Press release
Vaginal Rejuvenation Market Size Expected to Reach US$ 13.7 Billion by 2034: Fact.MR Report
The worldwide vaginal rejuvenation market is anticipated to hit a value of US$ 3.97 billion during 2024 and is set to grow at a double-digit growth rate of 13.2% CAGR to reach US$ 13.7 billion in 2034.Growth in the market is also mainly fueled by the rising demand for radiofrequency-based treatments, which are fast becoming popular with the public owing to their pain-free nature and success with just one session. Technologies like Viveve and Geneveve lead the way, with safe and effective treatments.
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Segment-Wise Analysis
By treatment type, cosmetic vaginal procedures lead the market share with a stronghold of 69.6% in 2024. Among them, the most popular procedure is perineoplasty. Other procedures like hymenoplasty, and labiaplasty are also observing high growth rates due to growing personal income and heightened interest in better sexual well-being.
In the United States, vaginoplasty is the most popular procedure to tighten the vaginal canal after childbirth. Labiaplasty is increasingly popular because of the effectiveness in treating genital area issues.
The reconstructive vaginal treatment segment is likely to witness the most rapid growth in the next few years, led by an increasing number of patients opting for restorative and corrective procedures. Increasing focus on vaginal sensation and structural repair is driving demand for these procedures.
By end-user, the hospital segment holds sway over the market on account of its superior infrastructure and presence of expert medical specialists. Specialist clinics, nonetheless, are anticipated to capture the top CAGR led by the surging demand for individualized and non-invasive treatment.
Regional Outlook
Geographically, the worldwide vaginal rejuvenation market can be categorized as North America, Latin America, Europe, Asia-Pacific (Japan excluded), Japan, and Middle East & Africa (MEA).
North America is the market leader, followed by Europe, due to the growing cosmetic and beauty market and increasing uptake of non-surgical vaginal treatments. The American Society of Plastic Surgeons witnessed a 30% growth in vaginal rejuvenation treatments in the United States, indicating the surge in demand.
Conversely, the Asia-Pacific (excluding Japan) and MEA markets are also anticipated to rise at a moderate rate, driven mainly by unawareness regarding vaginal reconstruction and a cultural emphasis on facial and overall body augmentation as opposed to intimate enhancements. Secondly, the extremely high prices of treatment are a major obstruction towards the development of these markets.
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Competitive Landscape
The market for medical aesthetics is extremely competitive owing to its high-profit-making nature. Players in the market are looking more towards amplifying accuracy and efficacy of treatments to strengthen their foothold in the industry. An increase in investments in research and development (R&D) for cosmetic surgeries has also driven innovation, allowing companies to provide advanced and effective treatment options to maintain a competitive advantage.
Market competition is increasing with sellers competing to expand their service portfolios and gain market leadership. Dominant players are investing extensively in emerging technologies and new procedures to differentiate themselves. But as the market grows, players will have to face high procedure expense and stringent regulatory requirements to achieve long-term profitability.
Segmentation of the Vaginal Rejuvenation Market Research
By Treatment Type :
Reconstructive
Functional
Cosmetic
By End User :
Hospitals
Clinics
Others
By Region :
North America
Western Europe
Eastern Europe
Latin America
East Asia
South Asia & Pacific
Middle East & Africa
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