Global Generative Artificial Intelligence (AI) In Digital Marketing Market Projected to Surpass $10.04 Billion by 2029 with 32.2% Annual Growth

What industry-specific factors are fueling the growth of the generative artificial intelligence (ai) in digital marketing market?
As the significance of video content continues to surge, it is projected to fuel the expansion of generative artificial intelligence (AI) within the digital marketing industry. The term "video content" covers all forms of digital media that are crafted, modified, and disseminated in video form, such as mini clips, how-to-guides, marketing videos, online seminars, and real-time broadcasts. Video content is gaining popularity due to its superior ability to captivate audiences, visually communicate complicated data, and prompt greater interaction over digital channels. The incorporation of generative AI in digital marketing bolsters video content production through automation, customized imagery, and engagement optimization. It further enables businesses to boost their marketing campaigns, uphold brand uniformity, and accurately target varied consumer groups. For example, Wyzowl, a UK-based video marketing firm and software provider, conducted a survey in February 2024, revealing an increase in the business utilization of video content marketing to 91% . This was a rise from 86% recorded in 2022. Furthermore, 75% of video marketers acknowledged the use of AI instruments for creating or modifying promotional videos. Hence, the escalating prominence of video content is stimulating the development of generative artificial intelligence (AI) in the digital marketing landscape.

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What Is the projected market size and growth rate for the generative artificial intelligence (ai) in digital marketing market?
The digital marketing sector has witnessed a substantial rise in the usage of generative artificial intelligence (AI), resulting in a considerable increase in market size in recent years. The market, which is projected to escalate from $2.48 billion in 2024 to $3.29 billion in 2025, is expected to grow at a compound annual growth rate (CAGR) of 32.4%. Factors contributing to this growth include a surge in the use of digital channels, technological advancements in AI, an increase in data availability, demand for personalization, decrease in marketing expenses, competition, and improved customer insights.

The market size for generative artificial intelligence (AI) within the digital marketing realm is predicted to experience considerable expansion in the forthcoming years. The projections anticipate that it will extend to $10.04 billion by 2029, maintaining a compound annual growth rate (CAGR) of 32.2%. This projected growth for the given forecast period owes itself to several factors such as AI's growing abilities, an intensified focus on customer experience, the convergence with new tech trends, reliance on omnichannel marketing, considerations for privacy and regulation, the increase in voice and mobile search, and larger investments into AI research. Key trends anticipated for the forecast period encompass AI-guided content creation, immediate personalization, superior tools for customer interaction, predictive analytics, amalgamation with customer relationship management (CRM) systems, application of AI in inventive design, ethical AI, and mitigating biases.

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What new trends are reshaping the generative artificial intelligence (ai) in digital marketing market and its opportunities?
Key businesses in the generative artificial intelligence (AI) in the digital marketing domain are prioritizing the integration of marketing workflow elements, such as journey optimizers, to boost efficacy and return on investment. Journey optimizers in marketing provide automatic personalization and real-time modification of customer interactions, increasing participation and yielding better campaign results. For example, in March 2024, Adobe Inc., a software firm from the US, introduced Adobe GenStudio, a fresh Gen AI tool intended to elevate marketing workflows and customer engagement. It allows marketing teams to efficiently plan, generate, control, activate, and evaluate on-brand content. In addition, Adobe broadened its generative AI model range to include Adobe Firefly, and introduced Journey Optimizer to enhance customer engagement. These tools are designed to encourage more use of Adobe's Experience Cloud, a platform that 11,000 customers worldwide utilize to offer, track, and personalized customer experiences.

What major market segments define the scope and growth of the generative artificial intelligence (ai) in digital marketing market?
The generative artificial intelligence (AI) in digital marketing market covered in this report is segmented -

1) By Component: Software, Services
2) By Channel: Search Engine marketing, Email marketing, Social Media marketing, Mobile marketing, Other Channels
3) By Application: Personalization, Content Generation, Social Media Management, Advertising Optimization, Predictive Analysis, Other Applications

Subsegments:
1) By Software: Content Creation Tools, Social Media Management Software, Email marketing Automation Software, SEO Optimization Tools, Customer Relationship Management (CRM) Systems, Ad Campaign Management Software, Analytics And Reporting Tools
2) By Services: Consulting Services, Training And Support Services, Content Strategy Services, Campaign Management Services, Data Analytics Services, Creative Design Services, Social Media marketing Services

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Which region dominates the generative artificial intelligence (ai) in digital marketing market?
North America was the largest region in the generative artificial intelligence (AI) in digital marketing market in 2024. The regions covered in the generative artificial intelligence (AI) in digital marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the generative artificial intelligence (ai) in digital marketing industry growth?
Major companies operating in the generative artificial intelligence (AI) in digital marketing market are Google LLC, Microsoft Corporation, Meta Platforms Inc., International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Acquia Inc., HubSpot Inc., Zeta Global Inc., Sprinklr Inc., Yext Inc., Hootsuite Inc., SEMrush Inc., Drift Inc., Persado Inc., NetBase Quid Inc., Conversica Inc., Clearbit Inc., Socialbakers Inc., Textio Inc., Cognitivescale Inc., Klevu Ltd., Phrasee Ltd., Amplify.ai Inc.

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What Is Covered In The Generative Artificial Intelligence (AI) In Digital Marketing Global Market Report?

•Market Size Forecast: Examine the generative artificial intelligence (ai) in digital marketing market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the generative artificial intelligence (ai) in digital marketing market for a structured understanding.
•Key Players Overview: Analyze major players in the generative artificial intelligence (ai) in digital marketing market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the generative artificial intelligence (ai) in digital marketing market.
•Segment Contributions: Evaluate how different segments drive overall growth in the generative artificial intelligence (ai) in digital marketing market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the generative artificial intelligence (ai) in digital marketing market.
•Industry Challenges: Identify potential risks and obstacles affecting the generative artificial intelligence (ai) in digital marketing market.
•Competitive Landscape: Review strategic developments in the generative artificial intelligence (ai) in digital marketing market, including expansions, agreements, and new product launches.

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