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Overweight Treatment Market to Hit US$ 75.1 Billion by 2032, Driven by Rising Health Awareness and Advanced Therapies

04-07-2025 08:26 AM CET | Health & Medicine

Press release from: Persistence Market Research

Overweight Treatment Market to Hit US$ 75.1 Billion by 2032,

The global Overweight Treatment Market has seen significant evolution over the past decade, driven by rising obesity rates, changing lifestyles, and increasing awareness about health risks associated with being overweight. According to Persistence Market Research, the market was valued at US$ 32.8 billion in 2021 and is expected to surge to US$ 75.1 billion by 2032, growing at a robust CAGR of 7.9% during the forecast period. Overweight treatment accounts for approximately 12.9% of the global weight loss products and services market, underlining its growing importance within the healthcare ecosystem.

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Among the various product types, supplements are projected to dominate, with an expected valuation of US$ 68.7 billion by 2032, indicating strong consumer preference for non-invasive treatment approaches. Geographically, North America, led by the United States, holds a dominant share of the market, largely due to its high obesity prevalence and advanced healthcare infrastructure. The U.S. accounted for 91.1% of the North American market in 2021, driven by increasing adoption of pharmaceutical and surgical solutions, growing awareness, and accessibility to innovative weight management options.

✦ Key Highlights from the Report

✦ The overweight treatment market is projected to reach US$ 75.1 billion by 2032.
✦ Supplements remain the top-selling segment, expected to hit US$ 68.7 billion by 2032.
✦ The U.S. dominates the market with over 91% share in North America.
✦ Liraglutide holds a 65.2% market share in drug treatments for overweight management.
✦ China is poised to expand at a CAGR of 9.9%, leading East Asia in growth potential.
✦ Product recalls and high drug development costs remain key market restraints.

Market Segmentation

The Overweight Treatment Market is segmented into several categories based on treatment type, product type, and end-user applications. Among treatment types, pharmacological interventions like Liraglutide have garnered substantial market traction, contributing to 65.2% of the global drug treatment market in 2021. This segment is expected to grow consistently due to its ability to regulate appetite and metabolism with clinically proven efficacy.

In terms of product segmentation, dietary supplements, weight-loss beverages, and herbal products form a significant portion of the market. These products are especially popular due to their over-the-counter availability, low cost, and consumer perception of safety.

End-users primarily include hospitals and clinics, fitness and wellness centers, and individual consumers. Hospitals and clinics tend to focus on medically-supervised interventions, while the wellness segment is driven by lifestyle users seeking holistic and alternative therapies. Furthermore, direct-to-consumer online channels are witnessing growth, especially in emerging economies.

Regional Insights

North America holds the largest market share, primarily due to the U.S., where obesity is a national epidemic. Consumer awareness, FDA support for drug development, and access to advanced healthcare facilities make this region lucrative for market players.

Europe follows closely, with Germany expected to show impressive growth, driven by the rising prevalence of diabetes and cholesterol-related issues. Initiatives by the German Obesity Alliance are helping establish structured treatment frameworks across the region.

In East Asia, China dominates due to changing lifestyle habits, increased intake of high-calorie food, and shifting preferences from traditional to modern treatment methods. Government policies and awareness campaigns further support growth.

India, representing the South Asia market, is emerging rapidly due to rising youth obesity, sedentary lifestyles, and increased adoption of and government-backed initiatives like the Fit India Movement. With a CAGR of 9.7%, India is a key target for future investments.

Market Drivers

Several compelling factors are driving the growth of the overweight treatment market. Firstly, the increased awareness of obesity-related health risks, such as cardiovascular disease, stroke, and type-2 diabetes, is prompting consumers to seek treatment. The COVID-19 pandemic further underscored the vulnerability of obese individuals, increasing demand for weight management solutions. Secondly, regulatory support, such as the USFDA Safety Innovations Act, is expediting the drug approval process, encouraging pharmaceutical companies to invest in research and bring new therapies to market more quickly. Additionally, cultural shifts toward body positivity and fitness have spurred growth in non-invasive treatments like supplements and diet plans.

Market Restraints

Despite strong growth drivers, the market faces several restraints. A significant hurdle is the high cost of drug development and clinical trials, which limits market entry for new players. Moreover, surgical treatments such as gastric bypass and sleeve surgeries can be cost-prohibitive for many, especially in developing nations. Another major restraint is the risk of product recalls due to safety concerns. For instance, the FDA recalled Belviq due to potential cancer risks, impacting consumer trust in weight-loss medications. These factors could potentially slow down the market's otherwise promising growth trajectory.

Market Opportunities

The market offers numerous opportunities for expansion and innovation. The growing trend of personalized medicine-tailoring treatment based on individual genetic and lifestyle factors-can significantly improve treatment efficacy. In addition, emerging markets like India and China offer vast untapped potential due to rising obesity rates, improving healthcare infrastructure, and growing middle-class populations. The integration of digital health technologies, such as mobile apps for weight tracking and virtual consultations, is another promising area that can improve patient engagement and adherence to treatment plans. Furthermore, collaborative R&D between global and local firms can enhance the scope for innovation and market penetration.

Reasons to Buy the Report

✔ Understand current market dynamics and future projections up to 2032.
✔ Identify high-growth segments and emerging opportunities in the overweight treatment space.
✔ Gain insights into regional trends, helping to tailor business expansion strategies.
✔ Benchmark company performance and recent developments from key industry players.
✔ Access detailed market segmentation and competitive analysis for strategic decision-making.

Company Insights

• Novo Nordisk
• F. Hoffmann-La Roche Ltd.
• GSK plc
• VIVUS, Inc.
• Boehringer Ingelheim International GmbH
• Pfizer Inc.
• Nestlé Health Science
• Zafgen, Inc.
• Eisai Co., Ltd.
• Currax Pharmaceuticals LLC

Recent Developments:

• In 2021, Novo Nordisk expanded the indication of its weight-loss drug Saxenda (Liraglutide) to adolescents, gaining a competitive edge in the teen obesity segment.
• Pfizer recently partnered with Biohaven Pharmaceuticals to co-develop a next-generation anti-obesity treatment, expanding its footprint in the metabolic disorder space.

Conclusion

The global Overweight Treatment Market is poised for robust growth over the next decade, driven by rising obesity rates, advancements in pharmacological treatments, and increasing consumer awareness. While challenges such as high drug development costs and product recalls remain, the market offers substantial opportunities, particularly in emerging economies and through digital health integration. As companies invest in innovative treatment options and collaborate with regulatory bodies for quicker approvals, the market is expected to evolve rapidly, offering effective solutions for one of the most pressing health issues of our time. Stakeholders looking to capitalize on this market will need to stay ahead of consumer trends, regional preferences, and technological advancements to remain competitive.

Persistence Market Research
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Email: sales@persistencemarketresearch.com
Web:
https://www.persistencemarketresearch.com

About Persistence Market Research:

At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 2012, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

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