Press release
Automotive Control Panel Market to Double to $28.3B by 2031 as Haptic and AI Interfaces Replace Buttons
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2024 Industry Milestones:
1. Haptic Technology Leap
o BMW iDrive 9.0 delivers 5ms response with texture customization.
o Tanvas' Virtual Knobs recreate mechanical feel on flat screens.
2. AI Voice Dominance
o Mercedes MB.OS achieves 95% accuracy in natural language commands.
o Cerence AI now anticipates needs (e.g., defogging windows when detecting rain).
3. AR Integration
o Panasonic's Windshield UI reduces distraction by 40% (NHTSA study).
o HARMAN Ready Vision projects controls at 7m virtual distance.
Regional Leaders:
• North America (35%): Tesla/Lucid drive minimalist UI trends.
• Europe (XX%): BMW/Mercedes luxury haptic leadership.
• Asia-Pacific (XX%): BYD/Hyundai cost-effective voice solutions.
Executive Insights:
"The steering wheel is becoming an iPhone - but one that needs zero eyes-off-road time."
- Stefan Hartung, CEO, Bosch
Roadmap to 2031:
• 2025: 50% of premium cars to feature dynamic haptics.
• 2027: Voice-first interfaces in 80% of new vehicles.
• 2030: AR windshields standard for autonomous fleets.
For more insights, visit https://clearviewmarketinsights.com/report-store
Media contact:
Bhavani K
Marketing and Sales Head
ClearView Market Insights
Mail: sales@clearviewmarketinsights.com
Phone: +1 917-993-7369
About ClearView Market Insights
ClearView Market Insights analyses 150+ automotive HMI markets, from controls to biometrics.
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