Press release
Reuben Brothers appoint Auberge to run Cambridge House hotel in Mayfair
Following Spear's report [https://www.spears500.com/adviser/16868/jamie-reuben] in 2024 that Reuben Brothers were aiming to reopen Cambridge House by the end of 2025, more formal details have now been announced regarding their choice of management.
Auberge Resorts Collection, a multinational hospitality specialising in the operation of luxury hotels, resorts, residences, and private clubs, has been appointed by Reuben Brothers to manage the former In and Out Military Club, in Mayfair, London.
Located opposite Green Park at 94 Piccadilly, the Grade 1-listed Cambridge House is set to reopen in late 2025. A historic property, it features over 100 rooms and Palladian architecture that can be traced back to 1756 when the townhouse was commissioned by the 2nd Earl of Egremont.
While the brand is well-known for operating hospitality resorts across the USA, Cambridge House is the first UK property for Auberge Resorts Collection.
This follows a strategic expansion into European markets, including the already established resorts Domaine des Etangs in Charente, France, and Grace Hotel in Santorini, Greece, as well as the Collegio alla Querce in Florence, Italy, which is set to open in 2025.
In a press release published by Auberge [https://aubergeresorts.com/cambridgehouse/press/cambridge-house-in-mayfair-london/], Dan Friedkin, chairman of Auberge Resorts Collection said:
"Reuben Brothers' vision for Cambridge House is incredibly inspiring and we are honored to have been chosen to usher this uniquely British property into its next chapter as a luxury hotel.
"Adding such an iconic Mayfair destination to our growing portfolio is also an exciting step forward in our focused expansion into Europe."
Jamie Reuben, the principal of the family firm also commented on the project, adding: "Cambridge House is one of the most exciting projects my family and I have ever brought to fruition.
"Our vision for this special property is not just to offer a new destination, but a new level of hospitality and something that London has not seen before. We chose Auberge Resorts Collection for the brand's unrivalled spirit of intention - to provide a distinct and unparalleled luxury hospitality experience."
After reopening, Hotel Management Network [https://www.hotelmanagement-network.com/news/auberge-cambridge-house-mayfair-london/] reports that the luxury hotel and private members' club will be influenced by British interior design, and boast an open-air courtyard and brasserie-style restaurant (located in the grand Georgian ballroom).
Offering both relaxation and excitement, the building will also benefit from a generous double-level spa complete with hydrotherapy facilities, a circular relaxation lounge with fire pit, two heated swimming pools, activity studios, and seven treatment rooms.
Leading the design of the hotel will be the Paris-Los Angeles based, award-winning designer Jean-Louis Deniot and renowned interior designer, Laura Gonzalez. Deniot will focus on the hotel space, while Gonzalez will oversee the revival of the club's bars, dining venues, spa, and nine members'-only club rooms.
While the development of Cambridge House hotel is a substantial project in itself, it's just one component of Reuben Brothers' larger 1bn regeneration of the Piccadilly Estate.
The London project also includes the development of One Carrington - a residential building of 28 new luxury apartments - and Shepherd Market - a restaurant hub.
Media Contact
Company Name: Reuben Brothers
Contact Person: Jamie Reuben
Email: Send Email [http://www.universalpressrelease.com/?pr=reuben-brothers-appoint-auberge-to-run-cambridge-house-hotel-in-mayfair]
City: London
Country: United Kingdom
Website: https://www.reubenbrothers.com/
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