By 2032, the global non-alcoholic beer market is expected to reach USD 37.07 billion, with a 7.4% compound annual growth rate. Heineken, Anheuser-Busch InBev, Carlsberg, and Suntory are important participants.

Non-Alcoholic Beer Market Overview:

The global non-alcoholic beer market is experiencing significant growth, driven by increasing health awareness, evolving consumer preferences, and innovative product offerings. This press release delves into market estimations, growth drivers, opportunities, U.S. market trends, key market segments, competitive landscape, regional analyses, and future outlook.

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Non-Alcoholic Beer Market Estimation, Growth Drivers, and Opportunities

In 2024, the global non-alcoholic beer market was valued at approximately USD 20.94 billion and is projected to reach USD 37.07 billion by 2032, reflecting a compound annual growth rate (CAGR) of 7.4% during the forecast period.

Key drivers propelling this growth include:

Health and Wellness Trends: Consumers are increasingly seeking healthier beverage alternatives, leading to a surge in demand for non-alcoholic beers. These beverages offer the taste of traditional beer without the associated health risks of alcohol consumption.

Technological Innovations: Advancements in brewing technologies have enabled the production of non-alcoholic beers that closely mimic the flavor profiles of their alcoholic counterparts, enhancing consumer acceptance.

Expanding Distribution Channels: The proliferation of online retail platforms and specialized non-alcoholic beverage stores has improved product accessibility, broadening the consumer base.

U.S. Market Trends and Investment

The United States has witnessed a remarkable surge in non-alcoholic beer consumption. Sales of non-alcoholic beer, wine, and spirits have increased by 26% over the past year, surpassing $800 million, with non-alcoholic beer accounting for 84% of these sales. This trend is underscored by major brands like Michelob Ultra Zero featuring in high-profile events such as Super Bowl LIX, reflecting the mainstream acceptance and growing popularity of non-alcoholic beers.

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Non-Alcoholic Beer Market Segmentation

The non-alcoholic beer market is segmented by product type into alcohol-free, de-alcoholized, and low-alcohol beer. Among these, the alcohol-free beer segment held the largest market share, accounting for 38.8% in 2022. This dominance is attributed to cultural and regulatory factors, as well as a longstanding tradition of brewing non-alcoholic beer in various countries.

By Product
Alcohol-Free
Low Alcohol

By Material
Malted Grains
Hops
Yeasts
Enzymes
Others

By Technology
Restricted fermentation/ fermentation-free
Dealcoholization
Reverse osmosis
Heat treatment
Vacuum distillation
Others

By Sales Channel
Convenience stores
Supermarkets
Online stores
Restaurant

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Competitive Analysis

The global non-alcoholic beer market is highly competitive, with several key players making significant contributions:

Anheuser-Busch InBev: As the largest competitor with a 1.85% market share, the company has been expanding its non-alcoholic portfolio, including the launch of products like Budweiser Zero.

Carlsberg Group: Holding a 1.68% market share, Carlsberg has focused on strategic partnerships and product diversification to strengthen its position in the non-alcoholic segment.

Kirin Holdings Company Limited: With a 1.59% market share, Kirin has been investing in research and development to innovate within the non-alcoholic beer sector.

Heineken N.V.: Accounting for 1.23% of the market, Heineken has introduced Heineken 0.0, targeting health-conscious consumers and expanding its global footprint.

The Boston Beer Company: With a 0.86% market share, the company has ventured into the non-alcoholic space, leveraging its craft brewing expertise to offer unique products.

There are leading businesses in this sector:

Regional Analysis

United States: The U.S. holds a significant share of the non-alcoholic beer market, driven by health-conscious consumers and a cultural shift towards moderation. Government initiatives promoting responsible drinking have further supported market growth.

United Kingdom: The UK has seen increased demand for non-alcoholic beers, influenced by health trends and government campaigns advocating reduced alcohol consumption. The market is also benefiting from a growing number of local breweries producing non-alcoholic options.

Germany: With a strong beer culture, Germany's non-alcoholic beer market is expanding as consumers seek healthier alternatives. Government regulations supporting alcohol-free beverages have facilitated this growth.

France: The French market is experiencing growth due to increasing health awareness and the influence of wellness trends. Government policies promoting responsible drinking have also contributed to the rise in non-alcoholic beer consumption.

Japan: Japan's non-alcoholic beer market is growing, driven by an aging population seeking healthier lifestyle choices and government campaigns encouraging reduced alcohol intake.

China: The Chinese market is witnessing a surge in non-alcoholic beer demand, fueled by rising disposable incomes, health consciousness, and government initiatives promoting healthy living.

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This release was published on openPR.