Baselworld NEWS 2008 - Ladies Collection SAVANNAH

Xemex Swiss Watch presents the new ladies' collection "Savannah",
with a completely self-contained design.

Flowing forms coupled with stringent design qualities are the radiant features of this attractive and rare symbiosis. True to the Xemex design philosophy "Simplify, objectify, clarify", a ladies' model has been developed which underlines the brand's product policy and originality but whose stylistically attractive appearance nevertheless appeals to the female eye.

The face of "Savannah" has large number applications at three and six o'clock and 83 high quality diamonds (full cut - w/si) set into the dial and case in the form of two round arches and a high lightening silver ball. For this timepiece too, the striking polished stainless steel case perfectly sets off the quadrature of elegance. Four flexible lugs connect it to a hand-made teju lizardskin strap. The adjustable angle of the bridges means that the bridges and thus the case and strap fit the wrist perfectly. Skeletized hour and minute hands rounding off the style this original timepiece.

While focusing on the essentials, the elegant character of the "Savannah" is appealing and makes it clear that opposites can by all means complement each other stylistically.

Savannah is available in several combinations; white or black dial with corresponding teju lizardskin strap and various diamonds settings.

Xemex Swiss Watch at Baselworld:
Hall 2.0; Booth B70

To arrange an appointment with Xemex at Baselworld:
please contact marketing@xemex.ch.

Xemex Swiss Watch AG
Meisenrain 41
CH-8044 ZURICH
Fon: 0041 44 822 04 01
Fax. 0041 44 822 04 11
marketing@xemex.ch
www.xemex.ch

Press contact:

European Brand Services GmbH
Mrs. Kerstin Feder
Sutrmbuehlstr. 184
D- 78054 Villingen-Schwenningen
Fon: 0049 7720 807114
Fax: 0049 7720 809313
marketing@xemex.ch

Xemex Swiss Watch launched its first watch model, the "Offroad No. 1" in 1996. With his first timepiece, the brand's creator and designer Ruedi Külling realized his concept of a watch design in accordance with his principles: simplify, unify, clarify. With an emphasis on functionality and clean, "bare essentials" design, Xemex was received with enthusiasm among watch connoisseurs and the general public alike. Today, Xemex watches are recognized around the world for the combination of high-quality-design with wearer comfort, and have won international acclaim for the designer.

The Xemex brand is a completely coordinated unit. The name, logo, image and design all function together seamlessly and are intentionally complimentary. The Xemex name is a palindrome, which can be read from left to right and right to left.

Xemex does not create trends, but rather, manufactures innovative timepieces whose form, colour and detail turn subtle elegance into an unforgettable trademark - www.xemex-swiss.com.

This release was published on openPR.