B2B and B2C Primary Surveys by The Expert Point

A B2C survey, an acronym that stands for business-to-consumer, is focused on normal consumers. On the contrary, a B2B survey as it stands, for business-to-business. These business-to-business surveys are aimed at business professionals or those with working occupations.

Although the process for conducting a B2C and B2B survey is very similar, each has its own set of challenges. Each generates different response rates and sample sizes and often necessitates the use of separate methodologies to achieve goals. Broadly the medium used to conduct these surveys could be either CATI , CAWI or CAPI. These methodologies are further elaborated in our Solutions page.

Primary differences between B2C and B2B surveys:

The nature of B2B surveys are distinct from B2C surveys with respect to its purpose or intent. A B2B survey is generally intended for a comparative analysis of a products or services with respect to its features, utility etc. The idea here is to get a competitive analysis across several companies, mostly within an industry or sector. B2B surveys are done across all sectors including Healthcare, Pharmaceuticals, Semiconductors, Automotive and Aviation, FMCG etc.

B2C surveys, meanwhile, are more generally intended to get a collective perspective of a product/service, from a specific section of the population. Here there is usually a defined criteria to scan and map the targeted set of respondents meeting the preset parameters.
A B2C survey is generally done with respect to products/services that are consumed or utilized by general targeted people irrespective of industries.

The sample size of B2C surveys are generally bigger compared to B2B surveys. This is primarily because the audience in B2B surveys is more targeted than a general population sample. Both B2B and B2C surveys come with their own set of challenges.

Sometimes a B2B survey could entail a targeted audience of employees who are currently employed in a company and are bound by an NDA with their employer. In this case the targeted respondents, despite being relevant and interested, are compelled to decline the consultation request.

On the other hand a B2C survey could be regionally focused necessitating regional counterparts to gain accessibility to the targeted respondents. Some Financial B2C surveys need categorization of targeted respondents with respect to their income groups.

This could be challenging since respondents sometimes might find it intimidating to disclose their income status.

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How Expert Networks make a difference:

Expert network companies prove to be a differentiator when it comes to primary surveys, both B2B and B2C. This is primarily because the expert network companies bring solutions to the challenges described above. The Expert Point works with regional counterparts across the globe making accessibility easier for the surveys. Additionally, we use proprietary softwares to expand our outreach and be able to quickly connect to the targeted respondents, be it for B2B or B2C surveys.

We share a thorough compliance with the experts which enable them to feel comfortable with respect to any NDA or compliances. We have successfully completed a number of B2B and B2C surveys with our management consulting and private equity firms.

Contact us:
Phone: +16466871782
Email: info@theexpertpoint.com
Website: https://theexpertpoint.com/
Address: 1317 Edgewater Dr# 1537 Orlando, Florida 32804

About Us:
The Expert Point is a technology based Global Expert Network firm that brings actionable insights from the best minds in the industry. We provide the best expertise to our clients by connecting them to relevant subject matter experts on their consulting projects. This not only allows them access to real time insights in the market and become well informed but also make strategic decisions with more certainty.

This release was published on openPR.