Great Potential of Russian B2C E-Commerce
In 2010, only approximately 25 % of the Russian population had access to a broadband connection and only 8 million Russians had a fixed-line connection. Nonetheless, almost 40 % of the population used the internet. The number of online shoppers increased in 2010 to as many as 45 million.
Key regions: Moscow and St. Petersburg
The retail structure is still underdeveloped in Russia, which is why E-Commerce has high development potential there. Less than 1 % of all retail revenue is generated in the B2C E-Commerce segment. According to the “Russia B2C E-Commerce Report 2011” by yStats.com “books”, “household appliances” and “CDs/DVDs” ranked amongst the most popular categories for online shoppers. Moscow and St. Petersburg are the key B2C E-Commerce regions, where more than half of Russia’s online revenue was generated in 2010.
Private shopping sites as an important trend
The growing importance of social networks is particularly apparent in Russia. The average time spent online on such sites per visitor reached an international record in August 2010 with nearly 10 hours. Additionally, so-called private shopping sites mark one of the main trends in Russian B2C E-Commerce. KupiVIP is successfully represented in this category with the distribution of designer fashion. Other important competitors in Russian B2C E-Commerce are online supermarket Utkonos.ru, generalist Ozon.ru and consumer electronics online outlets Holodilnik.ru, Pleer.ru and MVideo.ru.
yStats.com has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, yStats.com also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.
yStats.com GmbH & Co. KG
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