Fruit and Vegetable Powder Market Expected to Surpass US$ 73.7 Bn by 2032 - Persistence Market Research

The global fruit and vegetable powder market has witnessed a substantial transformation in recent years, driven by evolving consumer preferences, heightened health consciousness, and the growing demand for convenient food options. In 2022, the market was valued at US$ 42.9 billion, and it is projected to grow at a compound annual growth rate (CAGR) of 5.6%, reaching US$ 73.7 billion by 2032. This growth trajectory underscores the increasing reliance on powdered fruits and vegetables in food and beverage formulations, especially as consumers seek healthier alternatives without compromising on taste and shelf-life.

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Key growth drivers include the rising popularity of vegan diets, increasing demand for off-season produce in processed form, growing urbanization, and the proliferation of quick-service restaurants (QSRs). The food and beverage industry remains the leading segment, accounting for 43.6% of the market share. India stands out as the leading geographical region, supported by its strong domestic production, high export potential, and an expanding food processing sector.

Key Highlights from the Report:

➤ Global market value projected to reach US$ 73.7 Bn by 2032 at a CAGR of 5.6%.
➤ India holds the highest market share in South Asia & Pacific with 44.9% and fastest growth at 8.2% CAGR.
➤ Mango powder segment expected to grow the fastest, crossing US$ 5 Bn by 2032.
➤ Food & beverage segment dominates with US$ 30.7 Bn valuation expected by 2032.
➤ Canada shows promising North American growth with a CAGR of 4.9%.
➤ High export potential for dried vegetables from India, boosted by cold chain logistics.

Market Segmentation

The fruit and vegetable powder market is segmented across multiple dimensions, including product type, end-use, and distribution channels. On the basis of product type, the market is divided into fruit powders-such as mango, banana, orange, grapes, and peach-and vegetable powders, including tomatoes, potatoes, onions, and beans. Among these, mango powder has emerged as the most dynamic segment, witnessing a strong CAGR of 8.1%, owing to its diverse culinary applications worldwide.

In terms of end-use, the market is majorly driven by the food and beverage industry, followed by nutraceuticals, foodservice, cosmetics & personal care, and retail/household usage. The nutraceutical sector is gaining momentum due to the increasing demand for vegan and multifunctional health supplements.

From a distribution perspective, the market is split between business-to-business (B2B) and business-to-consumer (B2C) segments. Within B2C, online retail, hypermarkets, and specialty stores serve as the major retail channels, with e-commerce showing rapid growth driven by convenience and variety.

Regional Insights

Regionally, South Asia & Pacific, particularly India, dominates the fruit and vegetable powder market. India not only leads in production and domestic consumption but also serves as a global export hub for processed vegetables such as onions, mushrooms, and dehydrated garlic. The Indian market is forecasted to reach US$ 5.85 billion by 2032 with a remarkable CAGR of 8.2%, supported by advancements in food processing technologies and the increasing adoption of powdered ingredients in the HoReCa sector.

In North America, Canada is exhibiting healthy growth at a CAGR of 4.9%. The rising popularity of functional foods, coupled with an increasing number of consumers opting for healthy lifestyle alternatives, has made Canada a key market. Europe and East Asia are also contributing significantly, driven by demand for clean-label and organic ingredients.

Market Drivers

A prominent driver for this market is the uncertainty in the availability and cost of fresh fruits and vegetables due to seasonal fluctuations. This encourages manufacturers and foodservice providers to turn to powdered alternatives for year-round supply, especially for products with high seasonal demand.

Another significant growth factor is the rising consumer preference for convenience foods, particularly in urban areas where fast-paced lifestyles necessitate quicker meal preparation. Fruit and vegetable powders offer a long shelf-life, minimal preparation, and consistent quality, making them a go-to solution.

Additionally, the valorisation of fruit and vegetable by-products-transforming waste into functional ingredients-has become a key innovation in the industry. This sustainable approach not only reduces waste but also enhances the nutritional profile of food products, attracting environmentally conscious consumers.

The growth of online retail platforms has further accelerated market expansion, offering consumers easy access to a diverse range of powdered products at competitive prices.

Market Restraints

Despite promising growth, the market is hindered by adulteration issues. Unsafe additives like lead chromate or starch, used to enhance appearance or reduce cost, pose significant health risks and damage brand trust. Regulatory scrutiny and consumer awareness have thus become critical for market players.

Another challenge is the price volatility of raw materials. Unpredictable climatic conditions and supply chain disruptions can lead to fluctuating prices of fresh produce, which directly impacts the cost and availability of the end product, affecting profitability for manufacturers and pricing for consumers.

Market Opportunities

Emerging markets in Asia-Pacific and Africa present robust opportunities for expansion, supported by government initiatives, growing health awareness, and the modernization of food processing infrastructure.

The expanding HoReCa sector, especially in developing countries, also offers lucrative growth avenues. As quick-service restaurants and food delivery services boom, demand for quick-to-use, shelf-stable ingredients like fruit and vegetable powders is likely to soar.

Moreover, the application of powdered ingredients is diversifying. Beyond food and beverages, these powders are finding applications in cosmetics, personal care, and nutraceuticals, further widening the market scope.

Innovations in flavor retention technology and clean-label formulations are expected to attract health-conscious consumers seeking natural, additive-free ingredients.

Frequently Asked Questions (FAQs)

◆ How big is the fruit and vegetable powder market currently?
◆ What is the projected growth rate of the fruit and vegetable powder market?
◆ Who are the key players in the global fruit and vegetable powder market?
◆ What is the market forecast for fruit and vegetable powder through 2032?
◆ Which region is estimated to dominate the industry through the forecast period?

Company Insights

• International Flavors & Fragrances Inc.
• Van Drunen Farms
• Alpspure Lifesciences Private Limited
• FutureCeuticals
• Foods & Inns
• Drytech Industries
• La Herbal
• Saipro Biotech Private Limited
• Xinghua Lianfu Food Co., Ltd.
• Del-Val Food Ingredients
• Nikken Foods Co., Ltd.
• Tanisi Incorporation
• KAN Phytochemicals Pvt. Ltd.

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