Toiletry Products Market in 2025 : Competitive Analysis and Industry Forecast | At a CAGR of 6.1% from 2024 to 2035

Allied Market Research published a report, titled, "Toiletry Products Market by Product Type (Hair Care Products, Skincare Products, Oral Care Products, Bath and Shower Products, Deodorants and Antiperspirants, and Others), Price Point (Premium, Medium, and Economy), and Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Pharmacy and Drug Stores, Online Retail, and Others): Global Opportunity Analysis and Industry Forecast, 2024-2035 ". According to the report, the toiletry products market was valued at $262.5 billion in 2023, and is estimated to reach $543.1 billion by 2035, growing at a CAGR of 6.1% from 2024 to 2035.

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Prime determinants of growth

The market for toiletry products is expanding due to several important factors. One important factor is customers' growing awareness of personal hygiene and health, as they place a higher value on skincare and cleanliness. Increasing disposable incomes allows more people to purchase high-end toiletry products, especially in emerging nations. People's desire for products that improve their wellness and attractiveness is further fueled by the growing importance of social media and celebrity endorsements. Innovation in product formulations, such as the use of natural and organic materials, also meets the growing need for environmentally friendly and sustainable products. Travel-sized packaging is becoming more popular, and the need for toiletry products is further increased by the growth in international tourism and travel.

The skincare products segment to maintain its leadership status throughout the forecast period

By product type, the skincare products segment held the highest market share in 2023, accounting for nearly one-third of the toiletry products market share and is estimated to maintain its leadership status throughout the forecast period. The skincare products segment in the toiletry market includes items like lotions, creams, cleansers, and serums. Driven by increasing demand for natural, anti-aging, and sustainable skincare, it continues to grow globally. The deodorants and antiperspirants segment, however, is expected to showcase the fastest CAGR of 7.2% during the forecast period. The deodorants and antiperspirants market is driven by consumer demand for personal hygiene, fragrance, and sweat control. Innovations in formulations, natural ingredients, and eco-friendly packaging are fueling market growth globally.

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The medium segment to maintain its leadership status throughout the forecast period

By price point, the medium segment held the highest market share in 2023, accounting for more than half of the toiletry products market revenue and is estimated to maintain its leadership status throughout the forecast period. The medium price point in the toiletry products market typically includes items like soaps, shampoos, and lotions offering good quality at affordable prices, targeting mainstream consumers seeking value without compromising on quality. The premium segment, however, is expected to showcase the fastest CAGR of 6.7% during the forecast period. The premium price point in the toiletry products market focuses on high-quality ingredients, luxury branding, and superior performance, targeting consumers seeking enhanced experiences and exclusivity in personal care items.

The supermarkets/hypermarkets segment to maintain its leadership status throughout the forecast period

By distribution channel, the supermarkets/hypermarkets segment held the highest market share in 2023, accounting for two-fifths of the toiletry products market revenue and is estimated to maintain its leadership status throughout the forecast period. Supermarkets and hypermarkets are key distribution channels for toiletry products, offering convenience, a wide range of brands, competitive pricing, and easy accessibility, making them a popular choice for consumers. The online retail segment, however, is expected to showcase the fastest CAGR of 7.3% during the forecast period. The toiletry products market has seen significant growth through online retail, offering convenience, wider product variety, and competitive pricing. E-commerce platforms enable direct-to-consumer sales, expanding market reach and accessibility.

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Asia-Pacific to maintain its dominance by 2035

By region, Asia-Pacific held the highest market share in terms of revenue in 2023 and is projected to dominate the market during the forecast period. In addition, this region is expected to witness the fastest CAGR of 6.9% from 2024 to 2035. The Asia-Pacific toiletry products market is experiencing growth due to rising disposable incomes, increasing urbanization, and growing awareness of personal hygiene. Key players include Unilever, Procter & Gamble, and L'Oréal.

Leading Market Players: -
L'Oreal, Unilever
Procter & Gamble (P&G)
The Estee Lauder Companies Inc.
Johnson & Johnson
Kao Corporation
Shiseido
Avon Products, Inc.
Beiersdorf AG
Colgate-Palmolive Co.

Know More https://www.globenewswire.com/news-release/2025/02/25/3032161/0/en/Toiletry-Products-Market-to-Reach-543-1-billion-Globally-by-2035-at-6-1-CAGR-Allied-Market-Research.html

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