Press release
Brazil Alternative Protein Market Estimated to Exceed USD 1,225.65 Million By 2033 - IMARC Group
The Brazil alternative protein market size reached USD 365.20 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,225.65 Million by 2033, exhibiting a growth rate (CAGR) of 13.30% during 2025-2033.
Attributes and Key Statistics:
Base Year: 2024
Forecast Period: 2025-2033
Historical Period: 2019-2024
Market Size in 2024: USD 365.20 Million
Projected Market Size by 2033: USD 1,225.65 Million
CAGR (2025-2033): 13.30%
Brazil Alternative Protein Market Overview:
The alternative protein market in Brazil is witnessing rapid growth due to the changing consumer attitude toward healthier, sustainable diets. There is a growing awareness among consumers of the health hazards caused by excessive consumption of meat, including cardiovascular conditions and obesity. Plant-based diets, especially among younger generations, are being promoted because of increasing health concerns related to such practices. Increasing green consciousness about deforestation and carbon footprint through Brazil's meat industry is driving consumers towards more sustainable proteins. Technological innovation in food production is improving the quality of alternative proteins, and government policies promoting sustainability are supporting market growth, thereby making alternative proteins an integral part of Brazil's food scene.
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Brazil Alternative Protein Market Trends and Drivers:
Brazil is undergoing a tremendous shift towards vegetarians, largely due to heightened health consciousness and shifting consumer habits. About 8% of Brazilians are vegetarians, and this percentage is growing rapidly. Consumers are becoming more health-conscious about the impact of meat consumption on health, such as higher risks for cardiovascular disease, diabetes, and obesity. This has driven demand for plant-based protein substitutes, like soy and pea proteins, that are increasingly mainstream in supermarkets and restaurants. The younger generations are leading this change, embracing flexitarian, vegetarian, and vegan diets at a faster rate than earlier generations.
Environmental sustainability concerns are a significant driver of the alternative protein market in Brazil. The country's conventional livestock sector has been criticized for contributing to deforestation, greenhouse gas emissions, and biodiversity loss, particularly in the Amazon region. In 2023, Brazil's Amazon experienced a 50% decline in deforestation, indicating a growing commitment to environmental preservation. This change in environmental awareness is making consumers look for more sustainable food choices, thus increasing the demand for alternative proteins.
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Brazil Alternative Protein Market Key Growth Drivers:
• Health and Wellness Trends: Increasing awareness of the health risks associated with high meat consumption is leading consumers to adopt plant-based diets.
• Environmental Sustainability: Concerns over deforestation and greenhouse gas emissions are encouraging the shift towards sustainable protein sources.
• Technological Advancements: Innovations in food technology are improving the taste, texture, and nutritional value of alternative proteins.
• Supportive Government Policies: Regulations favoring sustainable food production are facilitating market growth.
• Changing Consumer Preferences: Younger generations are more inclined towards flexitarian, vegetarian, and vegan lifestyles.
• Increased Product Availability: Alternative protein products are becoming more accessible through various distribution channels.
Segmentations of the Report:
By Source:
• Plant-Based Protein
• Insect-Based Protein
• Microbial-Based Protein
By Application:
• Meat Substitutes
• Dairy Alternatives
• Bakery Products
• Beverages
• Cereals & Snacks
• Others
By Distribution Channel:
• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retail
• Foodservice Outlets
By Region:
• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa
Competitive Landscape:
The Brazilian alternative protein industry is dominated by the presence of some major players attempting to grow their market share through product development, strategic collaborations, and geographical expansion into new channels of distribution. Businesses are intent on creating alternative protein offerings that align with changing tastes and consumer preferences among Brazilians. Competition is typified by alliances between food processors and research institutions in efforts to promote the innovation of sustainable and health-focused protein alternatives.
Brazil Alternative Protein Market News:
• In January 2024, Sumitomo Corporation stated that it will be investing in insect protein production and biotechnology in Brazil. More access to markets and the development of a new plant will be enabled by this investment.
• In July 2023, Big Idea Ventures, a leader in investing in the alternative protein and ingredient industry, announced its first New Protein Fund II accelerator startup investment in Paris and New York. One of its initial investments in Americas will be in Brazil to support the industry's maturation.
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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Contact Us
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: Sales@imarcgroup.com
Tel No.: (D) +91 120 433 0800
Americas: +1 631 791 1145 | Asia: +91-120-433-0800 | UK: +44-753-714-6104
About Us
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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