Market for Halal Food and Beverage to Expand Sharply US$1,746 Bn by 2031 - Persistence Market Research

The global Halal Food and Beverage Market is experiencing a significant surge in growth as both Muslim and non-Muslim consumers increasingly prioritize ethical, healthy, and safe consumption practices. Valued at US$1,131 billion in 2024, the market is projected to soar to US$1,746 billion by the end of 2031, registering a CAGR of 6.40% over the forecast period. This momentum is fueled by rising disposable incomes among Muslim populations, heightened awareness around halal dietary laws, and growing trust in halal-certified labels for their ethical, hygienic, and sustainable qualities.

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A notable market segment driving this growth is meat and alternatives, which commands the largest market share, driven by consumer emphasis on halal-certified meat and an expanding base of plant-based halal offerings. Asia Pacific emerges as the leading geographical region, capturing over 62.5% of the market share as of 2022. This dominance is attributed to the high Muslim population in countries like Indonesia, India, and Pakistan, rising consumer affluence, and a strong infrastructure for halal production and certification.

Key Highlights from the Report

The halal food and beverage market is projected to grow from US$1,131 Bn in 2024 to US$1,746 Bn by 2031.
The market is thriving on increasing awareness of halal dietary laws and rising health consciousness.
Asia Pacific dominates the market, holding over 62.5% share in 2022 due to demographic strength.
Meat and alternatives form the largest product segment due to rising demand for halal meat and plant-based alternatives.
Online distribution is expected to record a CAGR of 6.0%, offering global accessibility and transparency.
Growing preference for organic and sustainable halal food is reshaping product innovation and consumer expectations.

Market Segmentation

The halal food and beverage market is broadly segmented based on product type and distribution channels, each contributing significantly to the market's expansion. By product type, the market includes milk and milk products, meat and alternatives, grain products, fruits and vegetables, and others. Among these, the meat and alternatives segment commands the largest share, driven by demand for halal-certified beef, lamb, poultry, and increasingly, plant-based protein options. These products cater not only to religious needs but also to growing health and ethical concerns.

Milk and milk products form another vital segment, supported by widespread consumption and increased trust in halal-certified dairy processing. Grain products and fruits & vegetables are also witnessing steady growth due to their natural alignment with halal dietary guidelines and their incorporation into a variety of packaged and fresh offerings.

In terms of distribution channels, the market is segmented into hypermarkets and supermarkets, departmental stores, online platforms, and others. Hypermarkets and supermarkets remain dominant due to their large-scale distribution capabilities and shelf visibility. However, the online distribution channel is growing rapidly, projected to achieve a CAGR of 6.0% through 2031. E-commerce platforms are increasingly popular among consumers seeking convenience and variety, especially in regions with limited access to physical halal stores.

Regional Insights

The Asia Pacific region stands out as the dominant force in the halal food and beverage market, accounting for over 62.5% of global revenue in 2022. This supremacy is attributed to countries such as Indonesia, India, Pakistan, and Bangladesh, which host substantial Muslim populations and are increasingly investing in halal certification infrastructure. A rising middle-class population and urbanization are further amplifying demand for halal-compliant foods, beverages, and health products. These countries are not only significant consumers but also key exporters of halal-certified items.

The Middle East and Africa (MEA) region is another major market, driven by religious obligation and a deeply rooted culture of halal consumption. Countries like Saudi Arabia, UAE, and Kuwait are prominent contributors. Notably, Kuwait ranks among the top 10 globally for Islamic economy performance, with 60% of scientific research focusing on halal. This emphasis reflects both demand and innovation in the sector.

Meanwhile, Europe and North America are witnessing increasing interest, not only from Muslim diaspora communities but also from non-Muslim consumers attracted to the perceived health benefits, ethical considerations, and food safety standards associated with halal certification. Supermarkets across these regions are expanding halal offerings, and partnerships with halal suppliers are intensifying to cater to this growing demand.

Market Drivers

One of the most influential drivers in the halal food and beverage market is the growing Muslim population, which globally stands at approximately 1.8 billion. With most Muslims adhering strictly to halal dietary laws, demand remains steady and is expected to rise significantly. Additionally, changing consumer preferences toward ethically sourced and hygienically processed products is pushing even non-Muslim consumers toward halal-certified food.

Another key driver is the increasing disposable income, particularly in emerging economies with large Muslim populations. This economic growth allows consumers to opt for premium halal-certified products that align with their dietary beliefs and health values. Furthermore, regulatory advancements and government-backed certification programs are standardizing halal processes, thereby boosting consumer confidence and international trade in halal food and beverages.

Market Restraints

Despite its immense potential, the halal food and beverage market faces several challenges and restraints, most notably cost implications and supply chain complexities. Producing halal-certified goods requires adherence to specific religious guidelines, often necessitating separate production lines, special sourcing, and third-party certification. These requirements elevate production costs and affect product pricing, which can deter price-sensitive consumers.

Additionally, maintaining the integrity of the halal supply chain poses logistical hurdles. From slaughterhouses to distribution centers, any break in compliance can compromise halal status. This risk of cross-contamination with non-halal products necessitates robust traceability systems and strict quality control, which not all manufacturers can afford or implement effectively.

Market Opportunities

The halal food and beverage market presents vast opportunities driven by globalization and multiculturalism. As more non-Muslim majority countries embrace cultural diversity, halal products are finding shelf space in mainstream outlets and gaining wider acceptance. Major retailers and foodservice providers are increasingly incorporating halal options to appeal to a broader demographic.

The rise of e-commerce platforms also provides halal producers with opportunities to tap into global markets. Online stores offer convenience, product variety, and transparent certification details, enabling consumers from different parts of the world to access halal goods easily. Furthermore, innovation in product development-such as organic, plant-based, and sustainable halal foods-continues to unlock new market segments, appealing to the modern, health-conscious consumer.

Reasons to Buy the Report

✔ Comprehensive analysis of current and future market trends across all key regions and segments
✔ In-depth assessment of market dynamics, including drivers, restraints, and emerging opportunities
✔ Strategic insights into competitive landscape, key players, and recent developments
✔ Detailed segmentation by product type, distribution channel, and region for targeted decision-making
✔ Accurate forecasts from 2024 to 2031 to support business planning and investment

Company Insights

The halal food and beverage market is shaped by both multinational corporations and regional specialists who bring deep understanding and innovation to halal certification, production, and marketing. Key players in the market include:

Nestlé S.A
Cargill, Incorporated
Unilever
American Halal Company, Inc.
Al-Falah Halal Foods
Prima Agri-Products
One World Foods Inc.
Midamar Corporation
QL Foods
Rosen's Diversified Inc.

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