Infiniti's GroupRM Now Live at Southwest Airlines

In a bold move to modernize its group travel services, Southwest Airlines has rolled out a fully digital, self-service group booking platform, developed in collaboration with Infiniti, a global leader in travel technology solutions.

This strategic partnership marks a major leap in how the airline supports group travel, aligning with Southwest's broader goal of enhancing customer experience through innovation.

A New Era of Group Travel

Historically, booking group travel has been a complex, manual process - often involving lengthy coordination, unclear timelines, and limited flexibility.

With the new system, group coordinators can now seamlessly manage bookings, make changes, and complete payments in a streamlined digital environment.
The experience is fast, transparent, and user-centric - a drastic improvement from traditional workflows.

Key Features at a Glance

🔹 Self-Service Management: End-to-end booking and itinerary updates without needing direct airline support.

🔹 Instant Confirmations: Real-time updates and clear booking statuses eliminate ambiguity.

🔹 Flexible Payment Options: Multiple methods and payment deadlines to suit varying group needs.

Infiniti's Role Behind the Scenes

As the technology enabler, Infiniti brought deep domain expertise and a modern tech stack to support the platform's development. With a proven track record in airline retailing and automation, Infiniti designed a scalable solution that supports the complexities of group travel while remaining easy to use.

This solution is built on GroupRM - Infiniti's intelligent group booking platform that automates quoting, pricing, policy enforcement, and post-ticketing tasks using real-time availability and AI-powered logic.

With 30+ airlines already using GroupRM, it's reshaping how group sales operate across the industry.
The result? A system that works for today and evolves with tomorrow's needs.

Commitment to Customer-Centric Innovation

This launch reinforces Southwest Airlines' commitment to customer-first innovation, particularly for groups such as corporate travelers, educational tours, sports teams, and family reunions. The airline is strengthening its reputation as a carrier that listens, adapts, and delivers by simplifying what was once a tedious process.

Want to learn how GroupRM can transform your airline's group booking experience?

Contact us:

GroupRM: https://www.grouprm.net/

Infiniti Software Solutions: https://www.infinitisoftware.net/

No.84, 1st Floor, Murugesan Naicker Building, Greams Road, Thousand Lights, Chennai - 600 006.

Infiniti is a leading travel technology provider specializing in innovative, scalable solutions for the travel and airline industry. With a strong focus on innovation and digital transformation, Infiniti empowers travel businesses to enhance operational efficiency, automate complex workflows, and unlock new revenue opportunities.

One of Infiniti's flagship solutions, GroupRM, is an end-to-end group booking and revenue management platform tailored for airlines. It simplifies the group sales lifecycle through automation, dynamic pricing, agent collaboration tools, and real-time analytics, helping airlines improve revenue outcomes while streamlining operations.

This release was published on openPR.