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Prominent Playout Automation Market Trend for 2025: Advanced Technology Revolutionizes Player Tracking Systems For Enhanced Performance
Playout Automation Market
The growth of the playout automation market is predicted to be driven by the expansion of the broadcasting industry. Covering the creation, distribution, and delivery of radio and TV shows to broad audiences through diverse platforms and technologies, the broadcasting industry is on the rise. This is due to the growing demand for varied content consumption options and the spread of digital platforms. Playout automation enhances broadcasting processes by effectively planning and managing the broadcast of audiovisual content over multiple channels. This increases workflow efficiency and ensures round-the-clock broadcasting. In November 2023, the Canadian Radio-television and Telecommunications Commission (CRTC), reported a 1.2% increase in broadcasting revenues from 2021 to 2022. Revenues from the Digital Media Broadcasting Unit (DMBU) rose to $5.46 billion in 2022 - an approximate 11.2% growth from $4.91 billion in 2021. Discretionary TV revenues also saw an increase of around 3.3% from $3.96 billion in 2021 to $4.09 billion in 2022. This underlines how the burgeoning broadcasting industry is fuelling playout automation market growth.
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What growth opportunities are expected to drive the playout automation market's CAGR through 2034?
The market size for playout automation has seen a swift expansion in the past few years. The anticipated growth will take it from a value of $1.28 billion in 2024 to approximately $1.53 billion in 2025, demonstrating a compound annual growth rate (CAGR) of 19.5%. Factors influencing this growth during the historic period include increased over-the-top (OTT) services, the need for regulatory compliance, the advent of 24/7 broadcasting, the broadening scope of multichannel broadcasting and the desire for cost efficiency.
The market size for playout automation is anticipated to experience swift expansion in the upcoming years, with projections reaching $3.09 billion by 2029 at a compound annual growth rate (CAGR) of 19.1%. This anticipated growth within the forecast period can be credited to the rising demand for broadcast content, the shift to IP-based workflows, the increasing appeal of UHD (Ultra High Definition) and HDR (High Dynamic Range) content, the development of cloud-based playout services, and the demand for content distribution across multiple platforms. Key trends forecasted for this period involve advancements in graphics and branding, incorporation of AI and ML, compliance and monitoring tools, along with security and content protection measures.
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What are the emerging trends shaping the future of the playout automation market?
Key players in the playout automation market, like Brightcove, are shifting their strategies toward the development of advanced technological solutions like cloud playout solutions in order to strengthen their position in the market. Cloud playout solutions, essentially software systems, assist broadcasters and media companies in managing and automating the distribution of audiovisual content via cloud infrastructure. For instance, the US-based software company Brightcove launched Cloud Playout 2.0 in March 2024. This upgraded playout automation solution assists organizations in crafting linear channel experiences. It simplifies the administration of linear channels and creates a collective platform for creation, distribution, and monetization. It offers organizations the ability to schedule and deliver channels not only to their own websites and apps but also to FAST platforms, widening the scope of monetizing options, optimizing audience engagement, and effective managing ad placements and durations for maximizing revenue. This innovative solution further simplifies workflows, providing users with a convenient way to oversee content, schedule broadcasts, and distribute channels with greater efficiency using a unified platform.
Which growth-oriented segments of the playout automation market are leading the industry's development?
The playout automation market covered in this report is segmented -
1) By Type: Hardware, Software
2) By Application: News, Entertainment, Sports, Live Telecasts, Other Applications
3) By End-user: International Broadcasters, National Broadcasters
Subsegments:
1) By Hardware: Video Servers, Servers and Storage Solutions, Automation Controllers, Encoding/Decoding Equipment
2) By Software: Playout Automation Software, Broadcast Management Software, Scheduling and Traffic Software, Content Management Software
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What regions are leading the charge in the playout automation market?
North America was the largest region in the playout automation market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the playout automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What companies are at the forefront of innovation in the playout automation market?
Major companies operating in the playout automation market report are iHeartMedia Inc.; Grass Valley USA LLC; Harmonic Inc.; Ross Video Ltd; Evertz Microsystems Ltd.; Imagine Communications; Dalet SA; NVerzion Inc.; Amagi Corp.; VSN (Video Stream Networks); Aveco; PlayBox Technology; Crispin Corporation; ENCO Systems Inc.; Etere Pte Ltd; Axel Technology SRL; Pebble Beach Systems; BroadStream Solutions; Avmeda LLC; Cinegy LLC; Pixel Power Ltd.; HARDATA Inc.; Florical Systems; 305broadcast
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What Is Covered In The Playout Automation Global Market Report?
•Market Size Forecast: Examine the playout automation market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the playout automation market for a structured understanding.
•Key Players Overview: Analyze major players in the playout automation market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the playout automation market.
•Segment Contributions: Evaluate how different segments drive overall growth in the playout automation market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the playout automation market.
•Industry Challenges: Identify potential risks and obstacles affecting the playout automation market.
•Competitive Landscape: Review strategic developments in the playout automation market, including expansions, agreements, and new product launches.
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