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North America MaaS Market to Surpass USD 50 Billion by 2031 with Rise of Autonomous Mobility | Persistence Market Research

04-22-2025 07:15 AM CET | IT, New Media & Software

Press release from: Persistence Market Research

North America Mobility as a Service Market

North America Mobility as a Service Market

Overview of the Market

The North America Mobility as a Service (MaaS) market is rapidly reshaping how people travel across cities and regions. In 2024, the market is valued at approximately US$ 27 billion and is poised to grow at a robust CAGR of 10.2%, reaching US$ 53.3 billion by 2031. The MaaS ecosystem integrates multiple transportation services into a single digital platform, providing users with seamless and convenient travel options.

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The growth of this market is primarily driven by the surge in urban population, increasing smartphone penetration, and a growing emphasis on sustainability. Ride-sharing services are leading the charge, propelled by their cost-effectiveness and convenience. Geographically, the United States dominates the North American market with an estimated 80% share in 2024, thanks to its advanced infrastructure, consumer tech adoption, and environmental initiatives promoting sustainable mobility.

Key Highlights from the Report

• AI-powered travel recommendations are transforming how users choose transport options.
• Tiered subscription models are gaining popularity for their flexibility and cost savings.
• Public-private partnerships are enhancing interoperability between mobility systems.
• Government incentives are supporting equitable access to MaaS platforms.
• Predictive analytics are enabling smarter pricing and route optimization.
• Ride-sharing services are expected to grow at a 24% CAGR through 2031.

Market Segmentation

Mobility as a Service in North America can be segmented by service type, including ride-hailing, car-sharing, bike-sharing, and public transport integration. Among these, ride-sharing holds the largest share and is projected to experience the fastest growth. This is attributed to its affordability, urban mobility benefits, and increasing adoption among millennials and Gen Z consumers.

Another important segmentation is based on the operating system. Android-based MaaS applications are expected to witness a 22% CAGR through 2031, driven by their widespread accessibility and affordability. The market also includes subscription-based services and pay-as-you-go models, appealing to different consumer behavior patterns.

Regional Insights

In the United States, increasing environmental consciousness, smart city developments, and strong tech infrastructure are accelerating MaaS adoption. Major urban areas are leading in implementing MaaS solutions integrated with public transportation networks.

Canada, holding 20% of the market in 2024, is witnessing growth fueled by robust governmental support, smart city initiatives, and a focus on reducing urban congestion. The country is expected to play a key role in expanding MaaS coverage into suburban and rural regions.

Market Drivers

One of the primary drivers of the North America MaaS market is the rising demand for sustainable and integrated transport solutions. Consumers are actively seeking alternatives to personal vehicle ownership, driven by cost, environmental concerns, and urban congestion. Moreover, advancements in mobile apps and AI are enhancing user experience and driving platform adoption.

Market Restraints

Despite strong growth potential, the MaaS market faces challenges such as regulatory hurdles, data privacy concerns, and interoperability issues between different service providers. Additionally, the high initial investment in MaaS infrastructure can deter smaller cities or new entrants.

Market Opportunities

Expanding MaaS services into suburban and rural areas offers significant untapped potential. With projections indicating 30% MaaS coverage in these regions by 2031 (up from 10% in 2023), there's a vast opportunity for providers to cater to underserved populations. Furthermore, the integration of autonomous vehicles and drones opens new avenues for innovation in first- and last-mile connectivity.

Frequently Asked Questions (FAQs)

How Big is the North America Mobility as a Service Market in 2024?
Who are the Key Players in the Global Market for MaaS?
What is the Projected Growth Rate of the North America MaaS Market?
What is the Market Forecast for North America MaaS by 2032?
Which Region is Estimated to Dominate the MaaS Industry through the Forecast Period?

Company Insights

Key Players in the North America MaaS Market:

• Uber Technologies Inc.
• Lyft Inc.
• Moovit Inc. (Intel Corporation)
• Didi Chuxing
• BMW Group (ReachNow)
• Ford Smart Mobility LLC
• Daimler AG (Car2Go)
• Grab Holdings
• Bird Rides Inc.
• BlaBlaCar

Recent Developments:

1. Uber launched a unified mobility subscription service in early 2024, integrating e-scooters, bike rentals, and public transit passes.

2. Lyft partnered with a leading autonomous vehicle startup to expand driverless shuttle services across major U.S. cities by 2025.

Final Thoughts

The North America Mobility as a Service market is in the midst of a transformative journey-fueled by innovation, user convenience, and a collective push toward sustainable transportation. As ride-sharing, AI-powered personalization, and autonomous vehicles gain traction, MaaS is no longer just a concept but a lifestyle revolution in motion. For stakeholders across the mobility ecosystem, this market represents not just a trend but the future of transportation in the digital age.

Contact Us:

Persistence Market Research
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Brentford, London, TW8 0GU UK
USA Phone: +1 646-878-6329
UK Phone: +44 203-837-5656
Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com

About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

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