Press release
Herbal Beauty Products Market to Reach USD 158.90 Billion by 2032, Driven by Clean Beauty Trends and Eco-Conscious Consumers
Herbal Beauty Products Market
The Herbal Beauty Products Market size was valued at USD 98.94 Bn. in 2024 and the total Global Herbal Beauty Products revenue is expected to grow at a CAGR of 6.1% from 2025 to 2032, reaching nearly USD 158.90 Bn. by 2032. In 2024, Herbal Beauty Products Market Size was valued at approximately USD 36.22 billion in North America and its Market share of 38.15%. Also, in Europe held a market share of 29.5% in the same year, equating to revenues of USD 25.14 billion in 2024.
Herbal Beauty Products Market Dynamics
Consumer demand for herbal beauty products is rising due to health concerns over synthetic ingredients and a shift toward eco-friendly, sustainable lifestyles. Social media and digital awareness fuel this trend. Despite higher production costs making these products 25-30% more expensive, many consumers-especially in developed markets-are willing to pay a premium, driving innovation, rebranding, and sustainable sourcing in the industry.
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Leading market Players Fueling Industry Evolution
Himalaya Drug Company, Patanjali Ayurved Limited, and Oriflame these companies have significantly influenced consumer access to natural beauty solutions, combining traditional knowledge with innovation and sustainability.
Skincare is dominated by Product segment in terms of value, in 2024
This Skincare dominates the Herbal Beauty Products Market which the segment's value at USD 78.83 billion holding 47% of market share in 2024. Consumer preference is shifting towards skin care products free from synthetic chemicals and artificial additives due to heightened awareness of potential harm.
Specialty store is dominated by Distribution Channel segment in terms of value, in 2024
Herbal Beauty Products Market Overview
This Specialty dominates the Herbal Beauty Products Market which the segment's value at USD 65.40 billion in 2024. Specialty shops, such as Sephora and Space NK, provide curated product options, personalized services, and professional guidance, making them a popular alternative for customers looking for customized skincare solutions.
Herbal Beauty Products Market Regional Insights
North America is estimated to be the largest dominating region in terms of value, during the forecast period
This is the largest region in Herbal Beauty Products Market which the valued at approximately USD 36.22 billion in North America and its Market share of 38.15% in 2024. this region benefits from strong market players, innovation, diverse retail channels, supportive regulations, sustainability efforts, and social media influence, contributing to its significant market share and growth.
Europe is estimated to be the Second-largest dominating region in terms of value, during the forecast period
This is the Second-largest region in Herbal Beauty Products Market which the valued at approximately USD 25.14 billion in Europe and its Market share of 29.5% in 2024. this market is driven by a combination of health-conscious consumers, a cultural tradition of herbal remedies, strict regulatory standards, a strong retail presence, a focus on sustainability, and social media influence.
Complete Summary and Table of Content: https://www.stellarmr.com/report/Herbal-Beauty-Products-Market/2088
Herbal Beauty Products Market Segmentation
By Product
Skin care
Hair care
Oral care
Others
By Distribution Channel
Online retail
specialty stores
supermarkets
Others
Herbal Beauty Products Market Competitive Landscape
Himalaya Wellness Company: The company combines ancient Ayurvedic knowledge with modern science to provide safe and efficient wellness products. In 2024, Himalaya Wellness Company expanded its product range and strengthened its market position through a variety of marketing and distribution techniques. This company generates revenues of USD 257.1 million in 2024.
Patanjali Ayurved Limited (India): The company manufactures a variety of products, including Ayurvedic medicines, personal care items, food, and beverages. In July 2024, Patanjali Foods Ltd paid ₹1,100 crore for Patanjali Ayurved's home and personal care business. This move was intended to consolidate the 'Patanjali' brand's FMCG product line. In 2024, this company generates at approximately USD 1.1 billion in revenue.
Oriflame (Sweden): Oriflame is well-known for its direct-selling business strategy, which enables individuals to launch their own companies by selling cosmetics. Oriflame and Arnest Management LLC, a Russian producer of cosmetics, household goods, and perfumes, inked a partnership agreement in 2023. approximately 2024, the business raked approximately USD 838.1 million.
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Emerging Trends in the Herbal Beauty Products Market
Himalaya, Patanjali, and Oriflame are embracing key trends in the herbal beauty products market. These include a strong shift toward clean-label, chemical-free formulations using Ayurvedic and botanical ingredients.
Brands are innovating with multifunctional, eco-friendly skincare and wellness products. E-commerce and direct selling are expanding reach, while sustainability and ethical sourcing remain central to brand strategies.
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Stellar Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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