Press release
North America Leads Vegan Egg Market: Regional Trends and Opportunities 205-2032
Vegan Egg Market
Market to Hit USD 3.96 Bn by 2032
Vegan Egg Market size was valued at USD 2.08 Bn. in 2024 and the total Vegan Egg revenue is expected to grow at a CAGR of 8.4% from 2025 to 2032, reaching nearly USD 3.96 Bn. by 2032. In 2024, Vegan Egg Market Size was valued at approximately USD 1.2 billion in North America and its Market share of 49%. Also, in Europe held a market share of 26.4% in the same year, equating to revenues of USD 0.9 billion in 2024.
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Vegan Egg Market Dynamics
Rising health, environmental, and ethical concerns are driving demand for vegan eggs as a plant-based alternative. Popular among vegans, vegetarians, and flexitarians, these products offer lower cholesterol and versatile use. Despite challenges like cost, taste, and availability, innovation and consumer awareness are expanding the market, positioning vegan eggs as a key player in the sustainable food movement.
Leading market Players Fueling Industry Evolution
Mantiqueira (N Ovo), JUST Inc., and Orgran Foods these companies are instrumental in driving the growth and diversification of the vegan egg market across different regions, responding to consumer demands for sustainable, ethical, and health-conscious food options.
Liquid Egg is dominated by Product Type segment in terms of value, in 2024
This Liquid Egg Food dominates the Vegan Egg Market which the segment's value at USD 110.7 million holding 57% of market share in 2024. Liquid vegan eggs mimic traditional counterparts, easing the transition for consumers embracing plant-based diets while enjoying familiar dishes. In the competitive landscape of the vegan egg market, liquid products hold a strong position due to their convenience and versatility in cooking.
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Conventional is dominated by Nature segment in terms of value, in 2024
This Conventional dominates the Vegan Egg Market which the segment's value at USD 1.62 billion holding 78% of market share in 2024. This dominance is attributed to the affordability and widespread availability of conventional vegan egg products, making them more accessible to a broader consumer base.
Vegan Egg Market Regional Insight
North America is estimated to be the largest dominating region in terms of value, during the forecast period
This is the largest region in Vegan Egg Market which the valued at approximately USD 1.2 billion in North America and its Market share of 49% in 2024. It leads due to a strong health consciousness, leading industry players like JUST Egg, a well-established plant-based ecosystem, wide retail and foodservice availability, continuous innovation in product formats.
Europe is estimated to be the Second-largest dominating region in terms of value, during the forecast period
This is the Second-largest region in Vegan Egg Market which the valued at approximately USD 0.9 billion in Europe and its Market share of 26.4% in 2024. It leads due to rising plant-based diet adoption, strong ethical and environmental values, supportive EU regulations, expanding retail availability, urban culinary openness, and increased foodservice integration.
Vegan Egg Market Competitive Landscape
Mantiqueira Brasil (Novo): Its plant-based brand, N.Ovo, offers vegan egg alternatives made primarily from pea starch and plant proteins, catering to vegans and those with egg allergies. Brazilian meatpacker JBS S.A. entered the egg industry in January 2025 when it purchased a 48.5% share in Mantiqueira Alimentos. In 2024, the company brought in USD 641.1 million. The company achieved this milestone in 2024, surpassing its target of 2.5 million cage-free chickens by 2025.
JUST Inc.: The company focuses on sustainable and innovative food solutions, trying to provide alternatives to animal-based goods. With the expansion of JUST Inc.'s distribution network in 2024, JUST Egg is now accessible in additional foreign markets, including regions of Asia and Europe. The business earned USD 67.5 million in 2024.
Orgran Foods: The company offers a range of gluten-free, dairy-free, egg-free, and vegan products, catering to persons with specific dietary needs. Through new distribution agreements, the business expanded its footprint in foreign markets, especially in North America and Europe. The business earned USD 14.5 million in 2024.
To know the most attractive segments, click here for a free sample of the report: https://www.stellarmr.com/report/req_sample/Vegan-Egg-Market/2086
Emerging Trends in the Vegan Egg Market
These companies are enhancing product formulations to better replicate the texture and taste of traditional eggs, appealing to a wider consumer base.
Sustainability is key, with moves like JUST Inc.'s shift to eco-friendly packaging. There's also a noticeable push toward expanding retail and foodservice reach, especially in international markets.
Additionally, allergen-free innovation by Orgran and animal welfare commitments by Mantiqueira reflect growing ethical and health-driven consumer demands.
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Conclusion
Vegan egg market is on a strong growth trajectory, driven by health, ethical, and environmental awareness among consumers worldwide. With a projected market value of USD 3.96 billion by 2032,
companies like JUST Inc., Mantiqueira (N.Ovo), and Orgran Foods are leading innovation and accessibility.
Dominance of liquid and conventional segments reflects consumer preference for familiarity and affordability.
North America and Europe remain key regions, supporting widespread adoption.
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Stellar Market Research is a multifaceted market research and consulting company with professionals from several industries. Some of the industries we cover include medical devices, pharmaceutical manufacturers, science and engineering, electronic components, industrial equipment, technology and communication, cars and automobiles, chemical products and substances, general merchandise, beverages, personal care, and automated systems. To mention a few, we provide market-verified industry estimations, technical trend analysis, crucial market research, strategic advice, competition analysis, production and demand analysis, and client impact studies.
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