Tissue and Hygiene in the US

Summary

Tissue and hygiene continued its steady growth throughout 2015. Tissue and hygiene in the US is fairly saturated as most of the products are viewed as essential, so growth is mainly attributed to population growth. Growth in incontinence continues to outpace the rest of tissue and hygiene as a large proportion of the US population continues to age. Value sales growth has remained temperate as a highly competitive pricing environment created through frequent promotions and bulk buying through war…

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Euromonitor International’s Tissue and Hygiene in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years’ experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table Of Contents:

Executive Summary
Tissue and Hygiene Records Steady Growth
Incontinence Products Experiences the Fastest Growth
Large Manufacturers Continue To Dominate the Competitive Environment
Consumers Look To Internet Retailing
Top Line Growth Will Remain Anaemic
Key Trends and Developments
Social Media Is Essential To Reaching the Millennial Consumer
Incontinence Sales Will Continue To Grow in the US
Eco-friendly Nappies/diapers Gain A Greater Following
Market Indicators
Table 1 Birth Rates 2010-2015
Table 2 Infant Population 2010-2015
Table 3 Female Population by Age 2010-2015
Table 4 Total Population by Age 2010-2015
Table 5 Households 2010-2015
Table 6 Forecast Infant Population 2015-2020
Table 7 Forecast Female Population by Age 2015-2020
Table 8 Forecast Total Population by Age 2015-2020
Table 9 Forecast Households 2015-2020
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015

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