U.S. Yogurt Market Forecasted to Grow at 6.3% CAGR, Reaching USD 15.2 Billion by 2032 | Persistence Market Research Analysis

The U.S. yogurt market has witnessed robust growth in recent years, driven by an increasing awareness of the health benefits associated with yogurt consumption and the growing demand for innovative products. As a staple in many households, yogurt has gained immense popularity for its nutritional advantages, including its ability to improve digestion, boost immunity, and reduce the risks of chronic diseases such as osteoporosis, type 2 diabetes, and colon cancer. The U.S. yogurt market is expected to maintain its upward trajectory, with a projected market size reaching US$ 15,204.2 million by 2032, growing at a compound annual growth rate (CAGR) of 6.3% from 2025 to 2032.

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Overview of the Market

The U.S. yogurt market has experienced substantial growth due to changing dietary habits, consumer preferences for healthier foods, and increasing health-consciousness among the population. In addition to being a nutritious food option, yogurt is increasingly recognized for its weight management benefits, which is driving its consumption across diverse consumer groups. Moreover, the expansion of yogurt varieties such as Greek yogurt, non-dairy yogurt, and indulgent desserts has broadened its appeal, catering to a wide range of dietary needs and preferences. As of 2025, the U.S. yogurt market is valued at approximately US$ 9,942.8 million, and it is projected to reach US$ 15,204.2 million by 2032, reflecting a CAGR of 6.3%.

Key growth drivers behind this market expansion include rising awareness of the health benefits of yogurt, the increasing demand for plant-based options, and the continuous innovation in yogurt flavors and textures. Among these, non-dairy yogurt products made from ingredients like almond, coconut, and oat are gaining significant traction, catering to the growing vegan population. The market's leading segment is expected to be non-dairy yogurt, which is forecasted to hold a 48.2% share in 2025. In terms of regional growth, the Southeast U.S. is anticipated to dominate the market, projected to hold a 37.7% share in 2025, largely due to favorable promotions and multipack deals across retailers.

Key Highlights from the Report

• U.S. yogurt market size is projected to reach US$ 15,204.2 million by 2032, growing at a CAGR of 6.3%.
• Non-dairy yogurt is expected to capture a 48.2% market share in 2025 due to rising consumer interest in plant-based diets.
• Plain yogurt is forecasted to maintain a 52.6% share in 2025, owing to its versatility in various culinary uses.
• Southeast U.S. is projected to account for 37.7% of the market share by 2025, driven by promotions and retailer deals.
• Indulgent dessert-style yogurts with layered textures are becoming a trending product in specific regions of the U.S.
• Collaboration with fitness influencers and nutritionists is enhancing consumer trust and boosting yogurt adoption.

Market Segmentation

The U.S. yogurt market is segmented based on product type, end-user, and distribution channels. The primary product categories include regular yogurt, Greek yogurt, non-dairy yogurt, and yogurt-based drinks. Among these, Greek yogurt has gained immense popularity due to its higher protein content and creamier texture, making it a preferred choice for consumers seeking nutritious and filling snack options. Non-dairy yogurt, on the other hand, is growing rapidly as more consumers adopt plant-based diets due to lactose intolerance or ethical reasons associated with animal-based products.

Additionally, the market is segmented based on end-users, which include both individual consumers and commercial establishments such as restaurants, cafes, and fitness centers. The consumer segment is further divided into categories based on demographics such as age, gender, and income level. The increasing awareness of healthy eating among millennials and Gen Z is contributing to a rising demand for yogurt among younger demographics. These groups prefer on-the-go snack options and health-focused products like Greek yogurt, low-sugar varieties, and plant-based alternatives.

Regional Insights

The U.S. yogurt market exhibits varying trends across different regions. The Southeast region is expected to hold the largest share of the market, with a projected 37.7% share in 2025. This dominance can be attributed to the region's robust retail presence, where promotions and multipack deals are encouraging higher household consumption of yogurt. Additionally, yogurt is increasingly seen as a staple in daily diets in this region, further contributing to market growth.

