Tissue Towel Market Forecast 2025-2034: Evaluating Growth Factors, Segments, and Emerging Trends

What combination of drivers is leading to accelerated growth in the tissue towel market?
The expansion of the hospitality industry is expected to fuel the growth of the tissue towel market. Hospitality services, including accommodations, food, and entertainment, are growing due to increased global travel, rising consumer expectations, economic growth, and the development of new destinations. Tissue towels are essential in the industry for ensuring hygiene and convenience, enhancing guest satisfaction. According to Eurostat, 719 million guest nights were booked in short-stay accommodations via major platforms in 2023, reflecting a 20.5% increase from 2022. This surge in hospitality activity is driving demand for tissue towels.

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What is the projected compound annual growth rate (CAGR) of the tissue towel market from 2025 to 2034, and what factors influence it?
The tissue towel market has shown significant growth. It is estimated to increase from $28.13 billion in 2024 to $30.1 billion in 2025, with a CAGR of 7.0%. The past growth was driven by urbanization, rising consumer hygiene awareness, increasing disposable incomes, expansion in the hospitality and healthcare sectors, and growing trends in environmental sustainability.

The tissue towel market is set to experience robust growth, reaching $38.94 billion by 2029 with a CAGR of 6.6%. Growth factors include rising consumer awareness of hygiene, increasing disposable incomes, urbanization, environmental sustainability trends, expansion in the hospitality sector, and the widening of distribution networks. Trends in the forecast period include the shift towards sustainable products, advancements in manufacturing technologies, innovations in customized and personalized tissue towels, the development of smart tissue towels, and the introduction of antimicrobial and multifunctional tissue towels.

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How are the latest trends influencing the growth of the tissue towel market?
Companies in the tissue towel market are working to develop innovative products, such as recycled fiber tissue towels, to address the growing consumer demand for sustainable and eco-friendly options. A recycled fiber tissue towel is made from recycled paper materials and is typically used for cleaning and drying purposes in kitchens, bathrooms, and public restrooms. For example, in January 2024, Tork, a UK-based company that provides tissue and hygiene products, introduced soft and efficient hand towels and toilet paper made from 100% recycled fibers. These products are entirely manufactured from recycled paper materials, ensuring that no new trees are cut down for their production. They provide effective absorbency and strength for their intended uses, such as drying hands or personal cleaning.

What are the major segments of the tissue towel market and their role in driving growth?
The tissue towel market covered in this report is segmented -

1) By Product Type: Rolled Towels, Folded Towels, Napkins And Luxury Towels, Boxed Towels
2) By Distribution Channel: Direct Sales, E-Commerce, Retail Stores, Other Distribution Channels
3) By End-Use: Personal Care, Home Care, Healthcare, Hospitality, Commercial, Other End Uses

Subsegments:
1) By Rolled Towels: Standard Rolled Towels, Jumbo Rolled Towels
2) By Folded Towels: Interfolded Towels, C-Fold Towels, Multi-Fold Towels
3) By Napkins And Luxury Towels: Paper Napkins, Luxury Hand Towels, Luxury Facial Towels
4) By Boxed Towels: Boxed Hand Towels, Boxed Facial Towels

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Which regions are key players in the growth of the tissue towel market?
North America was the largest region in the tissue towel market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the tissue towel market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the key firms paving the way for growth in the tissue towel market?
Major companies operating in the tissue towel market are The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Georgia-Pacific LLC, Cascades Inc., Hengan International Group Company Limited, Vinda International Holdings Limited, Metsä Group, Sofidel Group, Clearwater Paper Corporation, Svenska Cellulosa Aktiebolaget (SCA), Kruger Inc., WEPA Hygieneprodukte GmbH, Lucart S.p.A., Softys S.A., Seventh Generation Inc., Asia Pulp & Paper, Slovak Hygienic Paper Group, Irving Consumer Products Limited, C&S Paper Co. Ltd., Cartiere Carrara S.p.A., Marcal Paper Mills Inc., Grigeo AB, Cominter Paper SA, MPH1865 Group

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What Is Covered In The Tissue Towel Global Market Report?

•Market Size Forecast: Examine the tissue towel market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the tissue towel market for a structured understanding.
•Key Players Overview: Analyze major players in the tissue towel market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the tissue towel market.
•Segment Contributions: Evaluate how different segments drive overall growth in the tissue towel market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the tissue towel market.
•Industry Challenges: Identify potential risks and obstacles affecting the tissue towel market.
•Competitive Landscape: Review strategic developments in the tissue towel market, including expansions, agreements, and new product launches.

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