Press release
Public Opinion And Election Polling Market Forecast 2025-2034: Evaluating Growth Factors, Segments, and Emerging Trends
public opinion and election polling
The growing necessity for gauging public sentiment is expected to fuel demand in the public opinion and election polling markets. These polls serve as vital instruments in understanding public views regarding a specific product, individual, action, organization, or any other domain pertinent to medical research and innovation. Such polling assists corporations and nations in crucial decisions such as electing a new leader, launching a product, restructuring business operations, or making other significant strategic choices. The need for public opinion in decision-making processes within governments and corporate sectors contributes to the expansion of the public opinion and election polling market.
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What Is the projected market size and growth rate for the public opinion and election polling market?
The sector of public sentiment and electoral surveying has seen a consistent expansion in recent periods. The market that was valued at $8.7 billion in 2024 is expected to escalate to $8.93 billion in 2025, indicating a Compound Annual Growth Rate (CAGR) of 2.7%. The previous growth periods' progression is ascribed to factors such as media impact and exposure, political incidents and movements, demographic transformations, socio-economic elements, and traditional voting trends.
The market size of public opinion and election polling is projected to achieve stable expansion in the coming years. 2029 is estimated to witness a growth up to $10.23 billion with a compound annual growth rate (CAGR) of 3.5%. Motivating factors for the poll market's growth in the forecast period includes influence of social media and digital platforms, the extreme parts of political climates, politically driven campaigns, changes in demographic profiles and cultural diversity and the advancement of communication channels. Some of the major shifts to look out for in the forecasted timeline are the sway of social media, the global standardization of polling practices, addressing the hurdles in response rates, the public's confidence in polling results, and the ability to adapt to societal alterations.
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What new trends are reshaping the public opinion and election polling market and its opportunities?
The trend of partnerships and collaborations for the introduction of new techniques and innovations in the election polling and public opinion market is on the rise. Major industry players and government agencies are adopting new technologies to make voting and surveys more trustworthy, user-friendly, and error-free. For example, The Turnout, a US-based organization that manages voter registration, partnered with the Council of State Governments, a US-based non-profit organization, in July 2023 to establish the Election Technology Initiative (ETI). The goal of ETI is to endorse and provide open-source solutions to election administrators to improve transparency, security of U.S. and international elections, and boost voter confidence, accessibility, and engagement. As part of its initial move, the ETI will adapt ElectionGuard, an open-source software from Microsoft's Democracy Forward Initiative, to provide voting machine vendors and election officials with the necessary tools to carry out end-to-end verifiable audits post elections.
What major market segments define the scope and growth of the public opinion and election polling market?
The public opinion and election polling market covered in this report is segmented -
1) By Mode: Online Surveys, Paper Surveys, Telephonic Surveys, One-to-One Interviews
2) By Survey Type: Product Survey, Website Survey, Focus Group Survey, Conference Feedback Survey, Other Survey Types
3) By Application: Public Opinion, Election Polling
Subsegments:
1) By Online Surveys: Web-Based Surveys, Mobile Surveys, Paper Surveys
2) By Mail Surveys: In-Person Surveys, Telephonic Surveys
3) By Telephonic Surveys: Automated Phone Surveys, Live Interview Phone Surveys
4) By One-To-One Interviews: Face-To-Face Interviews, Video Call Interviews
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Which region dominates the public opinion and election polling market?
North America was the largest region in the public opinion and election polling market in 2024. Western Europe was the second largest region in the global public opinion and election polling market share. The regions covered in the public opinion and election polling market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the public opinion and election polling industry growth?
Major companies operating in the public opinion and election polling market include Nielsen Holdings plc, Ipsos SA, SurveyMonkey Market Research Solutions, YouGov plc, Gallup Inc., Marist Institute for Public Opinion, Harris Insights & Analytics LLC, Gnosis Partners LLC, Morning Consult LLC, Group Dynamics In Focus LLC, Rasmussen Reports LLC, Pew Research Center, Eastcoast Research Inc., Quinnipiac University Polling Institute, Public Policy Polling LLC, CNN/ORC International, Monmouth University Polling Institute, Emerson College Polling, SurveyUSA Inc., Zogby Analytics LLC, Washington Post-ABC News Poll, NBC News/Wall Street Journal Poll, Fox News Poll, CBS News Poll, Reuters/Ipsos Poll, IBD/TIPP Poll, The Economist/YouGov Poll, Suffolk University/USA Today Poll, The Roper Center for Public Opinion Research, Elway Research Inc., Field Research Corporation (Field Poll), Franklin Pierce University Polling Institute
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What Is Covered In The Public Opinion And Election Polling Global Market Report?
•Market Size Forecast: Examine the public opinion and election polling market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the public opinion and election polling market for a structured understanding.
•Key Players Overview: Analyze major players in the public opinion and election polling market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the public opinion and election polling market.
•Segment Contributions: Evaluate how different segments drive overall growth in the public opinion and election polling market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the public opinion and election polling market.
•Industry Challenges: Identify potential risks and obstacles affecting the public opinion and election polling market.
•Competitive Landscape: Review strategic developments in the public opinion and election polling market, including expansions, agreements, and new product launches.
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