Rosehip Market Expected to Reach US$ 440.7 Mn in 2032 Amid Growing Popularity in Skincare and Herbal Supplement Applications - Persistence Market Research

The global rosehip market is experiencing a steady growth trajectory, driven by consumer demand for natural, multifunctional ingredients used across wellness, cosmetics, and food sectors. Valued at US$ 301.2 million in 2025, the rosehip market is projected to reach US$ 440.7 million by 2032, registering a CAGR of 5.6% during the forecast period. This growth is attributed to rosehip's high content of vitamin C, antioxidants, and anti-inflammatory compounds, which have led to its use in skincare, dietary supplements, and herbal teas.

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Cosmetics and personal care dominate the market by end use, expected to account for 21.8% share in 2025 due to rising inclusion of rosehip oil in serums, creams, and balms for anti-aging benefits. Regionally, Europe leads with a projected 30.2% share in 2025. Countries such as Hungary, Sweden, and Romania have become significant producers due to favorable climates and traditional harvesting practices. Additionally, strong demand across European food, beverage, and cosmetic sectors further cements its leading position.

Key Highlights from the Report

➤ The global rosehip market is set to grow at a 5.6% CAGR from 2025 to 2032, reaching US$ 440.7 million.
➤ Rosehip oil is forecasted to grow at a CAGR of 5.5%, owing to its skincare benefits like hydration and anti-aging.
➤ The cosmetics and personal care segment is estimated to hold 21.8% of the market share in 2025.
➤ Europe is likely to dominate with a 30.2% market share in 2025 due to abundant wild reserves and high demand.
➤ The organic segment is expected to gain 22.9% market share by 2025 as consumers increasingly favor clean beauty.
➤ Innovations such as DIY rosehip tea kits and skincare serums are driving new growth avenues.

Market Segmentation

The rosehip market can be segmented based on nature, type, and end use. In terms of nature, the organic segment is gaining prominence as consumers increasingly shift towards clean and sustainable beauty and wellness products. Conventional rosehip, however, still holds a sizable market share due to its affordability and wide availability.

By type, rosehip oil leads the pack, showing strong growth potential thanks to its extensive application in skincare and wellness products. Rosehip powder is gaining traction among tea and supplement brands, while whole and fine-cut rosehip is commonly used in herbal teas and infusions. The powder form is also finding a niche in fortified beverage formulations.

End-use segmentation includes food and beverages, dietary supplements, cosmetics and personal care, and retail/household usage. Cosmetics and personal care are expected to dominate, closely followed by food and beverage industries leveraging rosehip for its tart flavor and vitamin content. Supplements are increasingly incorporating rosehip due to its anti-inflammatory and immune-boosting qualities.

Regional Insights

Europe
Europe is anticipated to maintain its dominance through 2032, driven by large-scale rosehip production in Bulgaria, Romania, Hungary, and Sweden. The region benefits from both wild-harvested and cultivated rosehip, satisfying demand across food, cosmetics, and healthcare industries. Furthermore, Europe imports around 7,000 tons of rosehips annually from Chile, reflecting high consumer interest in rosehip-based wellness products.

Asia Pacific
Asia Pacific, particularly India, is witnessing growing interest in rosehip cultivation. Himalayan states such as Jammu & Kashmir and Uttarakhand are hotspots for wild-harvested rosehip, which is processed into high-quality oil for Ayurvedic skincare. In South Korea, advancements in enzyme-assisted extraction are enhancing product quality and promoting local production.

North America
North America is projected to register the fastest CAGR of 6.8% through 2032. Canada's research into sustainable rosehip cultivation is laying the foundation for commercial expansion. In the U.S., rosehip's integration into supplements and functional beverages is supporting market growth. Rising popularity of rosehip-infused jams and non-alcoholic beverages will further boost demand.

