Online Laundry Service Market Set for Accelerated Growth US$66.3 Bn by 2031 - Persistence Market Research

The online laundry service market has witnessed remarkable growth over the last decade, driven by changing consumer behavior, rapid urbanization, and the increasing adoption of digital platforms. This market enables customers to schedule, manage, and track laundry services through mobile applications and websites, eliminating the need for traditional, time-consuming laundry routines. In 2024, the market is estimated to be worth US$21.4 billion and is projected to grow at a robust CAGR of 17.5% through 2031, ultimately reaching a valuation of US$66.3 billion.

Get a Sample PDF Brochure of the Report (Use Corporate Email ID for a Quick Response):
https://www.persistencemarketresearch.com/samples/34667

Key growth factors fueling this surge include the expanding working-class population, particularly in urban areas, and the rising participation of women in the workforce, both of which are increasing the demand for time-efficient household solutions. The residential segment currently leads the market due to consumer inclination toward professional cleaning for personal garments, driven by heightened awareness about personal hygiene. Regionally, North America dominates the market, thanks to its health-conscious consumer base and widespread integration of advanced mobile solutions, while Asia Pacific emerges as the fastest-growing region, fueled by its large working population and digital adoption trends.

Key Highlights from the Report

Growing working-class populations and time constraints have led to a rise in demand for online laundry services.
The increasing number of working women globally is significantly driving industry demand.
Hospitality sector reliance on professional laundry services is spurring market expansion.
Consumers are prioritizing hygiene, boosting demand for professional laundry care.
Rising prevalence of skin conditions is creating new opportunities for premium laundry services.
Cold-washing trends and eco-friendly practices are shaping consumer preferences.

Market Segmentation

Product Type and Application Insights
The online laundry service market is primarily segmented by service type and application.

Under service type, the industry is divided into laundry care, dry cleaning, and duvet cleaning. Among these, laundry care held the largest share, accounting for approximately 47% of the global market revenue in 2022. This dominance is a result of rising consumer interest in maintaining cleanliness and hygiene in everyday clothing. Cold washing, requiring high-performance detergents and lower energy consumption, has grown popular among environmentally conscious users, further boosting demand in this category.

From an application standpoint, the market is segmented into residential and commercial. In 2022, the residential segment contributed over 63% of the global revenue. The increasing demand for convenient, reliable cleaning services at home, particularly among the elderly and individuals with busy schedules, has fueled this trend. Additionally, the growth of startups targeting household customers and the integration of digital platforms has simplified the adoption of online laundry services at the residential level.

Regional Insights

Growth and Opportunities Across Geographies
North America
In 2022, North America emerged as the market leader, contributing the highest CAGR of 36%. The region benefits from a strong digital infrastructure, increasing hygiene consciousness, and consumer preference for convenience. Technological advancements, such as mobile booking apps and seamless payment systems, have also helped expand the market footprint.

Asia Pacific
Asia Pacific closely follows with a CAGR of 35.9%, making it the fastest-growing region. The region's growth is propelled by the increasing number of dual-income households, particularly in metropolitan areas across India and China. The surge in mobile internet penetration and the proliferation of affordable smartphones have also enabled broader access to online laundry services in both urban and semi-urban regions.

Europe
Europe accounted for a CAGR of 31.3% in 2022 and remains a key growth hub, with countries like the UK, Germany, and France embracing sustainable and tech-integrated laundry solutions. The growing number of millennial households and nuclear families is contributing to the demand for convenient and eco-conscious laundry care.

Market Drivers

The online laundry service market is primarily fueled by convenience. Modern consumers, particularly working professionals and urban dwellers, value time-saving solutions that help balance their work-life responsibilities. Online laundry services address this need with doorstep pick-up and delivery, scheduling flexibility, and efficient garment care.

