Neuromarketing Market in Advertising: Connecting Emotion & Brand in 2025 | Most Leading Companies - Merchant Mechanics, Inc., Immersion Neuroscience, Buyology Inc., Uniphore Technologies Inc

Global Neuromarketing Market size reached US$ 1.74 billion in 2024 and is expected to reach US$ 3.52 billion by 2032, growing with a CAGR of 9.21% during the forecast period 2025-2032.

Neuromarketing Market report, published by DataM Intelligence, provides in-depth insights and analysis on key market trends, growth opportunities, and emerging challenges. Committed to delivering actionable intelligence, DataM Intelligence empowers businesses to make informed decisions and stay ahead of the competition. Through a combination of qualitative and quantitative research methods, it offers comprehensive reports that help clients navigate complex market landscapes, drive strategic growth, and seize new opportunities in an ever-evolving global market.

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Neuromarketing is a field of marketing that uses neuroscience and psychological principles to understand consumer behavior and decision-making. By analyzing brain activity, eye movement, heart rate, and other physiological responses, neuromarketing helps companies design more effective advertisements, packaging, and product placements that resonate emotionally and cognitively with their target audience.

List of the Key Players in the Neuromarketing Market:

Merchant Mechanics, Inc., Immersion Neuroscience, Buyology Inc., Uniphore Technologies Inc., Neural Sense (Pty) Ltd, Affectiva, Cloud Army Network Inc., Nielsen Consumer LLC, Neurons Inc., and BrainSigns SRL.

Industry Development:

In April 2023, Cadwell Industries, Inc., a global leader in neurodiagnostic and neuromonitoring technologies, announced the U.S. launch of Arc Voyager, a wireless, remote monitoring solution designed for in-home EEG testing.

In July 2022, Tobii, a pioneer in attention computing and a global leader in eye-tracking technology, revealed that its advanced eye-tracking solution would be integrated into the upcoming PlayStation VR2 headset. Tobii CEO Anand Srivatsa remarked that "PlayStation VR2 sets a new benchmark for immersive VR entertainment and introduces millions of users worldwide to the capabilities of eye tracking.

Growth Forecast Projected:

The Global Neuromarketing Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.

Research Process:

Both primary and secondary data sources have been used in the global Neuromarketing Market research report. During the research process, a wide range of industry-affecting factors are examined, including governmental regulations, market conditions, competitive levels, historical data, market situation, technological advancements, upcoming developments, in related businesses, as well as market volatility, prospects, potential barriers, and challenges.

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Segment Covered in the Neuromarketing Market:

By Technology: Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Eye Tracking, Biometrics, Positron Emission Tomography (PET), Others

By Application: Advertising Testing, Product Packaging Design, Branding and Positioning, Pricing and Product Features, Customer Experience/User Experience (CX/UX), Market Research and Consumer Behavior Studies, Retail and Shopper Experience Optimization, Others

By End-User: Consumer Goods, Healthcare & Pharmaceuticals, Financial Services, Telecommunications, Food & Beverage, Automotive, Others

Regional Analysis for Neuromarketing Market:

The regional analysis of the Neuromarketing Market covers key regions including North America, Europe, Asia Pacific Middle East and Africa and South America. The North America with a focus on the U.S., Canada, and Mexico; Europe, highlighting major countries like the U.K., Germany, France, and Italy, along with other nations in the region; Asia-Pacific, covering India, China, Japan, South Korea, and Australia, among others; South America, with emphasis on Colombia, Brazil, and Argentina; and the Middle East & Africa, which includes Saudi Arabia, the U.A.E., South Africa, and other countries. This comprehensive regional breakdown helps identify unique market trends and growth opportunities specific to each area.

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

➡ A descriptive analysis of demand-supply gap, market size estimation, SWOT analysis, PESTEL Analysis and forecast in the global market.

➡ Top-down and bottom-up approach for regional analysis

➡ Porter's five forces model gives an in-depth analysis of buyers and suppliers, threats of new entrants & substitutes and competition amongst the key market players.

➡ By understanding the value chain analysis, the stakeholders can get a clear and detailed picture of this Market

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People Also Ask:

➠ What is the global sales, production, consumption, import, and export value of the Neuromarketing market?

➠ Who are the leading manufacturers in the global Neuromarketing industry? What is their operational status in terms of capacity, production, sales, pricing, costs, gross margin, and revenue?

➠ What opportunities and challenges do vendors in the global Neuromarketing industry face?

➠ Which applications, end-users, or product types are expected to see growth? What is the market share for each type and application?

➠ What are the key factors and limitations affecting the growth of the Neuromarketing market?

➠ What are the various sales, marketing, and distribution channels in the global industry?

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