Tissue Paper Market Trends Shaping the Future of Hygiene Products

Tissue Paper Market Set for Robust Expansion

The global tissue paper market, valued at USD 6.92 billion in 2024, is projected to reach USD 11.15 billion by 2032, exhibiting a Compound Annual Growth Rate (CAGR) of 6.15% during the forecast period.

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Competitive Landscape and Regional Demand

The tissue paper industry is witnessing significant consolidation, with major players enhancing their market positions through strategic mergers and acquisitions. This consolidation is driven by the increasing demand for sanitation and personal care products, propelled by heightened awareness of hygiene and health.

United States: Growth Opportunities in the Tissue Paper Sector

In the United States, the tissue paper market is experiencing substantial growth, driven by rising demand for personal hygiene products. The increasing number of nuclear families and urbanization have led to higher consumption of disposable sanitary products, thereby boosting market demand.

Asia Pacific: Trends and Consolidation in the Tissue Paper Industry

The Asia Pacific region is witnessing a surge in demand for tissue paper products, attributed to rapid urbanization and increasing disposable incomes. Consumers are becoming more conscious of personal hygiene, leading to higher adoption of tissue paper products. Manufacturers are focusing on product innovation to cater to diverse consumer preferences, further propelling market growth.

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Middle East and Africa: Investment and Expansion in Tissue Paper Manufacturing

The Middle East and Africa are experiencing increased mergers and acquisitions in the paper and packaging industry. In Q3 2024, the region saw three M&A deals totaling $25.2 million, with the largest being the $14.6 million acquisition of Mpact Operations by Greenpath Recycling Proprietary.

Europe: Market Updation and Emerging Opportunities in Tissue Paper

Europe's tissue paper market is undergoing significant changes, with major companies engaging in strategic acquisitions to strengthen their market positions. For instance, Mondi, a British paper and packaging company, agreed to purchase the packaging assets of Schumacher Packaging in Germany, Benelux, and the UK for €634 million ($695.6 million). Additionally, International Paper received EU approval for its $7.2 billion acquisition of UK competitor DS Smith, aiming to bolster its European market presence in the paper and packaging industry.

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Market Segmentation: In-Depth Analysis:

by Product Type

Facial Tissue
Paper Towel
Wipes
Bath & Toilet Tissue
Wrapping Tissues
Specialty Wipes
Others

Face tissue, paper towels, wipes, bath & toilet, wrapping tissues, and specialty wipes are the different segments of the tissue paper market. The Bath & Toilet category led the market in 2024 because cotton towels and napkins are widely used for sanitary bathroom uses. Due to their ability to absorb bath water, cotton towels make up a sizable share of the market.

by Ply Type

1 PLY
2 PLY
3 PLY
Others

by Material

Virgin
Recycled Pulp

by Application

Household
Commercial

The market for tissue paper is divided into two segments: domestic and commercial uses. Because tissues are widely used in hotels and restaurants for foodservice and table cleaning, the commercial sector is anticipated to hold the bulk of the market over the projection period. Additionally, as more corporate sector housing facilities are built, there is a greater need for face wrappers and napkins, which are used by customers and cooks in office canteens to dry their hands.

by Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Store
Others

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Learn about the top players driving innovation in the Market :

1. Svenska Cellulose AB
2. WEPA Group
3. Unicharm Corporation
4. The Procter & Gamble Company
5. CMPC Tissue SA
6. Hengan Group
7. Sofidel Group
8. Kimberley-Clark
9. Cascades Tissue Group
10. Kruger Inc.
11. Asian Pulp & Paper
12. Essity AB
13. Georgia Pacific LLC
14. Von Drehle Corporation
15. First Quality Tissue LLC

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