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Liquid Nutritional Supplement Market Report 2024 - Liquid Nutritional Supplement Market Growth, Insights And Forecast
Liquid Nutritional Supplement Market
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According to The Business Research Company's, The liquid nutritional supplement market size has grown strongly in recent years. It will grow from $28.11 billion in 2023 to $29.84 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to increased health consciousness, aging population, diverse dietary preferences, nutrient deficiency awareness, marketing and advertising strategies, consumer preference for palatable options.
The liquid nutritional supplement market size is expected to see strong growth in the next few years. It will grow to $37.94 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%. The growth in the forecast period can be attributed to targeted health solutions, nutrigenomics and personalized nutrition, plant-based and functional ingredients, healthcare professional recommendations, sustainability considerations. Major trends in the forecast period include clean label and natural ingredients, functional ingredients and fortification, plant-based and vegan offerings, innovation in delivery systems, sports and performance nutrition.
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Market Drivers and Trends:
A rise in the number of health-conscious population is expected to propel the growth of the liquid nutritional supplements market going forward. A health-conscious person is actively concerned about their health and makes deliberate choices to enhance and preserve it by prioritizing their physical, mental, and emotional health. Health-conscious individuals use liquid nutrient supplements for their convenient intake of critical nutrients quickly and easily by avoiding digestive difficulties and high absorption of nutrients that offers in achieving weight management and fitness objectives. For instance, according to the Food and Health Survey 2022, a survey of 1,005 Americans ages 18 to 80 in 2022, published by the International Food Information Council, a US-based non-governmental organization to support food, beverage, and agricultural industries, approximately 52% of Americans had followed a diet or eating pattern in 2021, a significant rise from previous years (39% in 2021, 43% in 2020, 38% in 2019), which is unrelated to the two new options this year, mindful eating and intuitive eating. Therefore, the rise in the health-conscious population is driving the liquid nutritional supplement market.
Product innovation is a key trend gaining popularity in the liquid nutritional supplement market. Major companies operating in the liquid nutritional supplement market are focused on developing innovative products to strengthen their position in the market. For instance, in May 2023, Arla Foods Ingredients, a Denmark-based ingredient supplier for infant nutrition, medical applications, and sports nutrition, introduced juice-style oral nutrition supplements (ONS), a new solution to increase the protein content for medical nutrition. Arla Foods Ingredients' ONS juice-style beverages are a unique nutritional drink with 7% more protein without sacrificing taste or mouthfeel. Lacprodan BLG-100 is a 100% pure beta-lactoglobulin with an excellent nutritional profile. Additionally, the new solution is fat-free, and using BLG-100 allows for very low viscosity and a stable product during its shelf life. Furthermore, it tastes less astringent than traditional ONS juice-style products and has a more pleasant texture, encouraging medical nutrition compliance.
Key Benefits for Stakeholders:
• Comprehensive Market Insights: Stakeholders gain access to detailed market statistics, trends, and analyses that help them understand the current and future landscape of their industry.
• Informed Decision-Making: The reports provide crucial data that support strategic decisions, reducing risks and enhancing business planning.
• Competitive Advantage: With in-depth competitor analysis and market share information, stakeholders can identify opportunities to outperform their competition.
• Tailored Solutions: The Business Research Company offers customized reports that address specific needs, ensuring stakeholders receive relevant and actionable insights.
• Global Perspective: The reports cover various regions and markets, providing a broad view that helps stakeholders expand and operate successfully on a global scale.
Major Key Players of the Market:
Nestlé S.A., Archer-Daniels-Midland Company, BASF SE, Bayer AG, Abbott Laboratories, GlaxoSmithKline plc., Amway Corporation, Herbalife International of America Inc, DuPont Nutrition & Biosciences, Isagenix International LLC, The Bountiful Company, Shaklee Corporation, GNC Holdings Inc., Melaleuca Inc., Glanbia Nutritionals Inc, Usana Health Sciences Inc., Nutricia Ltd., Arkopharma Laboratories, Plexus Worldwide LLC, Jeunesse Global Holdings LLC, The Juice Plus Company, Garden of Life LLC, LifeVantage Corporation, Mannatech Incorporated, Zija International Inc, Nature's Sunshine Products Inc., Synergy Worldwide Inc., Liquid Health Inc., Carlyle Nutritionals LLC
Liquid Nutritional Supplement Market 2024 Key Insights:
• The liquid nutritional supplement market size is expected to see strong growth in the next few years. It will grow to $37.94 billion in 2028 at a compound annual growth rate (CAGR) of 6.2%.
• Surge In Health-Conscious Population To Drive Market Growth
• Product Innovations Transforming The Liquid Nutritional Supplement Market
• North America was the largest region in the liquid nutritional supplements market in 2023
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The Business Research Company (www.thebusinessresearchcompany.com) is a leading market intelligence firm renowned for its expertise in company, market, and consumer research. With a global presence, TBRC's consultants specialize in diverse industries such as manufacturing, healthcare, financial services, chemicals, and technology, providing unparalleled insights and strategic guidance to clients worldwide.
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