a combination of environmental attractiveness, cultural richness, and institutional support, which collectively are developing a dynamic and resilient system that can sustain growth and compete internationally.

Brazil Tourism Market Report and Segmentation:

The report has segmented the market into the following categories:

Travel Purpose Insights:

• Medical Tourism
• Leisure Tourism
• Business Tourism
• Culture & Heritage Tourism
• Others

Travel Type Insights:

• Group
• Solo

Tourism Type Insights:

• International Tourism
• Domestic Tourism

Mode of Booking Insights:

• Direct Booking
• OTA Platform

Age Group Insights:

• Below 30 Years
• 30 to 41 Years
• 42 to 49 years
• 50 years & Above

Regional Insights:

• Southeast
• South
• Northeast
• North
• Central-West

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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