Video on Demand in Hospitality Market Anticipated To Witness Robust Growth, Surpassing $98.3 Billion By 2029

The Video on Demand in Hospitality Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Current Video on Demand in Hospitality Market Size and Its Estimated Growth Rate?
The market size for video on demand in hospitality has seen a swift expansion in the past few years. The market, valued at $33.75 billion in 2024, is projected to escalate to $40.27 billion in 2025, at a compound annual growth rate (CAGR) of 19.3%. The historic period experienced this growth due to a surge in demand for in-room entertainment, an increase in the accessibility of high-speed internet, the popularity of smart TVs and connected devices, growth of content libraries and streaming services, and the rising trend of personalized guest experiences.

The market for video on demand in the hospitality sector is projected to witness a remarkable surge in the upcoming years, with an estimated valuation of $98.3 billion in 2029 and a compound annual growth rate (CAGR) of 25.0%. The predicted expansion during the forecast period can be credited to factors such as the rising incorporation of voice-activated controls for VoD, the focus on contactless and mobile-oriented VoD access, the growing demand for personalized content recommendations, the higher uptake of 4k and high-definition content, and broader usage of VoD services in meetings and events. Key trends expected during this timeframe are the creation of unique, hotel-specific branded content, integration with hotel administrative systems for efficient billing, partnerships between hospitality chains and content creators, application of analytical tools to understand guest behavior and content preferences, and the embracement of virtual reality (VR) and augmented reality (AR) experiences within VoD offerings.

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How Are Emerging Segments Shaping the Video on Demand in Hospitality Market Landscape?
The video on demand in hospitality market covered in this report is segmented -

1) By Solution: Pay TV, Internet Protocol Television, Over The Top
2) By Service: Training and Support, Professional Services
3) By Delivery Model: Laptops and Desktops, Smart phones and Tablets, Smart TV
4) By User Type: Hotels, Cruise or Luxury Yachts, Day Care Center, Other End Users

Subsegments:
1) By Pay TV: Subscription-Based Pay TV, Pay-Per-View Services
2) By Internet Protocol Television (IPTV): Live Streaming IPTV, On-Demand IPTV Services
3) By Over The Top (OTT): Subscription-Based OTT Services, Advertising-Based OTT Services, Transactional Video On Demand (TVOD)

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Which Growth Factors Are Influencing Video on Demand in Hospitality Market Expansion?
The surge in the use of tablets and smartphones is predicted to fuel the expansion of video on demand within the hospitality sector in the future. Tablets are essentially wireless, portable computers with touchscreen interfaces, while smartphones are cellular phones with integrated computers, operating systems, web browsing capabilities, and software application support. In hotels, guests often use their tablets or smartphones to scan a QR code on a TV, allowing the device to connect to the display. The extensive streaming options provided by Video on Demand gives the hospitality industry a unique opportunity to access the latest movies, directly from the cinema, for immediate viewing or pre-ordering. As reported by Bankmycell, a cost comparison firm in the US, the global smartphone user base is projected to hit $6.648 billion by 2022, accounting for 83.37% of the world's population. With 81.60% of the population, or 270 million people owning a smartphone, the United States has the highest smartphone penetration. Consequently, the rising use of tablets and smartphones propels the expansion of video on demand within the hospitality sector.

Who Are the Dominant Players Across Different Video on Demand in Hospitality Market Segments?
Major companies operating in the video on demand in hospitality market include Akamai Technologies Inc., Alcatel-Lucent Enterprise, Apple Inc., AT&T Inc., Avaya Holdings Corporation., Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, Huawei Technologies Co Ltd., Netflix Inc., Amazon. com Inc., Nokia Networks, The Walt Disney Company, ZTE Corporation, Google LLC, Broadpeak Technologies Pvt Ltd., Comcast Technology Solutions, Conax Technologies, Deluxe Entertainment Services Group, Edgeware AB, Elemental Technologies LLC, Espial Group Inc., Harmonic Inc., Imagine Communications Corp., Inca Networks Inc., Kaltura Inc., Minerva Networks Inc., Muvi LLC, NeuLion Inc.

What Are the Latest Developing Trends in the Video on Demand in Hospitality Market?
Significant players in the hospitality video on demand market are prioritizing the creation of sophisticated integration solutions like QAM for hospitality networks to facilitate content delivery and improve guest entertainment experiences. Through QAM for hospitality networks, effective bandwidth management and high-quality video streaming are made possible, ensuring an unparalleled viewing experience for guests. For instance, in October 2023, WISI Communications GmbH & Co. KG, a firm specializing in electronics manufacturing based in Germany, introduced a pioneering ABR Receive Solution within the Tangram Video Platform aimed at streamlining Video Delivery at Hospitality Sites. The solution within the Tangram Video Platform enables video operators to smoothly transform ABR streams into IP or QAM, cutting out headend redundancy and enhancing operational efficiency. This ground-breaking platform operates at the edge and effortlessly converts streams while keeping the infrastructure's integrity intact. Featuring a modular 1RU chassis, the platform is customizable to cater to location-specific requirements and includes functionalities like bulk decryption and re-encryption in one compact unit.

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Which Geographic Regions Are Expected to Dominate the Video on Demand in Hospitality Market in the Coming Years?
North America was the largest region in the video on demand hospitality market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video on demand in hospitality market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Video on Demand in Hospitality Market?
2. What is the CAGR expected in the Video on Demand in Hospitality Market?
3. What Are the Key Innovations Transforming the Video on Demand in Hospitality Industry?
4. Which Region Is Leading the Video on Demand in Hospitality Market?

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