Press release
Prominent Virtual Fitting Room Market Trend for 2025: Introduction Of Innovative Boost Virtual Events Technology For Enhanced Online Experiences
What combination of drivers is leading to accelerated growth in the virtual fitting room market?The quick progression of online trade is anticipated to stimulate the expansion of the virtual fitting room market in the future. E-commerce, which involves the transaction of products and services over the internet or other digital networks, has been on the rise due to factors like convenience, accessibility, shift in consumer habits, and the evolution of business tactics. By allowing consumers to virtually try on clothes before buying, e-commerce uses virtual fitting rooms to decrease product returns, augment consumer trust, and boost conversion rates. As an example, in November 2023, the United States Census Bureau, a governmental body in the US, reported an increase in e-commerce, hitting 7.6% in the third quarter of 2023, rising from 6.9% in the fourth quarter of 2022. Online stores accounted for 15.4% of all sales in 2023's second quarter. Thus, the quick rise of e-commerce is fueling the advancement of the virtual fitting room market.
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What is the projected compound annual growth rate (CAGR) of the virtual fitting room market from 2025 to 2034, and what factors influence it?
In recent times, the market size of virtual fitting rooms has seen significant expansion. The market is projected to escalate from $6.3 billion in 2024 to $7.73 billion in 2025, experiencing a compound annual growth rate (CAGR) of 22.6%. Factors such as the emergence of e-commerce, decline in returns, improved brand interaction, and omnichannel retail are responsible for the growth during the historic period.
Expectations are high for the virtual fitting room market, with significant expansion anticipated over the coming years. Experts predict it will swell to a sizeable $17.4 billion by 2029, boasting a compound annual growth rate (CAGR) of 22.5%. The predicted growth during the forecast period can be traced back to factors such as consumers' preference for personalization, a move towards sustainability, regulatory circumstances, and trends in mobile shopping. Some key trends expected in the forecast period include the management of virtual wardrobes, more mobile-friendly interfaces, integration with various social media platforms, and improved data analysis and insights.
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How are the latest trends influencing the growth of the virtual fitting room market?
Leading firms within the mobile virtual fitting market are focusing on innovative advancements such as the virtual fitting room pilot as a way to offer a more immersive shopping experience and meet the rising demand for accurate sizing and fit advice. It is a technology that lets consumers try on clothing virtually without the need to physically touch or purchase the items. This technology capitalizes on the power of digital advancements to allow customers to visualize the size, style, and fit of items. As an illustration, in April 2023, Zalando SE, an online retail business based in Germany, launched a virtual fitting room pilot to reduce return rates, deliver intelligent data handling, and provide a more personalized and convenient shopping journey. The system allows 3D avatars to be created by the customer, enabling them to virtually try on clothing items, specifically jeans, which are often difficult to size correctly due to inconsistent sizing standards. The technology comes with several key features like enabling customers to create a 3D avatar by inputting their height, weight, and gender. The avatar can be used to try on different sizes of jeans from various brands, and a heatmap visually shows whether the item is a tight or loose fit. It certainly improves the shopping experience, particularly for tricky items such as jeans, reduces return rates, and provides important data for retailers to enhance their product range and inventory management strategies.
What are the major segments of the virtual fitting room market and their role in driving growth?
The virtual fitting room market covered in this report is segmented -
1) By Type: In-Store Virtual Mirrors, App-Based Body Scanners, Sizing Surveys Backed By 3d Body Data
2) By Component: Hardware, Software, Services
3) By Application: Apparel, Eyewear, Cosmetic And Beauty Products, Jewelry And Watches, Other Applications
4) By End User: Brick And Mortar Stores, Virtual Or E-Commerce Stores
Subsegments:
1) By In-Store Virtual Mirrors: Interactive Virtual Try-On Mirrors, Augmented Reality (AR) Mirrors
2) By App-Based Body Scanners: Mobile Apps For Body Measurement, 3D Body Scanning Apps
3) By Sizing Surveys Backed By 3D Body Data: Online Sizing Surveys, AI-Driven Fit Recommendation Tools
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North America was the largest region in the virtual fitting room Market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the virtual fitting room market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the key firms paving the way for growth in the virtual fitting room market?
Major companies operating in the virtual fitting room market are Zoovu GmbH, Total Immersion S.A., Fashion Fusion AG, Vue.ai Technologies Inc., WearWell Technologies Inc., True Fit Corporation, Visenze Pte. Ltd., Swivel Technologies Inc., 3DLook LLC, Fit Analytics GmbH, NexTech AR Solutions Corp., Tailor Store Sweden AB, My Size Inc., Reactive Reality AG, Virtusize AB, Fision Technologies Inc., Size Stream LLC, Zugara Inc., Trimirror Inc., StyleSpot Inc., Omnify Inc., StyleSage Inc., Coitor IT Tech Pvt. Ltd., Perfitly Inc., Metail
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What Is Covered In The Virtual Fitting Room Global Market Report?
•Market Size Forecast: Examine the virtual fitting room market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the virtual fitting room market for a structured understanding.
•Key Players Overview: Analyze major players in the virtual fitting room market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the virtual fitting room market.
•Segment Contributions: Evaluate how different segments drive overall growth in the virtual fitting room market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the virtual fitting room market.
•Industry Challenges: Identify potential risks and obstacles affecting the virtual fitting room market.
•Competitive Landscape: Review strategic developments in the virtual fitting room market, including expansions, agreements, and new product launches.
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