Automotive Seat Climate Systems Market Set to Hit $6.9 Billion by 2032 | Mercedes-Benz AG, Hyundai Motor Group, Tesla, Inc., Volkswagen Group

The global Automotive Seat Climate Systems Market size was valued at $4.2 billion in 2022, and is projected to reach $6.9 billion by 2032, growing at a CAGR of 5.3% from 2023 to 2032. Market expansion is being propelled by various factors, such as increase in investment in luxury cars, increase in comfort level for the drivers, and technological advancement in the automotive industry coupled with the development of autonomous vehicles. However, system complexity and cost-related issues have hampered the growth of the market. Furthermore, a rise in investments in the growth of smart cities coupled with R&D activities are expected to propel the market growth during the forecast period.

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The global automotive seat climate systems market is witnessing significant growth due to rising investments in the luxury and high-end car segments. These premium vehicles are equipped with a range of top-tier features, including seat heaters, which have become a standard offering for automotive manufacturers. For instance, Audi, a prominent German automotive company specializing in luxury vehicles, reported a revenue increase of 16.4% in the fiscal year 2022, reaching a total revenue of $61.8 billion, according to official reports. While luxury cars are often expensive, the consumer base for such vehicles is steadily expanding for several reasons. These include growing incomes in both developing and developed nations, as well as increased access to financial assistance, enabling more people to invest in luxury automobiles.

This technology enables the occupants of the vehicle to select between heated seats and climate-controlled seats. The seats offer up to twelve different adjustment options, allowing them to be quickly tailored to the specific contours of each person's body. These custom adjustment settings can be conveniently saved in memory and easily retrieved whenever needed. These features are increasing demand for climate-controlled seats, positively impacting market growth.

The key players profiled in this report include

AB Volvo
Bayerische Motoren Werke AG
Ford Motor Company
Hyundai Motor Group
Renault SA
Tesla, Inc
Jaguar Land Rover Limited
Continental AG
Volkswagen Group
Mercedes-Benz Group AG

The report provides a detailed analysis of these key players in the global automotive seat climate systems market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.

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A significant portion of today's luxury brands now emphasize their SUV sales, accounting for more than three-quarters of their total sales volume. Additionally, it is anticipated that the SUV segment is about to experience substantial growth due to evolving consumer preferences for acquiring more spacious and luxurious vehicles. Another pivotal factor contributing to the rapid expansion of SUV production is the stringent emission regulations predominently in the European Union, where automobiles are accountable for roughly 12% of the total carbon dioxide (CO2) emissions. All these factors are contributing to the growth of climate control systems owing to the rising consumer demand for luxury vehicles with a prerequisite requirement of climate control systems installed in it. The main objective of an automotive climate control system is to swiftly enhance passenger comfort. Heat naturally moves from hotter areas to cooler ones; the system achieves this by cooling the air to a temperature lower than the surrounding ambient air due to which this system is installed in the SUVs.

Based on application, the neck warmers segment accounted for the largest share in 2022, contributing to nearly one-third of the global automotive seat climate systems market revenue, Luxury vehicles are equipped with heated seats. They operate like water heaters, air dryers, and other devices designed to generate warmth. However, they differ from ventilated and cooled seats in that they utilize an elongated material strip that serves as a resistor. When an electric current passes through this strip, it transforms the energy into heat, which then radiates to warm the seat and the occupant. The market's growth is driven by the growth in sales of passenger cars, rise in per capita income, and urbanization. This is expected to boost the demand for automotive heated seats. Additionally, recent advancements and the proactive involvement of major market players in introducing new products and innovative solutions are expected to contribute to this trend. For instance, in August 2021, Ford secured a patent for moisture-sensing seat technology that identifies moisture within the seat through liquid-permeable seat covers and adjusts climate control accordingly.

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The automotive sector is currently undergoing a pivotal transformation, with manufacturers and developers striving to transition into mobility service providers. Automakers and autonomous vehicle developers are focusing on achieving standardization and advancement in reaching Level 5 autonomy and Full Self-Driving (FSD) capabilities with smart seats installed. For instance, in 2022, the European Union's total government budget allocations for Research and Development (GBARD) amounted to $118.16 billion, which represented 0.74% of the Gross Domestic Product (GDP). This marked a 5.4% rise as compared to 2021 when it was $117.79 billion. All these factors are driving the market growth owing to the development of autonomous vehicles with ride sharing facilities that are equipped with smart seats.

Based on surface material, the cloth segment held the highest market share in 2022, accounting for more than half of the global automotive seat climate systems market, Fabric seats are cost-effective to produce, exhibit notable durability, and are inherently practical. Their versatility makes fabric or cloth-type seats a straightforward and sensible choice, which is prominently featured in most cars. The climate-controlled seat operates by circulating warm or cool air from beneath the seat's surface and the fabric seat helps in passing the air. This system comprises the climate-controlled seat control unit, as well as the thermoelectric components located within the driver and front passenger seatbacks and beneath the seats themselves. A climate control blower, situated at the base of the seats, directs heated or cooled airflow to regulate the seat temperature. The seats made from fabric help to regulate the whole process.

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India is rapidly evolving into a manufacturing hub and is actively working on enhancing its infrastructure to embrace autonomous vehicle technology. Autonomous vehicle technology is anticipated to further propel the growth of seat climate control systems owing to the deployment of smart seats in them. The government is taking steps to facilitate this transition by greenlighting large-scale infrastructure projects across the country. These projects are aimed at providing the necessary infrastructure to support India's ambition of becoming a manufacturing powerhouse, which, in turn, is expected to contribute to the country's economic growth.

Regional Analysis:

Based on region, North America held the highest market share in terms of revenue in 2022, accounting for two-fifths of the global automotive seat climate systems market revenue. In North America, the market is driven by factors such as advanced technology, heightened comfort standards, increase in investments in R&D initiatives, and the expanding presence of electric and autonomous vehicles. To deliver increasingly opulent experiences to consumers, prominent luxury automotive manufacturers are making substantial investments in R&D and engaging in joint ventures such as BMW, Audi and others.

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