Press release
Prebiotic Soda Market Forecast Indicates Surge in Popularity Among Health-Conscious Demographics Seeking Natural Drinks
InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the "Global Prebiotic Soda Market - (By Type (Dairy-Based Prebiotic Soda, Plant-Based Prebiotic Soda), By Packaging (Bottles, Tetra Packs, Cans, Others), By Flavor (Fruit, Cola Flavors, Others), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Independent Departmental Stores, Online Retailers, Wholesalers & Distributors)), Trends, Industry Competition Analysis, Revenue and Forecast To 2031."According to the latest research by InsightAce Analytic, the Global Prebiotic Soda Market is valued at US$ 248.2 Million in 2023, and it is expected to reach US$ 447.5 Million by 2031, with a CAGR of 7.8% during the forecast period of 2024-2031.
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Prebiotic soda is a functional beverage designed with prebiotics as its primary active ingredients. These prebiotics, which consist of fibers and other indigestible compounds, foster the growth of beneficial bacteria in the digestive system, thereby supporting overall gut health. The growing consumer awareness surrounding gut health, coupled with the recognized benefits of prebiotics, is significantly contributing to the expansion of the prebiotic soda market.
Additionally, the market for probiotic sodas is projected to experience substantial growth in the coming years, driven by increasing consumer awareness of the health benefits associated with probiotics and the growing popularity of these beverages, particularly among younger demographics.
Furthermore, rising concerns about obesity and diabetes are prompting a shift away from sugary drinks, creating favorable conditions for the growth of prebiotic sodas, which are often marketed as having lower sugar content and using more natural ingredients. However, the higher production costs and more expensive ingredients associated with these beverages may result in retail prices that are higher than those of traditional sodas. Nevertheless, the alignment of health-conscious trends and evolving dietary preferences is expected to continue driving the growth of the prebiotic soda market.
List of Prominent Players in the Prebiotic Soda Market:
• GT's Living Foods
• Health-Ade Kombucha
• Kevita
• Brew Dr. Kombucha
• Humm Kombucha
• Revive Kombucha
• Remedy Kombucha
• Better Booch
• Clearly Kombucha
• Suja Juice
• Farmhouse Culture
• Wild Tonic Jun Kombucha
• GoodBelly
• Lifeway Kefir
• The Bu Kombucha
• Nestle SA,
• Yakult Honsha Co. Ltd.,
• Danone S.A.,
• Chobani LLC,
• Harmless Harvest,
• Bio-K Plus International Inc.,
• GCMMF (Amul),
• Fonterra Co-operative Group.
• Other Market Players
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Market Dynamics
Drivers:
The growing demand for prebiotic sodas is largely driven by an increasing public awareness of the connection between gut health and overall well-being. The recognized health benefits of prebiotics, which are fibers that promote the growth of beneficial bacteria in the digestive system, are key factors contributing to market expansion. Furthermore, prebiotic sodas are gaining traction among health-conscious consumers seeking beverages that offer functional benefits in addition to hydration. This aligns with the rising preference for health-focused and functional drinks that enhance wellness without compromising on taste. Additionally, increasing concerns surrounding obesity and diabetes are encouraging a shift away from high-sugar beverages, further driving the demand for prebiotic sodas and fueling market growth.
Challenges:
The market faces several challenges, including the higher production and ingredient costs associated with prebiotic sodas, which may result in retail prices that exceed those of conventional sodas. Additionally, consumer awareness and understanding of prebiotics remain relatively low. While the health benefits of probiotics are widely recognized, the advantages of prebiotics are not as well known, which could limit broader market adoption. Flavor profile limitations also pose a challenge, as consumer acceptance of these beverages is influenced by taste. Furthermore, stringent regulations governing health claims in beverage marketing could further constrain the promotion of prebiotic sodas, potentially restricting market expansion.
Regional Trends:
The North American prebiotic soda market is expected to capture a significant share of global revenue and is projected to experience a high compound annual growth rate (CAGR) in the coming years. This growth is driven by an increasing consumer demand for digestive health products and gut-friendly beverages, alongside a broader focus on health and wellness. The Asia-Pacific market also shows strong growth potential, fueled by a shift toward organic and natural products, as well as strategic marketing initiatives emphasizing the health benefits of prebiotic sodas within the region.
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Recent Developments:
• In April 2023, NextFoods, the producer of GoodBelly, purchased Cheribundi, a beverage made from sour cherries. Previously, each brand was sold at over 20,000 retail locations. However, Cheribundi has recently seen a significant increase in online sales. Cheribundi's e-commerce sales had a significant increase of 120% compared to the previous year, as revealed by the company.
• In July 2021, KeVita, a fermented beverage brand owned by PepsiCo, introduced a new line of convenient prebiotic injections designed to promote digestive health. The new 2oz shots by KeVita contain 3g of prebiotic fiber and are fermented using water kefir culture.
Segmentation of Prebiotic Soda Market-
By Type-
• Dairy-Based Prebiotic Soda
• Plant-Based Prebiotic Soda
By Packaging-
• Bottles
• Tetra Packs
• Cans
• Others
By Flavor-
• Fruit
• Cola Flavors
• Others
By Distribution Channel-
• Hypermarkets/Supermarkets
• Convenience Stores
• Independent Departmental Stores
• Online Retailers
• Wholesalers & Distributors
By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• South East Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of the Middle East and Africa
View Overview Report: https://www.insightaceanalytic.com/report/prebiotic-soda-market/2455
About Us:
InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.
Contact us:
InsightAce Analytic Pvt. Ltd.
Visit: www.insightaceanalytic.com
Tel : +1 551 226 6109
Asia: +91 79 72967118
info@insightaceanalytic.com
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