Cider Market Poised for Steady Growth, Expected to Reach USD 26.90 Billion by 2032 at a CAGR of 6.4%

The global Cider Market is witnessing a significant transformation driven by evolving consumer preferences, premiumization trends, and innovation in flavors and formats. Valued at USD 17.42 Billion in 2025, the market is projected to grow at a compound annual growth rate (CAGR) of 6.4% from 2025 to 2032, reaching nearly USD 26.90 Billion by 2032. This growth reflects cider's rising appeal as a refreshing, gluten-free, and lower-calorie alcoholic beverage alternative across both mature and emerging markets.

Cider, primarily produced through the fermentation of apple juice and sometimes blended with other fruits, has evolved from a traditional regional drink into a globally recognized alcoholic beverage category. The market today encompasses a wide range of offerings, including traditional apple cider, fruit-flavored cider, craft and artisanal cider, hard cider, sparkling cider, organic cider, premium cider, and ready-to-drink (RTD) variants, catering to diverse consumer tastes and lifestyles.

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Cider Market Overview

The global cider industry includes manufacturers, suppliers, distributors, and retailers engaged in the production and commercialization of cider products worldwide. Historically dominated by Europe-particularly the United Kingdom and Ireland-the market has expanded significantly into North America, Asia Pacific, Africa, and South America, where changing drinking habits and rising disposable incomes are accelerating adoption.

The cider market forecast remains positive, supported by increasing demand for low-alcohol beverages, gluten-free alternatives, and flavored alcoholic drinks, alongside innovation in packaging, branding, and sustainable production. While competition from beer, wine, spirits, and RTD beverages persists, cider continues to carve out a strong niche due to its versatility, refreshing taste, and alignment with health-conscious consumer trends.

Cider Market Dynamics

The cider market operates in a dynamic environment shaped by consumer behavior, innovation, regulatory frameworks, and competitive pressures. On one hand, rising interest in premium, craft, and artisanal beverages has benefited cider producers. On the other, the rapid growth of RTD alcoholic beverages and flavored malt drinks presents competitive challenges, requiring cider brands to continuously innovate and differentiate.

Manufacturers are responding by expanding flavor portfolios, introducing low-sugar and low-calorie options, investing in sustainable sourcing, and strengthening digital and retail distribution channels. These dynamics collectively shape the evolving global cider landscape.

Key Drivers of Growth

One of the most influential drivers of the cider market is the global shift toward healthier lifestyles. Consumers increasingly seek beverages that are perceived as lighter, natural, and gluten-free. Cider, often made from fermented fruit and available in lower-calorie variants, aligns well with these preferences. For example, Strongbow's low-calorie, no-sugar cider launches have resonated strongly with health-conscious consumers.

Flavor innovation is another powerful growth driver. Fruit-infused ciders featuring berries, tropical fruits, or botanicals such as elderflower have expanded cider's appeal beyond traditional apple-based offerings. Brands like Angry Orchard and Kopparberg continue to experiment with new flavor profiles to attract younger and more adventurous consumers.

The rising popularity of cider as an alternative to beer and wine further supports market expansion. Its refreshing taste, moderate alcohol content, and suitability for social occasions make it a preferred choice for consumers seeking variety.

Additionally, the growth of craft and artisanal cider has fueled premiumization in the market. Small-batch producers focusing on quality, authenticity, and local sourcing are gaining traction among discerning consumers. Increased availability through supermarkets, bars, restaurants, and online platforms has also enhanced accessibility and market penetration.

Segment Analysis

By Product Type, the global cider market is segmented into Apple Cider, Perry Cider, Fruit Flavored Cider, and Others. Among these, fruit-flavored cider represents the most lucrative segment, driven by its wide variety of flavors and strong appeal to younger consumers. Continuous product innovation and the presence of established brands such as Kopparberg, Woodchuck, and Angry Orchard support the segment's dominance.

By Distribution Channel, the market includes Hypermarkets and Supermarkets, Departmental Stores, Convenience Stores, Online Stores, and Others. The online stores segment is expected to hold the largest share during the forecast period, supported by growing e-commerce adoption, increased smartphone penetration, and consumer preference for convenience and home delivery.

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Regional Analysis

Europe remains the dominant region in the global cider market and is expected to maintain its leadership throughout the forecast period. The United Kingdom plays a central role, supported by a strong cider-drinking culture and the presence of leading producers such as Thatchers, Westons, and Bulmers. Demand for craft, organic, and gluten-free cider further strengthens Europe's position.

North America is projected to register the highest CAGR during the forecast period. The United States, in particular, has seen rapid growth in hard cider consumption, driven by brands like Angry Orchard, Bold Rock, and 2 Towns Ciderhouse. Expanding retail availability and strong marketing campaigns continue to boost consumer awareness.

The Asia Pacific region is expected to witness robust growth due to rising disposable incomes, urbanization, and evolving alcohol consumption patterns. Increased presence of bars, pubs, and online alcohol retail platforms supports the adoption of premium and flavored cider in markets such as China, Japan, Australia, and India.

Opportunities in the Global Cider Market

Significant opportunities exist in flavor innovation, sustainable production, premiumization, and expansion into emerging markets. Consumers increasingly value eco-friendly packaging, ethical sourcing, and transparent brand stories. Companies that invest in sustainability initiatives and connect consumers with the agricultural roots of cider production are likely to gain competitive advantages.

Innovative packaging formats, such as cans and RTD variants, also present opportunities to attract new consumer segments and expand consumption occasions.

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Future Outlook

The future of the global cider market appears optimistic. Continued innovation, expansion into untapped regions, and alignment with health and sustainability trends are expected to drive long-term growth. While competition from other alcoholic beverages remains intense, cider's unique positioning as a flavorful, refreshing, and lifestyle-oriented drink will sustain its relevance in the global alcohol industry.

Leading Global Players

Key players operating in the global cider market include Anheuser-Busch Companies LLC, The Boston Beer Company, Angry Orchard, Woodchuck, Kopparberg Brewery, Thatchers Cider, Westons Cider, Aspall Cyder Ltd., Heineken UK Limited, Carlsberg Breweries A/S, and Kirin Holdings, among others. These companies continue to invest in product innovation, geographic expansion, and strategic partnerships to strengthen their market presence.

Frequently Asked Questions (FAQs)

1. What are the key growth drivers of the Cider Market?
Health-conscious consumer choices, flavor innovation, and growing demand for premium and craft beverages are the primary growth drivers.

2. What is the major opportunity in the Cider Market?
Flavor innovation and expansion into emerging markets represent the most significant opportunities.

3. Which region is expected to lead the global Cider Market?
Europe is expected to lead the market during the forecast period.

4. What is the projected market size of the Cider Market by 2032?
The market is expected to reach USD 26.90 Billion by 2032, growing at a CAGR of 6.4%.

5. What segments are covered in the Cider Market report?
The report covers segmentation by Product Type, Packaging Type, Distribution Channel, and Region.

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