U.S. Yogurt Market Accelerates Across Continents | Top Companies: Danone, Lactalis, Dean Foods

The U.S. yogurt market has evolved dramatically over the years, driven by changing consumer preferences, health trends, and innovations in flavor and format. As yogurt consumption continues to rise, its position as a staple in the American diet is becoming more solidified, particularly due to the increasing awareness of its health benefits. The yogurt market in the U.S. is projected to see significant growth, with the market value expected to rise from approximately US$ 9.94 billion in 2025 to US$ 15.20 billion by 2032. This growth is fueled by a compound annual growth rate (CAGR) of 6.3% between 2025 and 2032.

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Market Overview and Key Growth Drivers

Yogurt's popularity in the U.S. is a result of its nutritional value. The product is widely recognized for its benefits, including its ability to prevent osteoporosis, type 2 diabetes, and colon cancer. Additionally, it aids in digestion and boosts immunity. These health benefits have fueled a rising trend of yogurt consumption, particularly among health-conscious individuals and those seeking to lose weight. As consumers become more aware of yogurt's role in a balanced diet, the product's versatility has attracted a wide demographic, from children to adults.

The U.S. yogurt market has witnessed robust growth across various categories. Key drivers of this growth include the rising demand for on-the-go snacking, the growing popularity of plant-based and non-dairy yogurt, and innovation in product offerings. Non-dairy yogurt, for example, is estimated to capture 48.2% of the market share in 2025, largely due to the increasing adoption of plant-based diets and the growing number of lactose-intolerant individuals. In terms of geography, the Southeast U.S. is anticipated to be the leading region, holding 37.7% of the market share by 2025. This growth can be attributed to the rise in promotions and multipack deals in retail outlets, which have spurred household yogurt consumption.

Key Highlights from the Report

➤ The U.S. yogurt market is expected to grow from US$ 9.94 billion in 2025 to US$ 15.20 billion by 2032, at a CAGR of 6.3%.
➤ The Southeast U.S. is projected to hold 37.7% of the market share by 2025.
➤ Non-dairy yogurt is anticipated to make up 48.2% of the market in 2025, driven by demand for lactose-free products.
➤ Plain yogurt is expected to dominate the market with a 52.6% share in 2025 due to its versatility and high protein content.
➤ Yogurt with indulgent dessert-style flavors is trending in parts of the U.S., adding variety to the market.
➤ Health-conscious trends, especially among millennials and Gen Z, are driving the demand for on-the-go yogurt formats.

Market Segmentation

The U.S. yogurt market can be segmented across several dimensions, including product type, consumer preferences, and geographical regions.

In terms of product type, yogurt is primarily categorized into dairy-based and non-dairy options. Dairy-based yogurt remains the dominant category, with products such as Greek yogurt and yogurt drinks gaining considerable traction. On the other hand, the non-dairy segment is experiencing rapid growth, driven by the popularity of alternatives such as almond, oat, and coconut-based yogurts. These non-dairy products cater to consumers who follow vegan diets or those who are lactose intolerant. Dairy-free yogurt also appeals to environmentally-conscious individuals seeking cruelty-free food options.

Regarding product flavors, the market can be divided into plain and flavored varieties. Plain yogurt is expected to take a larger market share, owing to its higher protein content and probiotic benefits. This type of yogurt is particularly favored by those on low-carb diets. Flavored yogurt, while still popular, faces challenges due to increased health consciousness and the growing trend of reducing sugar intake.

Regional Insights

The U.S. yogurt market displays distinct regional preferences. In the West U.S., regions like California and Seattle show a significant demand for organic, low-sugar, and high-protein yogurt offerings. This zone is also a hub for plant-based yogurt innovation, with brands like Forager Project and Kite Hill leading the charge in producing almond, cashew, and coconut-based products.

Meanwhile, the Southeast U.S. is expected to remain the dominant region for yogurt sales, accounting for over 37% of the market share by 2025. This region's growth is largely driven by price sensitivity, with retailers such as Publix offering yogurt at affordable prices, appealing to middle and low-income households. Additionally, promotions and multipack yogurt deals are helping to boost household consumption.

Market Drivers

The growth of the U.S. yogurt market is largely driven by evolving consumer preferences and increasing awareness of health benefits. On-the-go snacking is one of the major drivers, with modern consumers, especially Gen Z and millennials, opting for convenient, nutritious snack options like single-serve yogurt cups and drinkable yogurt. This shift is particularly important as consumers move away from traditional meal structures and prefer snacks that are easily portable and quick to consume.

Another key driver is the rising demand for plant-based alternatives, especially as more consumers adopt vegan or lactose-free diets. Innovations in plant-based yogurt are particularly notable, with several brands working to improve the taste, texture, and protein content of their offerings. As plant-based options continue to gain traction, they are expected to play a crucial role in market growth.

Market Restraints

Despite the overall positive market outlook, the U.S. yogurt market faces certain challenges. Consumer concerns over artificial additives and sugars present a significant restraint, particularly with flavored yogurts. A growing number of consumers are becoming more conscious about ingredients, with a particular focus on avoiding added sugars and preservatives. This trend is especially evident among parents who are cautious about giving sugary yogurt to their children.

Furthermore, while plant-based yogurt is gaining popularity, it still faces some obstacles. Many consumers report issues with the taste, texture, and protein content of plant-based yogurts, which can deter repeat purchases. With alternatives still in the early stages of development, the market faces a challenge in balancing consumer expectations with product performance.

Market Opportunities

There are several growth opportunities within the U.S. yogurt market, primarily in the plant-based yogurt segment. With consumer demand for lactose-free and vegan-friendly products on the rise, brands have a significant opportunity to innovate and offer plant-based yogurt that better meets consumer needs in terms of taste, texture, and nutritional content. Companies focusing on clean-label products, which exclude artificial additives, could also tap into the growing health-conscious consumer base.

Another opportunity lies in the increasing popularity of savory yogurt. Traditionally, yogurt has been associated with sweet flavors, but with social media and health trends pushing the boundaries of food innovation, savory yogurt options, infused with herbs and spices, are gaining popularity. Brands that capitalize on this trend can create new product lines that appeal to adventurous eaters and health-conscious consumers alike.

Frequently Asked Questions

➤ How Big is the U.S. Yogurt Market?
➤ Who are the Key Players in the U.S. Yogurt Market?
➤ What is the Projected Growth Rate of the U.S. Yogurt Market?
➤ What is the U.S. Yogurt Market Forecast for 2032?
➤ Which Region is Estimated to Dominate the U.S. Yogurt Market through the Forecast Period?

Company Insights

✦ Danone
✦ Chobani LLC
✦ General Mills Inc.
✦ Lactalis
✦ FAGE USA Dairy Industry Inc.
✦ Dairy Farmers of America Inc.
✦ Anderson Erickson Dairy
✦ Hain Celestial Group
✦ Tillamook County Creamery Association
✦ Dean Foods

Recent Market Developments

■ In March 2025, Chobani launched a range of high-protein yogurt drinks at the Natural Products Expo West.
■ In January 2025, La Terra Fina introduced a new Jalapeño Ranch flavor to its Greek yogurt dips and spreads range, catering to the growing demand for bold and enhanced flavors.

Conclusion

The U.S. yogurt market is undergoing a dynamic transformation, driven by health trends, convenience, and innovations in product offerings. With the continued demand for both dairy-based and plant-based options, and the rise of savory yogurt, the market is poised for significant growth. Key players are responding to these trends with new product formulations, targeted marketing, and strategic partnerships. As the industry continues to evolve, companies will need to remain agile to meet changing consumer preferences and capitalize on emerging opportunities.

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