Technological advancements have played a pivotal role in this market's evolution. Mobile applications, AI-based scheduling, real-time garment tracking, and automated quality checks have not only improved operational efficiency but also enhanced customer satisfaction. These platforms enable customers to select specific cleaning preferences, track their orders, and make secure payments.

Increased awareness about personal hygiene and self-care, especially in the post-pandemic era, has further driven demand. Consumers are now more conscious of wearing clean, sanitized clothes, leading to a surge in subscriptions and repeat orders for online laundry services. Additionally, eco-friendly trends, such as cold washing and biodegradable detergents, are encouraging environmentally conscious users to opt for professional services.

Market Restraints

Despite its rapid growth, the online laundry service industry faces several challenges. One of the primary issues is the lack of standardization across service providers. Different outlets may employ varying cleaning processes, leading to inconsistent service quality, which can affect customer trust and retention.

Quality control is another concern. Customers are often skeptical about sending expensive or delicate garments for professional cleaning, fearing damage or poor handling. Without transparent processes and robust customer support, such concerns can hinder market expansion.

Regional disparities in demand and infrastructure also create barriers. While metropolitan cities present a lucrative market, rural and semi-urban regions still face connectivity and service accessibility challenges. Providers need to invest in local partnerships and micro-logistics solutions to bridge this gap.

Market Opportunities

The future of the online laundry service market is rich with opportunities. One of the most promising areas is the expansion into untapped or underserved regions, including rural communities and small towns. These regions often lack formal laundry facilities, representing a strong demand potential.

Personalization is another key opportunity. By offering tailored services-such as fabric-specific care, organic detergent options, and subscription-based packages-providers can enhance customer satisfaction and build brand loyalty. Leveraging data analytics to track user preferences and behavior can further improve service customization.

Strategic alliances and franchising models also present growth avenues. Partnerships with apartment complexes, corporates, or hospitality providers can help expand reach and establish steady revenue streams. Finally, green certifications and sustainability credentials will attract environmentally conscious consumers, positioning providers as responsible and future-ready.

Reasons to Buy the Report

✔ Understand current market trends and future projections from 2024 to 2031
✔ Get insights into key drivers, restraints, and opportunities influencing growth
✔ Identify the leading segments and regional hotspots in the global market
✔ Access competitive intelligence, including company strategies and market share analysis
✔ Discover recent developments and investment opportunities across the value chain

Company Insights

Key Players Operating in the Market:

DhobiLite
Cleanly (ByNext)
Press Technologies, Inc.
Lapels Cleaners
Zipjet Ltd.
Rinse, Inc.
Mulberrys Garment Care
Laundryheap Ltd.
WASHMEN
IHATEIRONING

Recent Developments

February 2023: Rinse, Inc. expanded its service to Dallas and Austin, offering US$50 credit to new users and reinforcing its commitment to market penetration in high-demand urban zones.
February 2023: Lapels Cleaners announced the grand opening of a new store in Indian Land, South Carolina, aiming to broaden regional outreach and cater to increasing local demand for premium laundry care.

Conclusion

The online laundry service market is undergoing a transformative phase driven by technological innovation, shifting consumer lifestyles, and rising hygiene consciousness. From being a convenience-centric service, the industry is evolving into a holistic solution for modern garment care. With strong momentum in North America and promising growth in Asia Pacific, the global market is on a robust trajectory toward US$66.3 billion by 2031. While challenges like service standardization and regional disparities exist, they also present unique opportunities for growth through personalization, sustainability, and geographical expansion. For stakeholders and new entrants, now is the time to capitalize on the digital wave reshaping how the world does laundry.

Contact Us:
Persistence Market Research
G04 Golden Mile House, Clayponds Lane
Brentford, London, TW8 0GU UK
USA Phone: +1 646-878-6329
UK Phone: +44 203-837-5656
Email: sales@persistencemarketresearch.com
Web: https://www.persistencemarketresearch.com

About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 25.92, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.

Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.

This release was published on openPR.