Matcha Market Outlook: Valued at USD 3.66 Billion in 2024, Projected to More Than Double by 2032

Matcha Market size was valued at USD 3.66 Billion in 2024 and the total Matcha revenue is expected to grow at a CAGR of 11.03% from 2025 to 2032, reaching nearly USD 8.46 Billion.

Matcha Market Overview:

The matcha market has experienced significant growth, fueled by increasing consumer awareness of health and wellness. Matcha, a finely ground green tea powder rich in antioxidants and nutrients, is widely appreciated for its health benefits such as boosting metabolism, enhancing focus, and providing sustained energy. This has led to its incorporation in a broad range of products including teas, lattes, smoothies, baked goods, and skincare items. The market's expansion is further supported by growing global interest in traditional Japanese ingredients and culture.

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Matcha Market Outlook and Future Trends :

Looking forward, the matcha market is expected to maintain strong growth as consumer demand for natural, functional, and plant-based ingredients continues to rise. Product innovation is playing a critical role, with new offerings like matcha-infused snacks, flavored beverages, and dietary supplements entering the market. Additionally, the growing influence of e-commerce and digital marketing is expanding product accessibility and awareness. Sustainability is also emerging as a key trend, with producers focusing on organic farming methods and eco-conscious packaging to appeal to environmentally-aware consumers.

Key Recent Developments

Recent activity in the matcha market reflects ongoing innovation and adaptation to changing consumer preferences. Companies are developing new matcha-based formulations aimed at niche markets, including vegan, and gluten-free products. Partnerships between traditional tea growers and contemporary health food brands are helping to broaden distribution and diversify product portfolios. Furthermore, businesses are placing greater emphasis on traceability and ethical sourcing, aligning with rising consumer demand for transparency and sustainability throughout the supply chain.

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Matcha Market Segmentation

by Product

Regular
Flavored

by Form

Powder
Liquid

by Distribution Channel

Offline
Hypermarket/Supermarket
Grocery Stores
Others
Online store
E-commerce Platforms
Company Owned Websites

Some of the current players in the Matcha Market are:

1. The AOI Tea Company (U.S.),
2. benzoate.co (U.S.),
3. Green Foods Corporation (U.S.),
4. Nature's Way (U.S.),
5. Aiya America Inc. (U.S.),
6. DōMatcha (Canada),
7. Vivid Vitality Ltd. (U.K.),
8. Starbucks Coffee Company. (U.S.),
9. Tata Consumer Products Limited (India),
10. Aiya Europe GmbH (Austria),
11. Unilever (U.K.),
12. Marukyu Koyamaen (Japan),
13. Midori Spring Ltd. (Japan),
14. Sasaki Green Tea Company (Japan),
15. IPPODO TEA (Japan),
16. Mizuba Tea Co. (Japan),
17. Sun Time Tea Company (China),
18. Matcha Maiden (Australia)
19. Thaitee Tea Merchant Sdn Bhd
20. Legend Of Tea
21. John Tea Merchant Trading Company Sdn Bhd
22. TWG
23. Matcha Hero
24. Fulleaf Tea Store
25. Gryphon Tea Company
26. The Tea Republic
27. Roleaf Sdn Bhd
28. ETTE TEA COMPANY

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