Polyvinylpyrrolidones (PVP) Market Growth to Reach US$ 5.93 Billion at a CAGR of 6.6% by 2035 | Fact.MR

The polyvinylpyrrolidones (PVP) market is worth USD 3.12 billion in 2025. According to Fact.MR analysis, it will expand at a CAGR of 6.6% and become USD 5.93 billion by 2035.

In 2024, the market exhibited consistent growth. The rising demand for PVP as a binder and stabilizer in drug delivery systems with controlled release and targeted applications was a key driver, particularly in high-performance compositions. The personal care and beauty business also played an important role, as the film-forming and stabilizing capabilities of PVP found increasing uses in nail enamels, hair sprays, and lotions.

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Segment-wise Analysis

By Form

The liquid segment is anticipated to account for a leading share of 52.5% in 2025. Liquid PVP finds widespread usage across various industries due to its versatility and the ease with which it can be utilized.

By Grade

The copovidone segment will see a 36.0% share, highest in 2025. Copovidone is widely used due to its synergistic balance of solubilization and excellent binding ability and is specifically favorable in pharmaceutical formulas. Copovidone is a copolymer of vinylpyrrolidone and vinyl acetat
The segment of adhesives is projected to hold a maximum of 12.8% in 2025. Adhesives are one of the most prominent applications for polyvinylpyrrolidones (PVP) due to its extensive bonding capacity, polarity, and hydrophilicity.

By End-use Industry

The textile industry will offer the largest opportunities for stakeholders in this category, holding a 4.4% value share in 2025. Textiles rank among the prominent end-use markets for polyvinylpyrrolidones (PVP) due to the fact that the polymer performs exceptionally well as a dyeing aid, anti-static treatment, and hydrophilicity booster.

Country-wise Analysis

In the United States, the market is expected to expand at a CAGR of 5.8% over the forecast period of 2025-2035, driven by a mature but continuously expanding pharmaceutical industry. With the country accounting for a considerable share of global pharmaceutical production and a robust regulatory framework supporting innovative excipients like PVP, both crospovidone and copovidone grades continue to show consistent demand. PVP's uses in tablet binders, disintegrants, and drug delivery systems are vast, with US-based leading pharma majors heavily expanding their formulation portfolios.

UK sales are poised to record a CAGR of 5.1% in the forecast period. With growing focus on self-administered drugs by the National Health Service (NHS) and the private sector, demand for PVP as a binder and disintegrant for capsules and tablets is robust. Copovidone, especially is finding favor with its uses in controlled-release and taste-masked products.

The market is expected to grow at a 5.3% CAGR in France in the forecast period, led predominantly by its booming pharmaceutical and cosmetic industry. Being the hub for several leading pharmaceutical companies and contract manufacturing organizations (CMOs), the need for excipients like crospovidone and copovidone is high.

In Germany, the market for is projected to reach a CAGR of 5.5% between 2025 and 2035. As a center of pharmaceutical manufacturing and location of several chemical giants including BASF and Merck, Germany's industrial foundation is ideally suited to high-value excipients such as PVP. The country's pharma industry leverages PVP in controlled-release drugs, disintegrants, and solubilizers, and growing application both in branded and generic medications.

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Key Players

Ashland
BASF SE
Boai NKY
Nanhang Industrial Co. Ltd.
Nippon Shokubai
Rahavard Tamin Pharmaceutical Co
Shanghai Yuking Water Soluble Material Tech Co., Ltd.
Divine Chemicals (India)
JH Nanhang Life Sciences
Zhangzhou Huafu Chemical Co., Ltd.
Jianhua Group
DKS Co. Ltd.

Segmentation

By Form :
Liquid
Powder
By Grade :
Copovidone
Crospovidone
Others
By Application :
Fibers
Adhesives
Films
Oil / Gas Fields
Others
By End Use Industry :
Textile
Pulp & Paper
Oil & Gas
Electrical & Electronics
Cosmetics
Pharmaceuticals
Food & Beverages
Others
By Region :
North America
Latin America
Europe
Asia Pacific
Middle East and Africa (MEA)

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