Market Drivers

One of the primary drivers of the rosehip market is growing consumer awareness of the health and wellness benefits offered by natural ingredients. Rosehip is rich in vitamins, especially vitamin C, and offers antioxidant, anti-inflammatory, and antimicrobial properties. Scientific studies validating rosehip's efficacy in managing conditions like osteoarthritis and obesity have propelled its use in dietary supplements.

Additionally, the clean beauty trend is boosting the use of rosehip oil in personal care products. Consumers are increasingly prioritizing chemical-free, plant-based ingredients that offer visible results, prompting brands to include rosehip in a wide variety of skincare lines. The rise in demand for anti-aging and skin-healing products has made rosehip a preferred ingredient.

Market Restraints

Despite promising growth, certain challenges may impede the large-scale cultivation and commercialization of rosehip. Environmental dependency makes cultivation labor-intensive and inconsistent. Factors such as soil quality, seasonal harvests, and fluctuating climate conditions can impact yield and pricing. These inconsistencies make it difficult for large manufacturers to ensure supply chain stability.

Moreover, competition from synthetic alternatives in the skincare segment also acts as a restraint. Synthetic ingredients like hyaluronic acid and retinol offer higher stability and consistent results, making them attractive to large-scale cosmetic brands. Regulatory backing for synthetics further hinders the rapid expansion of rosehip-based products.

Market Opportunities

The growing DIY wellness and skincare movement presents a significant opportunity for rosehip-based products. Consumers are becoming more inclined toward at-home beauty and health routines, creating demand for raw, natural ingredients. Brands can cater to this trend by launching rosehip tea kits, facial oils, and body balms that allow users to personalize their wellness experiences.

Furthermore, innovations in extraction methods, such as enzyme-assisted extraction, offer sustainable and efficient ways to enhance product quality. Companies can also tap into emerging markets like pet food, where rosehip is used as a vitamin-rich additive. Expansion into diverse product categories will ensure long-term growth potential.

Reasons to Buy the Report

✔ Offers in-depth analysis of global rosehip market trends and forecasts through 2032.
✔ Provides detailed segmentation and regional performance insights.
✔ Highlights current challenges and actionable opportunities for stakeholders.
✔ Includes key player profiles and recent strategic developments.
✔ Covers technological advancements and sustainability trends shaping the industry.

Company Insights

• Afrigetics Botanicals
• AG Industries
• Agroprodex Internacional S.A.
• Aromaaz International
• Blue Sky Botanics
• BOC Sciences
• Bontoux
• Dohler GmbH
• Ernesto Ventós S.A.
• Granasur
• Hilton Herbs
• Lebermuth, Inc.
• Morre-Tec Industries, Inc.
• Oregon's Wild Harvest
• Ransom Naturals Ltd.
• Rosehip Farm
• Santa Margarita
• Spectrum Chemical
• SVA Organics
• The Rosehip Company
• Undersun Biomedtech Co. Ltd.

Recent Developments

In October 2024, actress Pamela Anderson launched the Sonsie Cleansing Mousse, featuring rose essence inspired by her daily use of rosehip oil.

In September 2024, PureSense launched a new skincare range including Rosehip Revive serum in collaboration with actress Soha Ali Khan, targeting anti-aging solutions.

In July 2024, Bubble Skincare expanded its Gen Z product portfolio with a rosehip-based oil cleanser featuring sunflower seed and prickly pear oils.

Conclusion

The global rosehip market is set for robust growth through 2032, fueled by rising consumer interest in natural wellness, skincare, and dietary supplements. Scientific backing of rosehip's health benefits, combined with a growing preference for organic and sustainable products, makes it a valuable ingredient across multiple industries. Challenges such as inconsistent supply chains and competition from synthetic alternatives do exist. However, emerging trends like DIY wellness and technological innovations in extraction and formulation offer fresh opportunities for market expansion. As brands continue to innovate and diversify product offerings, the future of the rosehip industry looks both vibrant and promising.

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