India Male Innerwear Market Size, Share & Forecast 2025-2033

The latest report by IMARC Group, "India Male Innerwear Market Size, Share, Trends and Forecast by Type, Distribution Channel, and Region, 2025-2033", offers a comprehensive analysis of the India Male Innerwear Market. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.

The India male innerwear market size reached USD 10.20 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.30 Billion by 2033, exhibiting a growth rate (CAGR) of 4.80% during 2025-2033.

India male innerwear Market Overview

The Indian men's innerwear industry is experiencing healthy growth with changing consumer needs along with rising urbanization and changing lifestyles. More and more men from various income groups are increasingly focusing on comfort, appearance and brand status while purchasing innerwear. This surge in demand is prompting domestic and foreign brands to establish their presence both in urban and rural areas. The market is also benefiting from improved textile innovation and strategic retail growth, which increases more products to consumers. With the online and offline channels converging, the overall ecosystem is shifting towards quickly changing consumer behavior, which is propelling the market as a fast-growing segment in India's broader apparel market.

Base Year: 2024
Forecast Years: 2025-2033
Historical Years: 2019-2024
Market Size (2024): USD 10.20 Billion
Market Forecast (2033): USD 16.30 Billion
Growth Rate (2025-2033): 4.80% CAGR

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India male innerwear Market Trends & Drivers

Premiumization is emerging as a hallmark trend, with Indian men choosing quality material, innovative styles, and cutting-edge fits. International fashion sensibilities have compelled customers to look towards innerwear that not only fulfills the requirement but also embodies style. Odorcontrol fabric, seamless stitching and eco-friendly fabrics are being incorporated more and more into new products. At the same time, influencer marketing and brand partnerships are boosting customer consciousness and participation. E-commerce platforms are pushing curated experiences, while brick-and-mortar retail is emphasizing personalized service. Collectively, these trends are redefining the way innerwear is designed, marketed, and consumed, underpinning a more fashion-led and experience-driven strategy for male innerwear in India.

Increasing disposable incomes are allowing Indian males to try a wider range of fashionable, comfort-driven innerwear. Increased youth population, together with greater personal grooming awareness, is stimulating demand for high-end and quality products. Expansion of digital platforms is allowing for simple access to large product catalogs, size charts, and reviews making it easier for informed and convenient innerwear shopping. Global brands are also entering the Indian market through collaborations, franchising, and internet stores, raising quality standards. Domestic players are fighting back with competitive prices and innovation, sustaining consumer interest in the long run. These drivers are all driving long-term and sustainable growth across the industry.

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India Male Innerwear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on type and distribution channel.

Type Insights:
• Top Innerwear
• Bottom Innerwear
• Shapewear

Distribution Channel Insights:
• Online Sales
• Hyper/Supermarket
• Specialty Stores
• Others

Regional Insights:
• North India
• South India
• East India
• West India

India Male Innerwear Market News:

February 2025: Lux Industries' recent entry of Lux Nitro, a high-quality men's innerwear brand, after 22 years, marks superior quality and style, catering to the demand of modern buyers and possibly taking the Indian male innerwear segment forward.

January 2025: Athena, a well-known French innerwear company, made its entry into India's value segment in partnership with Reliance Delta, providing innovative fabrics and cutting-edge designs that combine French technology with Indian consumer tastes, thus improving the quality and variety of men's innerwear available in the Indian market.

September 2024: Page Industries, the sole Indian licensee of Jockey, is increasing its men's innerwear market penetration by introducing a new "Nothing Fits Better" campaign for younger consumers with collections such as NYC, USA Originals, POP, and MOVE, which are defined by strong prints and new colors targeting Gen Z.

August 2024: Tessuti introduced its sustainable men's innerwear line in India with an emphasis on sustainable fabrics and high-end comfort. This launch enhances the India male innerwear market by satisfying the expanding need for sustainable and high-quality offerings.

Key highlights of the Report:

1. Market Performance (2019-2024)
2. Market Outlook (2025-2033)
3. COVID-19 Impact on the Market
4. Porter's Five Forces Analysis
5. Strategic Recommendations
6. Historical, Current and Future Market Trends
7. Market Drivers and Success Factors
8. SWOT Analysis
9. Structure of the Market
10. Value Chain Analysis
11. Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group
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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

This release was published on openPR.