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Rising Demand For Horticulture Fuels Growth Of The Growing Medium Market Driver: A Major Catalyst in the Evolution of the Growing Medium Market in 2025

03-27-2025 06:47 AM CET | Food & Beverage

Press release from: The Business Research Company

Growing Medium Market Share

Growing Medium Market Share

What industry-specific factors are fueling the growth of the growing medium market?
The anticipated rise in the demand for horticulture is projected to expedite the expansion of the growing medium market. Horticulture specialises in the agricultural practice of cultivating and managing specific garden crops, including an array of fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, alongside non-food crops like flowers, seaweeds, and other non-food plant species. The escalation in horticultural demand can be traced to evolving consumer patronage towards fresh, locally grown produce, the pivot towards sustainable living, and a heightened consciousness towards health and wellness. To foster superior growth and development of plant roots, horticulture harnesses the use of a growing medium, which supplies all necessary nutrients and also retains moisture while providing physical support to plants. As outlined by the New South Wales (NSW) Department of Primary Industries and Regional Development, an Australian government body, the horticultural gross production value for the period of 2022-2023 is projected to peak at $2,989 million, exhibiting a 2% surge in comparison to the statistics of 2021-2022. Hence, the growing demand for horticulture directly impacts the growth of the growing medium market.

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What Is the projected market size and growth rate for the growing medium market?
In the past few years, a steady growth has been observed in the size of the growing medium market. It is expected to expand from $4.28 billion in 2024 to $4.43 billion in 2025, registering a compound annual growth rate (CAGR) of 3.4%. The growth witnessed in history can be related to factors like concerns over food safety and health, the rising population, growing consciousness among buyers, an increased demand for vegetables, and the rising requirement for cannabis*.

Over the next few years, the growing medium market size is anticipated to undergo consistent growth, expanding to $4.99 billion in 2029 with a 3.0% compound annual growth rate (CAGR). The projected growth can be attributed to factors such as the rising demand for horticulture, the trend of cultivating plants at home, enhanced spending capacity on agriculture, increased disposable income, and the widespread adoption of precision farming techniques. Key trends expected during the forecast period include the adoption of Internet of Things (IoT) sensors, advancements in aeroponic systems, the development of microbial-improved growing mediums, smart growing mediums equipped with controlled-release fertilizers, and the invention of environmentally-friendly organic growing mediums.

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What new trends are reshaping the growing medium market and its opportunities?
Leading corporations in the expanding medium market are introducing novel goods such as soil-less growing media to boost plant growth effectiveness and foster sustainable farming methods. The term soil-less growing media denotes the resources utilized to cultivate plants without traditional soil. These resources offer structure, hold moisture, and dispense nutrients required by plants. For instance, FARMAI India Private Limited, an Indian agriculture service establishment that offers growing mediums, initiated soilless media in July 2024. This specific media is tailored for germinating seedlings with the intention to augment farming output. This trailblazing product signifies a broader shift towards ecological farming, specifically addressing issues like soil erosion and water shortage. The composition of the soil-less media includes both organic and inorganic elements that guarantee high porosity, outstanding aeration, and considerable moisture retaining abilities.

What major market segments define the scope and growth of the growing medium market?
The growing mediummarket covered in this report is segmented -

1) By Type: Soilless Mixes, Composts, Gravel, Inert Mediums, Other Types
2) By Distribution Channel: Online, Offline
3) By Application: Agriculture, Horticulture, Home Gardening, Greenhouses, Landscape

Subsegments:
1) By Soilless Mixes: Peat-Based Mixes, Coconut Coir Mixes, Vermiculite And Perlite Mixes, Composted Bark Mixes
2) By Composts: Organic Composts, Vermicompost, Green Composts, Manure-Based Composts
3) By Gravel: Expanded Clay Gravel, Crushed Stone Gravel, Pea Gravel
4) By Inert Mediums: Perlite, Vermiculite, Rockwool, Expanded Polystyrene (EPS)
5) By Other Types: Hydroponic Mediums, Biodegradable Grow Bags, Rice Hulls And Other Agricultural Residues

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Which region dominates the growing medium market?
North America was the largest region in the growing medium market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the growing medium market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the growing medium industry growth?
Major companies operating in the growing medium market are Israel Corporation Ltd., The Scotts Miracle-Gro Company, Neova Group, Premier Tech Ltd., Profile Products LLC, Jiffy International AS, Hydrofarm Holdings Group, Greenhouse Grower , CANNA B.V., BERA B.V, Grodan B.V., FoxFarm Soil & Fertilizer Company, Floragard Vertriebs GmbH, PittMoss LLC, Cropaia, HydraFiber, Horticultural Coir Inc., Berger, Trellis Bliss, Areapeat

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What Is Covered In The Growing Medium Global Market Report?

•Market Size Forecast: Examine the growing medium market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the growing medium market for a structured understanding.
•Key Players Overview: Analyze major players in the growing medium market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the growing medium market.
•Segment Contributions: Evaluate how different segments drive overall growth in the growing medium market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the growing medium market.
•Industry Challenges: Identify potential risks and obstacles affecting the growing medium market.
•Competitive Landscape: Review strategic developments in the growing medium market, including expansions, agreements, and new product launches.

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Learn More About The Business Research Company
With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

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