Prominent Retail Media Networks Market Trend for 2025: Redefining Retail Media Landscape With The Launch Of Commerce Max

What combination of drivers is leading to accelerated growth in the retail media networks market?
The swift expansion of e-commerce is anticipated to fuel the growth of the retail media networks market in the future. E-commerce involves transactions of buying and selling of products and services through the internet conducted by businesses and individuals. E-commerce operates in different market sectors and can be executed on computers, tablets, smartphones, and various smart devices. Retail media networks present businesses with access to digital spaces on an e-commerce website, which were previously unavailable. E-commerce websites introduce sponsored ads, letting businesses promote their products on the site. For example, as per Manaferra Inc., a US-based SEO agency, the contribution of e-commerce to total retail sales in 2021 was 19.6% which escalated to 21% in 2022. Thus, the quick expansion of e-commerce is foreseen to spur the growth of the retail media network market.

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What is the projected compound annual growth rate (CAGR) of the retail media networks market from 2025 to 2034, and what factors influence it?
The market size of retail media networks has expanded significantly in the past years. It is expected to increase from $22.41 billion in 2024 to $24.06 billion in 2025, representing a compound annual growth rate (CAGR) of 7.3%. The expansion during the historical period can be credited to changes in advertising budgets, the upward trajectory of e-commerce, advertising reliant on data, opportunities for cooperation between brands, and the integration of in-store and online platforms.

The market size for retail media networks is predicted to witness robust expansion in the following years, scaling up to $34.84 billion in 2029 with a compound annual growth rate (CAGR) of 9.7%. The projected market growth during the forecast period can be associated with the advent of direct-to-consumer (DTC) brands, improved analytics and measurement, an emphasis on customer experience, shoppable media and social commerce, as well as dynamic pricing and promotions. Dominant trends during the forecast period encompass the surge of omnichannel strategies, the internalization of advertising operations, dynamic pricing integration, the acceleration of mobile commerce, and adherence to privacy regulations.

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How are the latest trends influencing the growth of the retail media networks market?
The emergence of technological innovations is a notable trend gaining traction in the retail media network market. Premier companies active in this market are concentrating on creating novel and groundbreaking solutions to maintain their market standing. For example, in September 2023, Criteo S.A., an advertising entity based in France, introduced Commerce Max DSP. This platform furnishes brands and agencies with a unique access point to retail media inventory onsite and among various retailers. It also provides an array of retail media solutions capable of handling fragmentation and promoting commercial results throughout the whole open internet.

What are the major segments of the retail media networks market and their role in driving growth?
The retail media networks market covered in this report is segmented -

1) By Type: Search Ads, Display Ads
2) By Cloud Deployment: Public Cloud, Private Cloud, Hybrid Cloud
3) By Application: Consumer Goods, Catering, Other Applications

Subsegments:
1) By Search Ads: Sponsored Product Listings, Keyword-Targeted Ads, In-Search Advertising
2) By Display Ads: Banner Ads On Retail Websites, Product Recommendation Ads, Retargeting Ads

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Which regions are key players in the growth of the retail media networks market?
North America was the largest region in the retail media networks market in 2024. The regions covered in the retail media networks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the key firms paving the way for growth in the retail media networks market?
Major companies operating in the retail media networks market include Walmart Inc., Amazon.com Inc., Google LLC, Home Depot Product Authority LLC, The Kroger Co, Verizon Communications Inc., Alibaba Group Holding Limited, Walgreens Boots Alliance Inc., Target Brands Inc., Lowe's Companies Inc., Carrefour SA, Tesco PLC, Best Buy Co Inc., Inter IKEA Systems B.V., Macy's Inc., Wakefern Food Corp, METRO Inc., Wayfair LLC, Ulta Beauty Inc., eBay Inc., Petco Animal Supplies Inc., Maplebear Inc., Criteo Corporation, dunnhumby Ltd, CitrusAd Pty Ltd, Amobee Inc.

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What Is Covered In The Retail Media Networks Global Market Report?

•Market Size Forecast: Examine the retail media networks market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the retail media networks market for a structured understanding.
•Key Players Overview: Analyze major players in the retail media networks market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the retail media networks market.
•Segment Contributions: Evaluate how different segments drive overall growth in the retail media networks market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the retail media networks market.
•Industry Challenges: Identify potential risks and obstacles affecting the retail media networks market.
•Competitive Landscape: Review strategic developments in the retail media networks market, including expansions, agreements, and new product launches.

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