Protein Supplement Market to Reach USD 67,194.0 Million by 2035, Fueled by Demand for Plant-Based and Sustainable Nutrition | FMI

In 2025, the global protein supplement market is estimated to be valued at around USD 30,272.3 million, with expectations to grow significantly to approximately USD 67,194.0 million by 2035, expanding at a CAGR of 8.3% during the forecast period. This robust growth is driven by evolving consumer lifestyles, heightened health consciousness, and the surge in demand for innovative, plant-based nutrition solutions.

Consumers worldwide are increasingly shifting towards novel plant-protein sources and supplements that promote quicker muscle recovery. This growing preference for sustainable, animal-free, and non-GMO protein sources is particularly evident in regions like North America and Europe. For instance, the rapid rise in plant-based meat consumption in the U.S. has accelerated the demand for plant-derived protein ingredients, reflecting broader consumer shifts towards clean-label and environmentally friendly products.

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Mergers and Acquisitions

Strategic mergers and acquisitions are shaping the competitive landscape of the protein supplement market. Key players are acquiring plant-based protein brands and expanding their portfolios to meet the rising demand for vegan and allergen-free offerings. Companies like Nestlé Health Science and Glanbia PLC have made notable acquisitions aimed at strengthening their presence in both traditional and plant-based protein sectors.

Key Takeaways

• The protein supplement market is projected to grow at a CAGR of 8.3% between 2025 and 2035.
• Rising demand for sustainable, non-GMO, and plant-based protein products is a major growth driver.
• North America and Europe remain leading markets due to strong fitness and wellness trends.
• Strategic partnerships and acquisitions are key strategies adopted by leading market players.

Emerging Trends in Global Market

A prominent trend is the rise of functional protein supplements infused with probiotics, vitamins, or collagen to enhance health benefits beyond muscle recovery. Additionally, personalized protein blends tailored to gender, age, and specific fitness goals are gaining popularity. Sustainability is influencing purchasing behavior, with more brands committing to eco-friendly sourcing and packaging.

Significant Developments in Global Sector

Technology and innovation are pushing boundaries, with new product formats such as ready-to-drink (RTD) shakes, single-serve pouches, and protein coffees hitting the shelves. Companies are investing heavily in R&D to produce proteins from fermentation and precision fermentation to create clean-tasting, bioavailable supplements with minimal environmental impact.

Trends and Opportunities in the Market

The market presents lucrative opportunities in emerging economies, where increasing disposable incomes and urbanization are boosting fitness trends. There is also a significant opportunity in the elder nutrition segment, where protein supplements are positioned as tools for healthy aging. Brands tapping into the beauty-from-within movement are also launching collagen-protein blends, targeting consumers interested in skin and hair health.

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Recent Developments in the Market

• Nestlé Health Science expanded its vegan supplement line with plant-based RTD shakes.
• Glanbia Nutritionals launched a high-solubility pea protein concentrate for use in clear beverages.
• Herbalife announced partnerships with leading fitness influencers to promote their new low-carb protein blends.
• Myprotein introduced a new collagen-enhanced whey protein targeting beauty-conscious consumers.

Competition Outlook

The global protein supplement market remains competitive, with key players such as Glanbia plc (Optimum Nutrition), Abbott Laboratories (Ensure), MusclePharm Corporation, Nestlé S.A. (Garden of Life), The Simply Good Foods Company (Quest Nutrition) leading the charge. The market also witnesses strong competition from emerging startups that specialize in organic, plant-based, and functional supplements. E-commerce and direct-to-consumer models are helping smaller players rapidly scale their presence.

Region-wise Insights

United States
The U.S. protein supplement market has shown steady growth, driven by rising health awareness, active lifestyles, and the adoption of high-protein diets. From athletes to older adults, protein powders, shakes, and bars are becoming daily staples. Both traditional whey and emerging plant-based products are growing, aided by online shopping, influencer endorsements, and new product formats like collagen blends and RTD shakes.
CAGR (2025-2035): 8.7%

United Kingdom
In the UK, growing interest in fitness and weight management is driving demand for protein supplements. Products featuring allergen-free, plant-based proteins like pea and hemp are particularly popular. Innovations like ready-to-mix sachets and fortified meal replacements are enhancing market appeal.
CAGR (2025-2035): 8.0%

European Union
Germany, France, and the Netherlands are key markets within the EU. Increased gym memberships and demand for clean-label and functional foods are fueling growth. Organic, gluten-free, and women-specific protein blends are gaining momentum, with brands focusing on ingredient transparency and personalization.
CAGR (2025-2035): 7.8%

Japan
Japan's protein supplement market is growing steadily, supported by demand for soy-based powders, RTD protein drinks, and eldercare nutrition solutions. The market is characterized by user-friendly packaging, science-backed claims, and a strong focus on beauty-enhancing collagen products.
CAGR (2025-2035): 8.3%
South Korea
South Korea's booming wellness culture and K-fitness trends are propelling the protein supplement market. Millennials and Gen Z consumers are opting for both whey and plant-based proteins, driven by celebrity endorsements, innovative flavors, and convenient single-serve packs.
CAGR (2025-2035): 8.5%

Explore Food Supplement and Nutrition Industry Analysis: https://www.futuremarketinsights.com/industry-analysis/food-supplement-and-nutrition

Segmentation

By Source:
• Plant-Based
• Animal-Based

By Application:
• Sports
• Functional Food

By Distribution Channel:
• Supermarkets & Hypermarkets
• Online Stores
• Direct to Consumers
• Others

By Form:
• Ready to Drink
• Protein Powder
• Protein Bar
• Others

By Gender:
• Male
• Female

By Age Group:
• Millennials
• Generation Z
• Baby Boomers

By Region:
• North America
• Latin America
• East Asia
• South Asia & Pacific
• Eastern Europe
• Western Europe
• Middle East & Africa

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