In contrast, the West Coast and Northeast regions are also seeing a surge in demand, particularly for plant-based and non-dairy yogurt options. The West Coast, known for its health-conscious consumer base, is driving the adoption of alternative dairy products, such as almond, coconut, and oat-based yogurt. The Northeast is also seeing growth in premium and indulgent yogurt varieties, particularly those with layered flavors and unique textures, appealing to consumers seeking luxury snack options.

Market Drivers

The U.S. yogurt market's growth is primarily fueled by increasing health-consciousness among consumers. Yogurt is widely recognized for its numerous health benefits, including its role in boosting the immune system, aiding digestion, and providing essential nutrients like calcium and probiotics. This growing awareness has led to a rise in yogurt consumption among individuals focused on maintaining a healthy lifestyle. Additionally, yogurt's versatility as a food ingredient allows it to be incorporated into a variety of meals and snacks, further driving demand across different age groups.

Another key driver is the rising popularity of plant-based diets. With more consumers opting for vegan or vegetarian lifestyles, non-dairy yogurt made from ingredients like coconut, almond, and oat has gained substantial traction. These non-dairy alternatives are not only lactose-free but also align with the ethical preferences of consumers who are looking to reduce their environmental footprint. The increasing availability of plant-based yogurt options in mainstream grocery stores is making these products more accessible to a wider audience.

Market Restraints

Despite the promising growth, there are certain challenges that could hinder the U.S. yogurt market's expansion. One of the key restraints is the growing concern over the high sugar content in many yogurt products, especially flavored yogurts. Consumers are becoming more mindful of their sugar intake, and products that are high in added sugars may face backlash, particularly from health-conscious buyers. As a result, yogurt brands are being pressured to innovate with low-sugar, reduced-calorie, or natural sweetener options, which can be costly to develop and market.

Another restraint is the competition from other snack and meal alternatives that may offer similar health benefits, such as smoothies, protein bars, and fortified beverages. These products are increasingly being marketed as convenient and nutritious snack options, providing stiff competition to yogurt brands, especially those targeting the same health-conscious consumer base. Additionally, consumer preferences are shifting toward more exotic, functional foods, which may also limit the growth potential for traditional yogurt brands.

Market Opportunities

The U.S. yogurt market presents several opportunities for growth, particularly in the expanding plant-based segment. As more consumers turn to dairy-free alternatives, the demand for non-dairy yogurt is expected to rise, offering brands a chance to diversify their product offerings. Moreover, there is an opportunity for innovation in yogurt flavors and textures, with dessert-style, indulgent yogurts becoming increasingly popular among consumers. These premium yogurt options can command higher prices and attract consumers looking for luxury snacking experiences.

Furthermore, the increasing popularity of health and wellness trends presents an opportunity for yogurt brands to position themselves as functional foods that contribute to a healthy lifestyle. Brands that can leverage the power of probiotics, functional ingredients like collagen, and low-fat, low-sugar formulas may capture a larger share of the market. There is also an opportunity for yogurt brands to collaborate with fitness influencers and nutritionists to build consumer trust and promote the health benefits of their products.

Reasons to Buy the Report

✔ Gain a comprehensive understanding of the U.S. yogurt market's size, growth, and future trends.
✔ Identify key drivers and restraints that are influencing the market dynamics.
✔ Discover regional insights that will help in targeting the right markets for expansion.
✔ Understand the competitive landscape and identify key players shaping the industry.
✔ Leverage market segmentation insights to develop targeted marketing strategies.

Company Insights

Key players operating in the U.S. yogurt market include:

• Chobani, Inc.
• Danone North America
• Yoplait (General Mills)
• Stonyfield Organic
• FAGE USA

Recent Developments:

• Chobani recently launched a new line of plant-based yogurt products made from oat and coconut milk, catering to the growing demand for non-dairy options.

• Danone has expanded its portfolio of probiotics-based yogurts, promoting their health benefits in partnership with nutritionists and fitness influencers to reach a broader audience.

The U.S. yogurt market is poised for continued growth, driven by health-conscious consumers, a rising preference for plant-based products, and increasing innovation across product offerings. Brands that focus on these trends will be well-positioned for success in the coming years.

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