Press release
Lightest Emission Sneaker Pioneer Sustainability Trend: A Crucial Influence on the Activewear Market's Transformation in 2025
What industry-specific factors are fueling the growth of the activewear market?The growth of the activewear market is projected to be fueled by an increase in recreational activities. Recreational activities encompass a broad spectrum of pastimes undertaken for fun, entertainment, and pleasure, including but not limited to sports, games, hobbies, reading, TV viewing, movie watching, and more. The popularity of recreational activities is spurred by a heightened understanding of the need for physical health and an increasing inclination towards leisure activities to relieve stress and boost overall well-being. Activewear assists in body temperature regulation by allowing heat to dissipate, consequently preventing overheating. The breathable fabric facilitates air flow, keeping the wearer cool during vigorous exercises, or in elevated temperatures. This aids in avoiding irritation, discomfort, and chafing, enabling better focus on the activity. For example, the Outdoor Industry Association (OIA), a non-profit organization based in the US, made known, in their Outdoor Participation Trend report in June 2023, that the participant count for outdoor recreation rose by 2.3% in 2022; a record 168.1 million participants, a jump from 164.2 million in 2021. This equates to 55% of Americans aged six or older. Consequently, the growth of the activewear market is predicted to be driven by escalating recreational activities.
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What Is the projected market size and growth rate for the activewear market?
In recent times, the activewear market has significantly expanded its size. An increase from $362.17 billion in 2024 to $388.36 billion in 2025, which equates to a compound annual growth rate (CAGR) of 7.2%, is projected. The historic period growth can be traced back to increased health and fitness consciousness, the trend of athleisure, public figures' endorsements and influencer culture, advancements in technology, and the rise of e-commerce.
The size of the activewear market is projected to experience significant expansion in the coming years, reaching a total of $506.12 billion by 2029 with a compound annual growth rate (CAGR) of 6.8%. Factors contributing to this anticipated growth during the forecast period include a commitment to sustainable and ethical operations, the augmentation of digitalization and personalization, the rise of new markets, the increased focus on health and wellness, and advancements in performance apparel. Key trends anticipated during this period involve the proliferation of direct-to-consumer (DTC) brands, an emphasis on inclusivity and diversity, the broadening of eco-friendly product ranges, the incorporation of augmented (AR) and virtual realities (VR), health monitoring, and fitness tracking.
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What new trends are reshaping the activewear market and its opportunities?
Firms in the athletic apparel industry are stepping up their focus on sustainability and ecologically friendly products, such as sneakers with the lowest emissions. The minimal emission footwear are sports shoes engineered to minimize carbon emissions throughout their entire lifecycle, appealing to eco-aware customers looking for greener choices. Take for example, ASICS Corporation., a sportswear producer based in Japan, introduced the GEL-LYTE III CM 1.95 sneaker in September 2023, a shoe which emits just 1.95kg of CO2 per pair, the lowest CO2 emissions sneaker on the market. This groundbreaking footwear utilizes carbon-negative foam in its midsole and sock liner, elements partly obtained from sugarcane, and solution-dyed polyester, all contributing to its green credentials. Furthermore, the design of the shoe employs a fresh structural approach using tape to decrease material consumption and waste, guaranteeing comfort and a supportive fit for casual usage.
What major market segments define the scope and growth of the activewear market?
The activewear market covered in this report is segmented -
1) By Product: Apparel, Footwear, Accessories
2) By Fabric: Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton, Other Fabrics
3) By Usage: Running, Outdoor Sports, Yoga And Pilates, Gym And Fitness Training, Recreational Activities, Other Usages
4) By Distribution Channel: Offline, Online
5) By End User: Men, Women, Kids
Subsegments:
1) By Apparel: T-Shirts And Tops, Leggings And Pants, Jackets And Hoodies, Sports Bras, Shorts, Sweatshirts And Track Suits
2) By Footwear: Running Shoes, Training Shoes, Sports Sandals, Hiking Boots, Cross-training Shoes
3) By Accessories: Sports Bags And Backpacks, Headbands And Caps, Fitness Gloves, Compression Wear, Water Bottles And Hydration Gear, Socks And Leg Warmers
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Which region dominates the activewear market?
North America was the largest region in the activewear market in 2023. The regions covered in the activewear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the activewear industry growth?
Major companies operating in the activewear market are Nike Inc., Adidas AG, Decathlon Group, The Gap Inc., Kappa, VF Corporation, Puma SE, Anta Sports Products Limited, Lululemon Athletica Inc., Skechers USA Inc., Ralph Lauren Corporation, Hanesbrands Inc., Under Armour Inc., New Balance Athletics Inc., Li Ning Company Limited, ASICS Corporation, Columbia Sportswear Company, Deckers Outdoor Corp., Fila Holdings Corp., Wolverine World Wide Inc., Mizuno Corporation, Brooks Sports Inc., Iconix International, Reebok International Limited, Patagonia Inc., Karhu Holding BV, Umbro International Limited
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What Is Covered In The Activewear Global Market Report?
•Market Size Forecast: Examine the activewear market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the activewear market for a structured understanding.
•Key Players Overview: Analyze major players in the activewear market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the activewear market.
•Segment Contributions: Evaluate how different segments drive overall growth in the activewear market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the activewear market.
•Industry Challenges: Identify potential risks and obstacles affecting the activewear market.
•Competitive Landscape: Review strategic developments in the activewear market, including expansions, agreements, and new product launches.
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