Dried Herbs Market Expands at 4.9% CAGR Amid Rising Demand for Organic Seasonings - Analysis by TMR

The global dried herbs market has been experiencing steady expansion, driven by a combination of factors, including the rising demand for processed food, increasing adoption of international cuisines, and growing health consciousness among consumers. Herbs such as oregano, rosemary, thyme, and sage are widely used in cooking, medicinal applications, and the production of organic health products. Their versatility in enhancing flavor and providing nutritional benefits makes them indispensable in modern-day culinary and wellness trends.

As of 2022, the global dried herbs market was valued at US$ 3.6 billion, and it is projected to grow at a CAGR of 4.9% from 2023 to 2031, reaching US$ 5.5 billion by the end of 2031. Companies operating in this space are focusing on ethical sourcing, sustainability, and improving shelf-life technologies to cater to the needs of environmentally-conscious consumers who demand natural, chemical-free food ingredients.

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Market Size and Growth

The growth of the dried herbs industry is driven by several key factors:

Increased Demand for Processed and Convenience Foods: With modern lifestyles becoming more fast-paced, there is a rising reliance on processed foods that incorporate dried herbs for enhanced taste and nutritional value. Ready-to-eat meals, frozen foods, and instant mixes are among the key products utilizing dried herbs to cater to changing consumer preferences.

Rising Popularity of Organic and Natural Products: Growing consumer awareness regarding the benefits of natural food products has significantly influenced the demand for organic dried herbs. These herbs are increasingly used in health-conscious meal preparations, herbal teas, and functional foods.

Advancements in Preservation Technologies: Manufacturers are utilizing innovative drying techniques such as vacuum drying and air drying to extend the shelf life of dried herbs while maintaining their potency and flavor. This development is helping expand the application of dried herbs in commercial food production and household consumption alike.

Competitive Landscape

The dried herbs market is characterized by intense competition, with several leading players striving to differentiate their offerings through product innovation, sustainability efforts, and expansion into new markets. Notable industry participants include:

• Organic Herb Inc.

• McCormick and Company, Inc.

• British Pepper & Spice Company

• Paulig Group

• Olam International

• Verstegen Spices & Sauces B.V.

These companies are prioritizing sustainability by investing in responsible farming practices and ethical sourcing of herbal seasonings. Additionally, they are focusing on expanding their product portfolios to meet the growing demand for natural dried herbs used in food, beverages, cosmetics, and pharmaceutical industries.

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Market Segmentation

The dried herbs market is segmented based on product type, application, and distribution channel:

By Product Type:

• Oregano
• Thyme
• Rosemary
• Basil
• Sage

By Application:

• Food Processing
• Nutritional Supplements
• Pharmaceuticals
• Personal Care

By Distribution Channel:

• Supermarkets & Hypermarkets
• Online Retailers
• Specialty Stores

Regional Analysis

The geographical landscape of the dried herbs market is diverse, with different regions contributing to its overall expansion:

Asia Pacific: The region held the largest market share in 2022, driven by a high demand for processed and ready-to-eat foods. India, a key player in the market, dominates the ready-to-eat meal segment, supported by the increasing popularity of supermarkets and hypermarkets that distribute instant food products. Asia is also home to major herb-producing countries, ensuring a steady supply of dried herbs to global markets.

Europe: The growing preference for ethnic cuisine and healthy living is fueling the demand for dried herbs in Europe. Countries such as Germany, Italy, and the Netherlands are major importers of herbs and spices from Asia Pacific and the Middle East. Increased immigration and rising consumer awareness about organic food options are also contributing to the market's expansion in this region.

North America: The U.S. and Canada are witnessing a surge in demand for organic dried herbs, particularly in the food and beverage sector. Consumers are actively seeking natural ingredients in their diet, driving the growth of health-focused food brands that incorporate dried herbs in their offerings.

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Future Outlook

The dried herbs market is expected to continue its upward trajectory, fueled by several emerging trends:

Innovations in Food Manufacturing: Leading food companies, such as Kerry and Univar Solutions, are investing in research and development to enhance the nutritional value of food products that incorporate dried herbs. Advanced ingredient optimization tools are helping manufacturers create healthier, better-tasting food options.

Sustainability and Ethical Sourcing: Environmental concerns and consumer demand for transparency in food production are pushing companies to adopt more sustainable and ethical sourcing methods. The shift towards eco-friendly packaging and organic farming practices is expected to shape the future of the dried herbs industry.

Growth of E-commerce and Digital Retail: Online sales of dried herbs are expanding, as consumers prefer the convenience of shopping from e-commerce platforms. Digital marketing and direct-to-consumer sales channels are playing a crucial role in increasing product visibility and accessibility.

Expansion into New Applications: Beyond food and beverages, dried herbs are finding increased applications in beauty and wellness products. Natural skincare and herbal-infused cosmetic products are becoming more popular, offering new opportunities for market players to diversify their product lines.

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