Digital Video Advertising Market Poised for Rapid Growth, Expected to Reach USD 711.18 Billion by 2031

The latest study released on the Global Digital Video Advertising Market by HTF MI evaluates market size, trend, and forecast to 2031. The Digital Video Advertising market study covers significant research data and proofs to be a handy resource document for managers, analysts, industry experts and other key people to have ready-to-access and self-analyzed study to help understand market trends, growth drivers, opportunities and upcoming challenges and about the competitors.

Key Players in This Report Include: Google (United States), Meta (United States), ByteDance (China), The Trade Desk (United States), Roku, Inc. (United States), Disney Advertising (United States), Verizon (United States), Comcast Advertising (United States), Snap Inc. (United States), Criteo (France), Viant Technology (United States)

According to HTF Market Intelligence, the global Digital Video Advertising market is valued at USD 712.6 billion in 2024 and is estimated to reach a revenue of USD 711.18 billion by 2031, with a CAGR of ~29.6% from 2024 to 2031.

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Definition:
Digital video advertising refers to the use of video content for promotional purposes across digital platforms such as social media, websites, and mobile applications. It enables brands to engage audiences through dynamic and interactive content, leveraging AI and data analytics for targeted advertising. The market is fueled by technological innovations and the shift towards visual media consumption.

Market Trends:
AI-driven personalized advertising, rise of OTT platforms

Market Drivers:
Surge in digital media consumption, increasing smartphone penetration

Market Opportunities:
Expansion of programmatic advertising, immersive video formats

Market Challenges:
Ad-blocking technologies, high costs of digital advertising

Fastest-Growing Region:
Asia-Pacific

Dominating Region:
North America

Market Leaders & Development Strategies:
In April 2025, MidOcean Partners, a New York-based alternative asset managing company acquired GSTV a leading retail media and digital video advertising network. Moreover, GSTV engages over 115 million monthly high-intent viewers at fuel and convenience retail locations, delivering targeted, full-sound video advertising to consumers at a key moment on their path to purchase. In April 2025, Roblox announced a partnership with Google and launched a new format of video advertising on its gaming platform.

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The Global Digital Video Advertising Market segments and Market Data Break Down are illuminated below:
Digital Video Advertising Market is Segmented by Platform Type (Social Media Platforms, Mobile Applications, Gaming Platforms, Website Video Players, Others) by Ad Format (Skippable in-stream ads, Non-skippable in-stream ads, In-feed video ads, Bumper ads, Masthead ads, Others) by Pricing Model (Cost-Per-Action/Acquisition (CPA), Cost-Per-View (CPV), Cost-Per-Click (CPC), Cost Per Mille (CPM), Other) by Industry Vertical (Retail & E-commerce, Media & Entertainment, BFSI (Banking, Financial Services, Insurance), Healthcare & Pharmaceuticals, Automotive, Consumer Goods, Travel & Hospitality, Others) and by Geography (North America, LATAM, West Europe, Central & Eastern Europe, Northern Europe, Southern Europe, East Asia, Southeast Asia, South Asia, Central Asia, Oceania, MEA)

Global Digital Video Advertising market report highlights information regarding the current and future industry trends, growth patterns, as well as it offers business strategies to helps the stakeholders in making sound decisions that may help to ensure the profit trajectory over the forecast years.

Geographically, the detailed analysis of consumption, revenue, market share, and growth rate of the following regions:
• The Middle East and Africa (South Africa, Saudi Arabia, UAE, Israel, Egypt, etc.)
• North America (United States, Mexico & Canada)
• South America (Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, etc.)
• Europe (Turkey, Spain, Turkey, Netherlands Denmark, Belgium, Switzerland, Germany, Russia UK, Italy, France, etc.)
• Asia-Pacific (Taiwan, Hong Kong, Singapore, Vietnam, China, Malaysia, Japan, Philippines, Korea, Thailand, India, Indonesia, and Australia).

Objectives of the Report
• -To carefully analyze and forecast the size of the Digital Video Advertising market by value and volume.
• -To estimate the market shares of major segments of the Digital Video Advertising
• -To showcase the development of the Digital Video Advertising market in different parts of the world.
• -To analyze and study micro-markets in terms of their contributions to the Digital Video Advertising market, their prospects, and individual growth trends.
• -To offer precise and useful details about factors affecting the growth of the Digital Video Advertising
• -To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Digital Video Advertising market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.

Read Detailed Index of full Research Study: https://www.htfmarketintelligence.com/report/global-digital-video-advertising-market

Major highlights from Table of Contents:
Digital Video Advertising Market Study Coverages:
• It includes major manufacturers, emerging player's growth story, and major business segments of Digital Video Advertising market, years considered, and research objectives. Additionally, segmentation on the basis of the type of product, application, and technology.
• Digital Video Advertising Market Executive Summary: It gives a summary of overall studies, growth rate, available market, competitive landscape, market drivers, trends, and issues, and macroscopic indicators.
• Digital Video Advertising Market Production by Region Digital Video Advertising Market Profile of Manufacturers-players are studied on the basis of SWOT, their products, production, value, financials, and other vital factors.

Key Points Covered in Digital Video Advertising Market Report:
• Digital Video Advertising Overview, Definition and Classification Market drivers and barriers
• Digital Video Advertising Market Competition by Manufacturers
• Impact Analysis of COVID-19 on Digital Video Advertising Market
• Digital Video Advertising Capacity, Production, Revenue (Value) by Region (2024-2031)
• Digital Video Advertising Supply (Production), Consumption, Export, Import by Region (2024-2031)
• Digital Video Advertising Production, Revenue (Value), Price Trend by Type {Social Media Platforms, Mobile Applications, Gaming Platforms, Website Video Players, Others}
• Digital Video Advertising Manufacturers Profiles/Analysis Digital Video Advertising Manufacturing Cost Analysis, Industrial/Supply Chain Analysis, Sourcing Strategy and Downstream Buyers, Marketing
• Strategy by Key Manufacturers/Players, Connected Distributors/Traders Standardization, Regulatory and collaborative initiatives, Industry road map and value chain Market Effect Factors Analysis.

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Key questions answered
• How feasible is Digital Video Advertising market for long-term investment?
• What are influencing factors driving the demand for Digital Video Advertising near future?
• What is the impact analysis of various factors in the Global Digital Video Advertising market growth?
• What are the recent trends in the regional market and how successful they are?

Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Middle East, Africa, Europe or LATAM, Southeast Asia.

Nidhi Bhawsar (PR & Marketing Manager)
HTF Market Intelligence Consulting Private Limited
Phone: +15075562445
sales@htfmarketreport.com

About Author:
HTF Market Intelligence Consulting is uniquely positioned to empower and inspire with research and consulting services to enable businesses with growth strategies, by offering services with extraordinary depth and breadth of thought leadership, research, tools, events, and experience that assist in decision-making.

This release was published on openPR.