Key Factor Supporting Activewear Market Development in 2025: Impact Of Recreational Activities On The Activewear Market

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How Large Will the Activewear Market Size By 2025?
The activewear market has grown considerably in recent years. It will rise from $362.17 billion in 2024 to $384.48 billion in 2025 at a CAGR of 6.2%. Growth during the historic period stemmed from increased fitness and health awareness, the popularity of athleisure, celebrity and influencer promotion, technological innovations, and the surge of e-commerce.

How Big Is the Activewear Market Size Expected to Grow by 2029?
The athletic apparel market is predicted to witness significant expansion in the coming years, shooting up to $491.58 billion by 2029 with a projected compound annual growth rate (CAGR) of 6.3%. Factors contributing to this anticipated growth span from sustainability and ethical awareness to digitization and personalization, the ascent of new markets, the prominence of health and wellness fads, and advances in performance wear. Key trends projected for the forecast period comprise the emergence of direct-to-consumer (DTC) companies, a shift towards inclusivity and diversity, the growth of eco-friendly product ranges, the involvement of augmented reality (AR) and virtual reality (VR), and an emphasis on health monitoring and fitness tracking.

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Which Key Market Drivers Powering Activewear Market Expansion and Growth?
The growing interest in recreational activities is predicted to boost the expansion of the activewear market. Recreational activities include various forms of leisure engagements such as sports, hobbies, exercise, reading, watching movies, among others, undertaken for pleasure, amusement and enjoyment. The surge in these activities is fueled by the heightened awareness about the significance of physical health and increasing craving for leisure activities to relieve stress and enhance general health. Activewear, by enabling heat dissipation to thwart overheating, helps in maintaining body temperature. The breathable material allows air flow, offering coolness during intense physical exertions or high-temperature conditions, thus avoiding discomfort, irritation, and chafing, enabling better concentration on the activity. For example, the Outdoor Participation Trend report released by the Outdoor Industry Association (OIA), a non-profit organization based in the US, claimed that in June 2023, there was a 2.3% surge in the outdoor recreation participant base from 2022, reaching a record-breaking 168.1 million participants from 164.2 million in 2021. This represents 55% of the US population aged six and above. Hence, the surge in recreational activities is predicted to boost the expansion of the activewear market.

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Which Fast-Growing Trends Are Poised to Disrupt the Activewear Market?
In the activewear industry, businesses are placing a greater emphasis on the creation of environmentally friendly and sustainable products, such as sneakers with minimal emissions. These low-emission sneakers are athletic shoes crafted to limit carbon emissions during their life cycle, drawing the attention of eco-conscious customers in search of green alternatives. For example, the Japan-based sports apparel manufacturer, ASICS Corporation, released the GEL-LYTE III CM 1.95 sneaker in September 2023, which produces a mere 1.95kg of CO2 per pair, making it the sportswear market's least CO2-intensive shoe. This breakthrough product incorporates carbon-negative foam in the midsole and sock liner, a component partly derived from sugarcane, and solution-dyed polyester, all of which add to its eco-friendliness. More so, the design of the sneaker includes a new construction method using tape to lessen material consumption and waste, while still providing comfort and a supportive fit for everyday use.

What Are the Emerging Segments in the Activewear Market?
The activewear market covered in this report is segmented -

1) By Product: Apparel, Footwear, Accessories
2) By Fabric: Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton, Other Fabrics
3) By Usage: Running, Outdoor Sports, Yoga And Pilates, Gym And Fitness Training, Recreational Activities, Other Usages
4) By Distribution Channel: Offline, Online
5) By End User: Men, Women, Kids

Subsegments:
1) By Apparel: T-Shirts And Tops, Leggings And Pants, Jackets And Hoodies, Sports Bras, Shorts, Sweatshirts And Track Suits
2) By Footwear: Running Shoes, Training Shoes, Sports Sandals, Hiking Boots, Cross-training Shoes
3) By Accessories: Sports Bags And Backpacks, Headbands And Caps, Fitness Gloves, Compression Wear, Water Bottles And Hydration Gear, Socks And Leg Warmers

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Who Are the Global Leaders in the Activewear Market?
Major companies operating in the activewear market are Nike Inc., Adidas AG, Decathlon Group, The Gap Inc., Kappa, VF Corporation, Puma SE, Anta Sports Products Limited, Lululemon Athletica Inc., Skechers USA Inc., Ralph Lauren Corporation, Hanesbrands Inc., Under Armour Inc., New Balance Athletics Inc., Li Ning Company Limited, ASICS Corporation, Columbia Sportswear Company, Deckers Outdoor Corp., Fila Holdings Corp., Wolverine World Wide Inc., Mizuno Corporation, Brooks Sports Inc., Iconix International, Reebok International Limited, Patagonia Inc., Karhu Holding BV, Umbro International Limited

Which are the Top Profitable Regional Markets for the Activewear Industry?
North America was the largest region in the activewear market in 2024. The regions covered in the activewear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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