Press release
Artificial Intelligence (AI) in Marketing Market Expected to Reach USD 104.85 Billion by 2030
Artificial Intelligence (AI) in Marketing Market
The global Artificial Intelligence (AI) in Marketing market is experiencing unprecedented growth, with projections estimating a market size of USD 104.85 billion by 2030, growing at a remarkable Compound Annual Growth Rate (CAGR) of 26.5% from 2024 to 2030. This surge is driven by the increasing adoption of AI technologies that automate marketing processes, personalize customer experiences, and enhance Return on Investment (ROI).
► Competitive Landscape
By 2025, it's anticipated that 80% of marketing processes will be automated through AI technologies, underscoring the pivotal role of automation in the industry. AI tools such as ChatGPT, Copy.ai, Jasper.ai, and DALL-E are revolutionizing how marketers engage with audiences, offering personalized content and efficient campaign management.
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►Regional Insights: Growth, Opportunities, Trends, Consolidation, and Updates
♦ United States: AI Marketing Growth and Consolidation
The United States stands at the forefront of AI marketing adoption. In 2024, the U.S. AI in Marketing market was valued at USD 4.71 billion and is projected to reach USD 51.33 billion by 2034, growing at a CAGR of 26.98%. This growth is fueled by the integration of AI in data analytics, personalized customer experiences, programmatic advertising, chatbots, recommendation engines, and content curation.
Key players such as IBM Corporation, Google, Amazon.com, Inc., Intel Corporation, and Microsoft Corporation are leading innovations in this space. Notably, in March 2022, Zoomd Technologies Ltd. acquired Albert Technologies Ltd., enhancing its AI marketing capabilities and expanding its client base among Fortune 500 companies. ire
♦ Asia Pacific: AI Marketing Opportunities and Trends
Asia Pacific is witnessing the fastest growth in AI marketing adoption. The market in this region is expected to grow at a CAGR of 26.89% during the forecast period. Countries like China, Japan, and India are leading the charge, driven by government initiatives to digitalize economies and the rapid adoption of advanced technologies by businesses of all sizes.
The region's growth is further supported by the increasing use of AI in automating marketing tasks, enhancing customer engagement, and providing personalized experiences. Companies such as Baidu, Inc. and Samsung are at the forefront of these developments.
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♦ Middle East and Africa: AI Marketing Consolidation and Updates
The Middle East and Africa are emerging markets for AI in marketing, with increasing investments and adoption across various sectors. The region is experiencing a surge in demand for AI-driven marketing solutions, particularly in countries like the United Arab Emirates and South Africa. Companies are leveraging AI to enhance customer experiences and streamline marketing operations.
While specific merger and acquisition activities in this region are limited, the growing interest and investment in AI technologies indicate a trend toward consolidation and expansion in the near future.
♦ Europe: AI Marketing Trends and Opportunities
Europe is experiencing significant growth in AI marketing, driven by the increasing adoption of AI technologies across various industries. The region's AI in Marketing market was valued at USD 14.30 billion in 2023 and is projected to reach USD 109.27 billion by 2032, growing at a CAGR of 22.6%.
European companies are focusing on integrating AI into their marketing strategies to enhance customer engagement and improve ROI. Key players such as Oracle Corporation, Twitter, Inc., and Salesforce.com, inc. are leading the way in AI marketing innovations.
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► Market Segmentation: In-Depth Analysis:
by Deployment Type
On cloud
On-premise
by Application
Social media advertising
Virtual Assistant
Marketing automation
Web and app personalization
Propensity modeling
Voice search
Other
by Technology
Deep learning
Machine learning
Context-Aware computing
Natural language processing
Computer vision
Other
by End-User
Industry BFSI
Retail
Consumer Goods
Media & Entertainment
IT & Telecommunications
Others
For deeper market insights, peruse the summary of the research report:https://www.maximizemarketresearch.com/request-sample/30822/
► Learn about the top players driving innovation in the Market :
1. International Business Machines Corporation (US)
2. Oracle Corporation (US)
3. Twitter, Inc.(US)
4. NVIDIA (US)
5. Intel (US)
6. IBM (US)
7. Micron (US),
8. Samsung Electronics (Korea)
9. Xilinx (US)
10. Amazon (US)
11. Alphabet (US)
12. Facebook (US)
13. Microsoft (US)
14. Salesforce (US)
15. Baidu (China)
16. Sentient Technologies (US)
17. Albert Technologies (Israel)
18. Oculus360 (US)
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► About Maximize Market Research:
Maximize Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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