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Top Factor Driving Generative Artificial Intelligence (AI) In Video Creation Market Growth in 2025: Growth Of Generative AI in Video Creation Driven By Expanding Social Media And Digital Platforms

03-27-2025 06:23 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Generative Artificial Intelligence AI In Video Creation

Generative Artificial Intelligence AI In Video Creation

Which drivers are expected to have the greatest impact on the over the generative artificial intelligence (ai) in video creation market's growth?
The increase in social media use and digital platforms is set to catalyze the growth of the generative artificial intelligence (AI) in the video creation market. These online spaces allow for interaction, content sharing, and engagement with others via different digital tools and apps. The rapid expansion of these platforms can be attributed to widespread internet access, advanced mobile technology, and a dramatic increase in user involvement and content consumption. Generative AI enhances video formation for social media and digital platforms by quickly generating content of superior quality while also reducing costs, therefore improving user engagement. For instance, a report by We Are Social, a UK-based creative agency, in January 2024 stated that social media user identities saw a rise of 5.6% over the previous year, amounting to 266 million new users making their social media debut in 2023. This substantial growth equates to an average of 8.4 new social media users globally every second. Consequently, the increasing popularity of social media and digital platforms is spurring the growth of the generative artificial intelligence (AI) in video creation market.

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What is the future CAGR of the generative artificial intelligence (ai) in video creation market, and how will it impact industry expansion?
The market for generative artificial intelligence (AI) in video creation has seen extensive expansion in recent times. From being worth $0.32 billion in 2024, it's projected to reach $0.39 billion in 2025, reflecting a compound annual growth rate (CAGR) of 20.8%. The significant growth in the past can be ascribed to the rise of influencer marketing, the growing need for quicker content generation, the increased use of mobile devices, the prevalence of video-centric advertising, and the boom in video gaming and interactive entertainment.

The market size for generative artificial intelligence (AI) in video creation is projected to experience substantial expansion in the following years. By 2029, it is expected to increase to a worth of $0.81 billion, with a compound annual growth rate (CAGR) of 20.5%. This significant growth trend during the forecast period can be associated with the soaring demand for customized content, proliferation of social media platforms, the emerging popularity of remote work and virtual teaming, higher engagement preferences for video content, as well as the boom in e-learning and online education. Key trends during the projected period encompass developments in AI technology, the need for economical video production, the prevalence of cloud computing, acceptance of augmented reality (AR) and virtual reality (VR), in addition to technological fusion with other media formats.

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What are the most significant trends transforming the generative artificial intelligence (ai) in video creation market today?
Principal firms in the generative artificial intelligence (AI) market for video creation are concentrating on innovating advanced technologies such as generative AI-enabled 3D workflows. These workflows utilize AI to boost and mechanize the inception, modeling, and rendering of three-dimensional elements, simplifying the design process and enhancing productivity in generating intricate 3D content. For example, in June 2024, WPP Plc, a company based in the UK that specializes in creative transformation, introduced an AI-based Production Studio to allow advertisers to create more content for marketing campaigns. This new Production Studio redefines content creation for advertisers through the use of generative AI, making 3D model creation more streamlined, centralizing updates, and guaranteeing high-quality and culturally relevant visuals. Notable features include AI powered multilingual copy generation and dynamic content customization tailored for specific platforms. The studio also matches assets with data for accurate, individualized communications and consistently leverages real-time performance data to enhance asset effectiveness and user experience.

Which key market segments comprise the generative artificial intelligence (ai) in video creation market and drive its revenue growth?
The generative artificial intelligence (AI) in video creation market covered in this report is segmented -

1) By Deployment Type: On-Premise, Cloud
2) By Application: marketing, Education, Entertainment, Social Media, Other Applications
3) By End-Users: Large Enterprises, Small And Medium Enterprises (SMEs), Individual Content Creators

Subsegments:
1) By On-Premise: Local Software Installation For Video Editing, In-House Video Production Solutions, Customizable Video Generation Tools, Secure Storage And Management Of Video Assets, Integrated Systems For Real-Time Collaboration
2) By Cloud: Cloud-Based Video Editing Platforms, Subscription-Based Video Creation Services, Scalable Video Processing And Rendering, Collaborative Video Production Tools, Access To Extensive Libraries Of Stock Media, AI-Driven Cloud Services For Automated Video Generation.

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What regions are at the forefront of generative artificial intelligence (ai) in video creation market expansion?
North America was the largest region in the generative artificial intelligence (AI) in video creation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative artificial intelligence (AI) in video creation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the leading players fueling growth in the generative artificial intelligence (ai) in video creation market?
Major companies operating in the generative artificial intelligence (AI) in video creation market are Meta Platforms Inc., Vimeo Inc., NVIDIA Corporation, Adobe Inc., Kaltura Inc., OpenAI, Canva, Google DeepMind Technologies Limited, D-ID, Animoto Inc., Veed Ltd., Descript Inc., Synthesia Ltd., Magisto Ltd., Render, Synthesis AI inc., Wibbitz Ltd., DeepBrain, Elai.io, Moovly, Pictory Corp., Rephrase AI, Runway AI inc., Vidnami, Lumen5

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What Is Covered In The Generative Artificial Intelligence (AI) In Video Creation Global Market Report?

•Market Size Forecast: Examine the generative artificial intelligence (ai) in video creation market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the generative artificial intelligence (ai) in video creation market for a structured understanding.
•Key Players Overview: Analyze major players in the generative artificial intelligence (ai) in video creation market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the generative artificial intelligence (ai) in video creation market.
•Segment Contributions: Evaluate how different segments drive overall growth in the generative artificial intelligence (ai) in video creation market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the generative artificial intelligence (ai) in video creation market.
•Industry Challenges: Identify potential risks and obstacles affecting the generative artificial intelligence (ai) in video creation market.
•Competitive Landscape: Review strategic developments in the generative artificial intelligence (ai) in video creation market, including expansions, agreements, and new product launches.

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