New Study from Juniper Research Forecasts Mobile Search Revenues to Reach $4.8 billion by 2013

HAMPSHIRE, UK: 18th March 2008 -- Annual revenues generated by mobile search services are expected to reach $4.8bn by 2013, according to a new report from Juniper Research, but Cautions Against ‘Advertising Overload’ and Personal Data Security concerns.

The report says that while revenue generated by data charges associated with mobile search is significantly higher than that generated by mobile advertising at the present time, the gap will close over the next five yea as the relatively young mobile advertising market establishes itself. It also finds that local search services will be the most popular with advertisers, attracting 40% of mobile search adspend over the 2008-2013 period.

According to the report, adoption of mobile search services is likely to be driven by factors such as:
• Enhancements to the user interface resulting in an improved user experience while searching;
• The gradual decline of the operator “walled garden” approach;
• Reduction in data costs and increasing availability of flat rate data tariffs; and,
• The impetus provided by major search brands such as Google and Yahoo!

The report found that the China/Far East region will generate most revenues from mobile search services over the next five years, followed by Western Europe and North America.

However, the report cautioned that an “advertising overload” might act as a disincentive to consumers and might ultimately limit adoption, while there are continuing public concerns over search engine usage of personal data.

Juniper Research assesses the current and future status of the mobile search market based on interviews, case studies and analysis from representatives of some of the leading organisations in the growing mobile search industry.

White papers and further details of the study 'Mobile Search & Discovery: Opportunities & Markets, 2008-2013’ can be freely downloaded from http://www.juniperresearch.com. Alternatively please contact John Levett at john.levett@juniperresearch.com, telephone +44(0)1256 830002.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.

Juniper Research
Wakeford Farm Business Park
Pamber End Tadley
Basingstoke
Hampshire
England UK

John Levett
john.levett@juniperresearch.com
+44(0)1256 830002

Juniper Research specialises in the identification and appraisal of high growth opportunities across the telecoms and media sectors. We offer market expertise in the areas of wireless and mobile as well as content, applications and device strategies.

This release was published on openPR.