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A Deep Dive into Online Grocery Market 2025: Key Drivers, Growth Factors, and Projections 2025-2034
Which drivers are expected to have the greatest impact on the over the online grocery market's growth?The anticipated growth of the online grocery market in the upcoming years can be attributed to the move towards digital shopping, which consumers regard as safer and more convenient. Also referred to as online or e-commerce shopping, digital shopping allows consumers to buy items or services through the internet on a mobile app or a website. In the case of groceries, this form of shopping is time-saving and convenient, providing consumers the opportunity to browse and select items from their home's comfort, with the added advantage of home delivery. Eurostat, a European intergovernmental organization, highlighted in a survey conducted in February 2023 that 68% of individuals aged 16 to 74 had purchased or ordered items or services online in the previous 12 months. This marked a 1% increase from 2021. The survey also showed that 51% of internet users in the past three months were e-shoppers in 2022. This shift towards digital shopping for reasons of convenience and safety is therefore facilitating the expansion of the online grocery market.
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What is the future CAGR of the online grocery market, and how will it impact industry expansion?
The scale of the online grocery market has seen a rapid expansion in the last few years. The size is forecasted to increase from $542.72 billion in 2024 to $659.7 billion in 2025, boasting a compound annual growth rate (CAGR) of 21.6%. This significant acceleration during the historical period can be credited to the consistent progress in e-commerce, the broadening of ultrafast delivery services, an emphasis on sustainability, a rise in investment in last-mile logistics, and improved payment solutions.
The e-grocery industry is projected to experience substantial expansion in the coming years. By 2029, its market value is set to reach $1435.51 billion, growing at a compound annual growth rate (CAGR) of 21.5%. The forecasted growth is largely due to factors such as better internet accessibility, e-commerce advancements, improved logistics and delivery systems, increased mobile technology usage, as well as the COVID-19 pandemic's impact. Key trends anticipated within this period include the integration of technology, a heightened focus on sustainability, the enhancement of the customer experience, collaborations with physical retailers, and the transition to contactless and cashless transactions.
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What are the most significant trends transforming the online grocery market today?
Subscription models and membership programs are being embraced by leading companies in the online grocery market such as the B2B membership platform, with the aim of providing improved services to their existing customers. The role of a B2B membership platform in the online grocery market is serving as a digital bridge connecting businesses in the distribution chain, making transactions and collaborations among suppliers, distributors, and retailers easier. Bundl Technologies Private Limited (Swiggy), a company based in India offering an online platform for ordering food, introduced Swiggy One Lite in October 2023. Swiggy One Lite is an economical version of Swiggy One, a membership club that provides benefits for food, groceries, and pick-up and delivery services. For an initial price of Rs 99 for three months, Swiggy One Lite offers several benefits such as free delivery, exclusive deals, and discounts. One Lite is provided as a B2B membership, bundled with services from renowned brand partners in the telecom and banking industry.
Which key market segments comprise the online grocery market and drive its revenue growth?
The online grocery market covered in this report is segmented -
1) By Product: Fresh Produce, Staple And Cooking Essentials, Ready-To-Eat Food, Snacks And Beverages, Bakery And Confectionery, Dairy Products, Breakfast And Cereal
2) By Food Platform: Mobile Application, Website
3) By Delivery Type: Instant Delivery, Schedule Delivery
4) By End User: Individual, Distributors, Other End Users
Subsegments:
1) By Fresh Produce: Fruits, Vegetables, Herbs
2) By Staple And Cooking Essentials: Grains (Rice, Pasta), Cooking Oils, Spices And Seasonings
3) By Ready-To-Eat Food: Pre-Packaged Meals, Frozen Dinners, Meal Kits
4) By Snacks And Beverages: Chips And Crackers, Soft Drinks, Juices And Health Drinks
5) By Bakery And Confectionery: Bread And Rolls, Pastries And Cakes, Chocolates And Sweets
6) By Dairy Products: Milk And Cream, Cheese, Yogurt
7) By Breakfast And Cereal: Breakfast Cereals, Oatmeal, Granola Bars
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What regions are at the forefront of online grocery market expansion?
Asia-Pacific was the largest region in the online grocery market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the online grocery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the leading players fueling growth in the online grocery market?
Major companies operating in the online grocery market report are Amazon.com Inc., The Kroger Company, Alibaba Group, Target Corporation, Koninklijke Ahold Delhaize N.V., Edeka group, Albertsons Companies, Inc., Getir, Uber Eats, Delivery Hero, Doordash, ALDI Inc., Flipkart Supermart, Just Eat, Jio Mart, Auchan SA, ASDA Groceries, Instacart, Safeway Inc., FreshDirect LLC.
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What Is Covered In The Online Grocery Global Market Report?
•Market Size Forecast: Examine the online grocery market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the online grocery market for a structured understanding.
•Key Players Overview: Analyze major players in the online grocery market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the online grocery market.
•Segment Contributions: Evaluate how different segments drive overall growth in the online grocery market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the online grocery market.
•Industry Challenges: Identify potential risks and obstacles affecting the online grocery market.
•Competitive Landscape: Review strategic developments in the online grocery market, including expansions, agreements, and new product launches.
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