Affordable GPS and Location Tracking Wearable for Pets Remains to be Top Choice Among Veterinary Wearable Devices Market

Although wearable devices for humans is a well matured and commercially active industry, wearable devices and electronics for animals is a relatively new topic which is now catching on with the world. Wearable electronics such as the VHF animal trackers and locators were in use since past several decades for keeping tabs on the status of wildlife. This report focuses on the market veterinary wearable electronics market through three chapters: Market by Products, Market by Animal Segmentation and Market by Geography.

The fourth chapter focuses on the market of four product categories: Fitness & Activity Monitors, GPS & Location Trackers, Breeding & Heat Detection Monitors and Other Wearable Electronic Devices. The report focus goes beyond the market of conventional RFID asset tracking which is today a very common phenomenon. The intention of this research was to project the market of truly landscape changing technologies that will affect the way animals are monitored in coming years. Other wearable devices consititute bark control collars for dogs and wearable electronic devices for horses such as activity monitors and therapeutic PEMF blankets. Wearable activity & fitness monitors is the fastest growing market primarily driven by high pet ownership and purchase power in North America and Europe. At an average cost of US$ 201.8, manufacturers shipped approximately 190,000 wearable fitness & activity monitors mostly across the United States and Europe.

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The fifth chapter focuses on the veterinary wearable electronics market through four animal segments: Pet & Companion Animals, Cattle, Equine and Wildlife. The Cattle segment comprises almost exclusively of breeding and heat detection devices, whereas pet & companion animals encompasses the markets for fitness & activity monitors, GPS & location devices among others. The market also focuses on wearable devices for equine segment which encompasses technologies such as activity monitors, GPS and therapeutic PEMF blankets. The final segment is Wildlife to which a large proportion of GPS technology is dedicated. The demand for conservation has resulted in a surge of investment and donations to better maintain and conserve endangered species across the globe.

The sixth major chapter focuses on the veterinary wearable devices market by six geographies: North America, Europe, Asia-Pacific, Latin America, Middle-East and Africa. The market for veterinary wearable electronics is concentrated in the economically progressive regions of North America and Europe. Greater purchase power and stringent regulations on animal behavior have compelled many households to purchase products such as bark collars and behavior modification devices for pets. Crowdfunding platforms such as Kickstarter and Indiegogo have provided avenue for new innovative companies to launch pet wearables at a faster rate since 2010. Major drivers for the pet wearables market in North America is the access to modern high-speed telecommunication technology. Most wearable activity monitors and GPS trackers require high speed internet or WiFi in order to perform their functions satisfactorily, hence the availability and access to the technology has resulted in immediate adoption of wearable electronics among large number of households.

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