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Rising Smartphone Usage Propels The Growth Of Retail E-Commerce Driver: A Major Catalyst in the Evolution of the Retail E-Commerce Market in 2025

03-12-2025 05:29 AM CET | Consumer Goods & Retail

Press release from: The Business Research Company

Retail E Commerce

Retail E Commerce

How Are the key drivers contributing to the expansion of the retail e-commerce market?
The surge in smartphone usage is a key factor propelling the retail e-commerce market forward. A smartphone refers to a mobile phone that not only has integrated computer systems, but also includes features like an operating system, the ability to run software applications, and internet browsing capabilities. These devices play a crucial role in retail e-commerce by enabling the purchase and sale of goods and services. For instance, data from the US-based Consumer Technology Association (CTA) in January 2022 revealed that smartphone shipments were forecasted to reach approximately 154.1 million units, generating $74.7 billion in revenue in 2022. This represents a 3% growth compared to the 149.6 million units shipped in 2021. It is clear, then, that the escalation in smartphone use is a driving force in the retail e-commerce market.

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What growth opportunities are expected to drive the retail e-commerce market's CAGR through 2034?
Over the recent years, there has been a significant increase in the size of the retail e-commerce market. It is projected to rise from $3317.41 billion in 2024 to $3674.9 billion in 2025, boasting a compound annual growth rate (CAGR) of 10.8%. Factors such as customer convenience, widespread internet availability, shifting consumer inclinations, market globalization, and promotional tactics have all contributed to the growth experienced in the historic period.

In the upcoming years, a swift expansion is forecasted in the retail e-commerce market, increasing its value to $5780.56 billion by 2029 with a compound annual growth rate (CAGR) of 12.0%. This growth in the forecasted period can be credited to factors such as the rise in mobile commerce, customised shopping experiences, eco-friendly methods, refining of the supply chain, and economic patterns. Key trends predicted for this era are live and shoppable livestream commerce, AI and machine learning-induced personalisation, touch-free payment methods, local and ultra-local e-commerce, fleeting content, and short-term promotions.

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What are the emerging trends shaping the future of the retail e-commerce market?
Technological evolution is emerging as a leading trend in the retail e-commerce industry, with major entities leveraging state-of-the-art technologies such as augmented reality, virtual reality, artificial intelligence, and machine learning that enhance customer satisfaction and foster competitive advantage. A case in point is Avataar, an Indian firm specializing in 3D and augmented reality, which unveiled its one-click integration solution for e-commerce businesses in June 2022. Aimed at providing an interactive 3D augmented reality (AR) shopping experience, this innovative product integrates with e-commerce giants like Shopify and BigCommerce. The company's advanced solution, Supernova, is an AI-driven 3D content creation platform powered by computer vision that facilitates quick production of large-scale 3D product catalogues. The unique technology scans a seller's current product range within hours, creating a true-to-life 3D improvement. Furthermore, Avataar's platform ensures comprehensive workflow management, including quality assurance and live hosting.

Which growth-oriented segments of the retail e-commerce market are leading the industry's development?
The retail e-commerce market covered in this report is segmented -

1) By Type: Pure marketplace, Hybrid marketplace, Brand, Retail Chain
2) By Sector: Organized, Unorganized
3) By Distribution Channel: Super markets & Hyper markets, Convenience Stores, Specialty Stores, Department Stores, E-Commerce, Other Distribution Channels

Subsegments:
1) By Pure marketplace: Online-Only Platforms, Multiple Third-Party Sellers, No Inventory Ownership
2) By Hybrid marketplace: Combination Of First-Party And Third-Party Sellers, Own Inventory And Allow Third-Party Sales, Flexible Selling Options
3) By Brand: Direct Sales From Brand Websites, Focus On Brand-Specific Products, Enhanced Customer Experience And Loyalty
4) By Retail Chain: Established Brick-And-Mortar Retailers With Online Presence, Omnichannel Retailing Strategies, Integration Of Online And Offline Shopping Experiences

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What regions are leading the charge in the retail e-commerce market?
Asia-Pacific was the largest region in the retail e-commerce market in 2024. The regions covered in the retail e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What companies are at the forefront of innovation in the retail e-commerce market?
Major companies operating in the retail e-commerce market include Walmart Inc., Amazon.com Inc., Apple Inc., Costco Wholesale Corporation, The Home Depot Inc., The Kroger Co, Alibaba Group Holding Ltd., Target Corporation, Dell Technologies Inc., Albertsons Companies Inc, Best Buy Co Inc., Inter IKEA Systems B.V., Hewlett-Packard Company, Macy's Inc., Coupang Corp, Otto GmbH & Co KG, Nordstrom Inc., Wayfair Inc., Rakuten Group Inc., eBay Inc., Shopify Inc., Etsy Inc., IndiaMART InterMESH Ltd., IKEA AB, Ebates Inc., Taobao, Clues Network Pvt Ltd.

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What Is Covered In The Retail E-Commerce Global Market Report?

•Market Size Forecast: Examine the retail e-commerce market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the retail e-commerce market for a structured understanding.
•Key Players Overview: Analyze major players in the retail e-commerce market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the retail e-commerce market.
•Segment Contributions: Evaluate how different segments drive overall growth in the retail e-commerce market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the retail e-commerce market.
•Industry Challenges: Identify potential risks and obstacles affecting the retail e-commerce market.
•Competitive Landscape: Review strategic developments in the retail e-commerce market, including expansions, agreements, and new product launches.

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With over 15,000+ reports from 27 industries covering 60+ geographies, The Business Research Company has built a reputation for offering comprehensive, data-rich research and insights. Our flagship product, the Global Market Model delivers comprehensive and updated forecasts to support informed decision-making.

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